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Full-Text Articles in Business
Public Relations In Action: Marketing A New Business, Autumn Visser
Public Relations In Action: Marketing A New Business, Autumn Visser
Presidential Scholars Theses (1990 – 2006)
This paper will discuss previous literature that addresses marketing strategies in public relations processes to create a new business. Relevant public relations' theories will be described and applied, and a new retreat and spa center will be used as a case study. Specific guidelines for marketing a new business will be identified.
Marketing To Hispanics, Jodi Marucheck
Marketing To Hispanics, Jodi Marucheck
Presidential Scholars Theses (1990 – 2006)
As Hispanics become more and more visible in the United States, businesses need to recognize this group of consumers as the valuable asset it is. Hispanics are becoming better educated, which leads to higher paying jobs and more buying power. What companies need to realize, though, is that it takes a sincere effort to reach this unique consumer group. Translating the general advertising campaign into Spanish is not sufficient enough to gain this group's loyalty. Companies need to appeal directly to the values and culture of Hispanics in America if they expect to add them to their clientele base. Before …