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Articles 181 - 197 of 197

Full-Text Articles in Business

Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay Jan 1990

Advertising Sexism Is Forgiven, But Not Forgotten: Historical, Cross-Cultural And Individual Differences In Criticism And Purchase Boycott Intentions, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay Jan 1990

Advertising And Cultural Values: Reflections In The Distorted Mirror, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content And Its Regulation, Richard W. Pollay Jan 1989

Filter, Flavor ... Flim-Flam, Too!: Cigarette Advertising Content And Its Regulation, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Keeping Advertising From Going Down In History - Unfairly, Richard W. Pollay Jan 1988

Keeping Advertising From Going Down In History - Unfairly, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The History Of Advertising Archives: The Confessions Of A Pac-Rat, Richard W. Pollay Jan 1987

The History Of Advertising Archives: The Confessions Of A Pac-Rat, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Distorted Mirror: Reflections On The Unintended Con­Se­Quences Of Advertising, Richard W. Pollay Jan 1986

The Distorted Mirror: Reflections On The Unintended Con­Se­Quences Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Subsiding Sizzle: Shifting Strategies In Print Advertising, 1900-1980, Richard W. Pollay Jan 1985

The Subsiding Sizzle: Shifting Strategies In Print Advertising, 1900-1980, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor May 1984

Cultural Values In Us And Japanese Magazine Advertising: A Comparative Content Analysis., Hiroshi Tanaka Professor

Hiroshi Tanaka

U.S. and Japanese magazine advertising were content-analyzed from the perspective of cultural values.


Filter Air Dan Alat Penjernih Air Rumah Tangga, Prasetio Adi Jan 1984

Filter Air Dan Alat Penjernih Air Rumah Tangga, Prasetio Adi

Prasetio Adi

filter air


The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay Jan 1984

The Identification And Distribution Of Values Manifest In Print Advertising, 1900-1980, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay Jan 1983

Twentieth Century Magazine Advertising: Determinants Of Informativeness, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay Jan 1983

Measuring The Cultural Values Manifest In Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay Jan 1980

Regulation Hasn't Changed Tv Ads Much, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Wanted: A History Of Advertising, Richard W. Pollay Oct 1978

Wanted: A History Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Maintaining Archives For The History Of Advertising, Richard W. Pollay Oct 1978

Maintaining Archives For The History Of Advertising, Richard W. Pollay

Richard W. Pollay

No abstract provided.


The Importance, And The Problems, Of Writing The History Of Advertising,, Richard W. Pollay Jan 1977

The Importance, And The Problems, Of Writing The History Of Advertising,, Richard W. Pollay

Richard W. Pollay

No abstract provided.


Information Sources In Advertising History, Richard W. Pollay Jan 1976

Information Sources In Advertising History, Richard W. Pollay

Richard W. Pollay

No abstract provided.