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Articles 1 - 30 of 117
Full-Text Articles in Business
2005 December, Office Of Communications & Marketing, Morehead State University.
2005 December, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December 2005.
Consumer Preferences For High-Tech Product Forms: Converged Or Separate? Evolution Of Technology & Reversal Of Preferences, Jin K. Han, Seh-Woong Chung, Seok Sohn Yong
Consumer Preferences For High-Tech Product Forms: Converged Or Separate? Evolution Of Technology & Reversal Of Preferences, Jin K. Han, Seh-Woong Chung, Seok Sohn Yong
Research Collection Lee Kong Chian School Of Business
With the surging popularity and growing availability of convergence products (e.g., camera phones, all-in-one PDAs) in high-tech product categories, consumers now face another dilemma in their purchase consideration: which product form converged, stand-alone, or both? This study sets out to investigate pattern(s) of consumer preferences for product form along the evolution of technology trajectories. In two experiments, we find that, at low levels of technological performance, consumers show an overwhelming preference for the converged product form over the dedicated counterpart; whereas, at a higher technological performance level, the pattern of preferences is reversed. Furthermore, we observe that a preannouncement of …
2005 November, Office Of Communications & Marketing, Morehead State University
2005 November, Office Of Communications & Marketing, Morehead State University
Morehead State Press Release Archive, 1961 to the Present
Press releases for November 2005.
The Power Of Power In Supplier-Retailer Relationships, Nirmalya Kumar
The Power Of Power In Supplier-Retailer Relationships, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
In his interesting paper, Martin Hingley makes a few key observations about power and role accorded to it in the relationship marketing literature that has become increasingly popular over the past decade. Fundamentally, the article states that the relationship marketing view sees power as alien to effective relationships, as negating cooperation, and as the antithesis of trust. In other words, power in a relationship is ‘‘only viewed in a negative sense’’. Or, alternatively, power is viewed as not important enough to include in relationship marketing models because firms have moved from transactional exchanges to relational exchange. It is contended by …
중국시장에서 상표의 문화적 포지셔닝전략 효과, Sun Kyu Jun, Zheng Xiu Lee
중국시장에서 상표의 문화적 포지셔닝전략 효과, Sun Kyu Jun, Zheng Xiu Lee
Asia Marketing Journal
No abstract provided.
디지털 인프라를 활용하는 Interactive Marketing 시대가 왔다, Jong Won Lim
디지털 인프라를 활용하는 Interactive Marketing 시대가 왔다, Jong Won Lim
Asia Marketing Journal
No abstract provided.
고객시민행동과 고객불량행동이 서비스품질지각과 고객만족 및 재구매의도에 미치는 영향, You Jae Yi, Tae Shik Gong
고객시민행동과 고객불량행동이 서비스품질지각과 고객만족 및 재구매의도에 미치는 영향, You Jae Yi, Tae Shik Gong
Asia Marketing Journal
No abstract provided.
손보형 컨설팅시스템으로 통합보험 시장을 개척한 삼성화재의 슈퍼보험, Byung Do Kim, Seong Tae Hong, Jong Kun Jun
손보형 컨설팅시스템으로 통합보험 시장을 개척한 삼성화재의 슈퍼보험, Byung Do Kim, Seong Tae Hong, Jong Kun Jun
Asia Marketing Journal
No abstract provided.
대한항공의 인터넷 마케팅 전략, Jae Il Kim, Jin Gyo Kim, Dong Hoon Kim
대한항공의 인터넷 마케팅 전략, Jae Il Kim, Jin Gyo Kim, Dong Hoon Kim
Asia Marketing Journal
No abstract provided.
파크랜드의 마케팅 전략 사례연구, Jung Ok Jeon, Bong Jin Cho, Sung Tae Hong
파크랜드의 마케팅 전략 사례연구, Jung Ok Jeon, Bong Jin Cho, Sung Tae Hong
Asia Marketing Journal
No abstract provided.
신제품개발 과정의 복잡성에 대한 주요 연구과제, Jong Bae Kim
롯데마트: 사회적 책임구현과 윤리경영의 실천, Chang Ho Oh, Jong Won Lim, Geon Cheol Shin
롯데마트: 사회적 책임구현과 윤리경영의 실천, Chang Ho Oh, Jong Won Lim, Geon Cheol Shin
Asia Marketing Journal
No abstract provided.
대한민국 데이터베이스 마케팅 인프라 구축을 위한 Kt 소디스 사업의 마케팅 전략, Byung Do Kim, Seong Tae Hong, Jong Chil Shin, Kang
대한민국 데이터베이스 마케팅 인프라 구축을 위한 Kt 소디스 사업의 마케팅 전략, Byung Do Kim, Seong Tae Hong, Jong Chil Shin, Kang
Asia Marketing Journal
No abstract provided.
Rebranding: A Case Study Approach, Maria Size
Rebranding: A Case Study Approach, Maria Size
Masters
The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence indicates and increase in the occurrence of the phenomenon in recent years. Therefore the purpose of this research is to add to the insufficient body of literature on rebranding through exploring it from a corporate perspective. The two chapters of the literature review examine the available literature on the topic of rebranding it is holistic sense, and subsequently the possible effects of …
2005 October, Office Of Communications & Marketing, Morehead State University.
2005 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for October 2005.
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
Determinants Of Repeat Visitation For Las Vegas “Locals” Casinos, David D. Ross
UNLV Theses, Dissertations, Professional Papers, and Capstones
The proliferation of gaming is unprecedented. As many states look to gaming as a source of revenue for a poor fiscal policy, this research becomes more valuable. Many people fail to make the correlation between these new jurisdictions, Tribal or Indian gaming opportunities, and the “locals” market. The argument is, not many people are traveling to Barona or Harrah’s Rincon outside of San Diego, California for their vacation from New York City. Therefore, these primary markets are considered to be more localized. Localized markets could be referred to as geographic segmentation as opposed to other segmentation strategies. The strengths of …
2005 September, Office Of Communications & Marketing, Morehead State University.
2005 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September 2005.
2005 September-December, Morehead State University. Office Of Athletics.
2005 September-December, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from September to December of 2005.
Paradox And The Consumption Of Authenticity Through Reality Television, Randall L. Rose, Stacy L. Wood
Paradox And The Consumption Of Authenticity Through Reality Television, Randall L. Rose, Stacy L. Wood
Faculty Publications
We position reality television within the broader category of consumer practices of authenticity seeking in a postmodern cultural context. The study draws on relevant perspectives from consumer research, literary criticism, sociology, and anthropology to argue that viewers of reality television encounter three elements of paradox in the process of constructing authenticity. The negotiation of each paradox exceeds the process of coping with or resolving their inherent contradictions to encompass the creation of new values. We argue that consumers blend fantastic elements of programming with indexical elements connected to their lived experiences to create a form of self-referential hyperauthenticity.
2005 August, Office Of Communications & Marketing, Morehead State University.
2005 August, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for August 2005.
Vol. Vi, Tab 38 - Ex. 31 - Survey Of Rosetta Stone Brand Health, Rosetta Stone
Vol. Vi, Tab 38 - Ex. 31 - Survey Of Rosetta Stone Brand Health, Rosetta Stone
Rosetta Stone v. Google (Joint Appendix)
Exhibits from the un-sealed joint appendix for Rosetta Stone Ltd., v. Google Inc., No. 10-2007, on appeal to the 4th Circuit. Issue presented: Under the Lanham Act, does the use of trademarked terms in keyword advertising result in infringement when there is evidence of actual confusion?
Word-Of Mouth Transmission In Settings With Multiple Opinions: The Impact Of Other Opinions On Wom Intention And Strength, Gangseog Ryu, Lawrence Feick, Jin K. Han
Word-Of Mouth Transmission In Settings With Multiple Opinions: The Impact Of Other Opinions On Wom Intention And Strength, Gangseog Ryu, Lawrence Feick, Jin K. Han
Research Collection Lee Kong Chian School Of Business
In two experiments we examine word-of-mouth (WOM) in multiple opinion settings. In Study 1, we find that (generally) the presence of congruent other opinions tended to increase the likelihood and strength of WOM compared to a situation when there was no other opinion. In addition, incongruent other opinions also have a tendency to increase WOM likelihood, but reduced strength compared to when no other opinions were present. Further, we find that consumerÆs level of satisfaction and strength of social tie to the recipient moderated the effect of opinion congruence. In Study 2, we generally replicate the results in Study 1 …
와이브로 서비스(Wibro Service) 상용화를 위한 시장개발전략, Young Chan Kim, Kyoung Yong Jee, Moon Koo Kim, Kim
와이브로 서비스(Wibro Service) 상용화를 위한 시장개발전략, Young Chan Kim, Kyoung Yong Jee, Moon Koo Kim, Kim
Asia Marketing Journal
No abstract provided.
통신서비스 이용형태 분석을 통한 휴대폰 교체기간 예측, Hyun Jung Park, Sang Hoon Kim
통신서비스 이용형태 분석을 통한 휴대폰 교체기간 예측, Hyun Jung Park, Sang Hoon Kim
Asia Marketing Journal
No abstract provided.
마켓(Market)과 마케팅(Marketing), Kwang Ryang Park
마켓(Market)과 마케팅(Marketing), Kwang Ryang Park
Asia Marketing Journal
No abstract provided.
조직간 관계의 질 형성과 거래지속 기간의 조절효과에 관한 연구, Dong Jin Lee, Hyoung Tark Lee, Jin Yong Park
조직간 관계의 질 형성과 거래지속 기간의 조절효과에 관한 연구, Dong Jin Lee, Hyoung Tark Lee, Jin Yong Park
Asia Marketing Journal
No abstract provided.
사회자본이론을 통한 사회마케팅의 응용확장에 관한 탐색적 연구, Woon Seung Yeo
사회자본이론을 통한 사회마케팅의 응용확장에 관한 탐색적 연구, Woon Seung Yeo
Asia Marketing Journal
No abstract provided.