Business Commons^™

Student Goal Setting, Goal Tracking, And Goal Accomplishment, Jared Hansen, Paul Wilson, Jeff Christensen

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This dataset came from the research paper "Sustainably engaging student personal development in a distracting digital world through experiential goal setting and weekly goal tracking" coauthored by the researchers. The project examines the effects of student weekly goal tracking reports on student goal achievement. It also examines the effect of SMART goal elements and if the goal is sustainability focused. It controls for student biological sex and for student work team drama. Using student goal achievement (0/1) as the dependent variable, the authors apply binary logistic regression analysis to the data.

Technology Acceptance Model(Tam) And Ai Hallucination Survey Dataset, Jared Hansen, Jeff Christensen, Paul Wilson

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This dataset came from the research paper “Understanding the antecedents, advantages, and mistakes of technology adoption of Artificial Intelligence (AI) within consumers’ tourism decision-making processes” coauthored by the researchers. The project examines the integration of elements from the technology acceptance model, theory of planned behavior, and three new variables (AI prior general usage, AI familiarity, and AI hallucination potential) to prediction behavioural intention to use AI (ChatGPT) in making future tourism decisions.

Managing The Next Generation Of Sales, Gen Z/Millennial Cusp: An Exploration Of Grit, Entrepreneurship, And Loyalty, Michael Rodriguez, Stefanie L. Boyer, David Fleming, Scott Cohen

Marketing Department Faculty Journal Articles

Purpose: The current study explores the latest generation of the workforce, Generation Z/Millennial cusp, and the loyalty concerns hiring managers’ experience. The authors explore how the characteristics of entrepreneurship and grit can potentially impact employee loyalty to an organization.

Methodology/approach: A content analysis using responses from 51 hiring managers and their views of the advantages and challenges of hiring from the millennial generation yielded patterns focused on grit, loyalty, and entrepreneurship.

Findings: Based on the feedback from hiring managers using a grounded theory approach, we propose a conceptual model that includes three constructs that emerged from the analysis: individual entrepreneurship …

Why A Hierarchy-Of-Effects Model Is Still The Best Approach To Managing And Optimizing The Impact Of Corporate Social Responsibility Strategies, Keith B. Murray

Marketing Department Faculty Journal Articles

Since the early calls for the use of a hierarchy-of-effects approach to assessing and then strategically guiding corporate management in its oversight of CSR endeavors by the enterprise, research related to CSR effects overwhelming shows many favorable social exchanges between CSR firms and relevant stakeholders. Given the attractiveness of CSR payoffs to the firm – but recognizing the resource costs also associated with CSR decisions – a renewed case is manifest for how corporate governance can better understand and optimize CSR efforts, all to the betterment of both the organization and its key stakeholders.

Pioneering Marketing To Hawaii With Downtown Las Vegas' California Casino, John M. Blink

UNLV Gaming Podcasts

Dr. Schwartz does a quick interview with John Blink, who pioneered marketing to and in Hawaii with downtown Las Vegas' California casino in the 1970s and 1980s. Blink talks candidly about working for both Sam and Bill Boyd at the Eldorado, Union Plaza, and California casinos, the early days at the California, and the loyalty of the casino's Hawaiian patrons and vice versa. Plus, learn how to get a free bowl of saimin noodles at the Cal.

Electronic Reserves And The Failed Confu Guidelines: A Place To Start Negotiations, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

The Importance Of Intellectual Property Licensing In 21st Century Libraries, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

Legally Speaking — Drama In The Library: Always Seek Permission To Publicly Peform Scripts, Even When The Library Owns Them, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

Legally Speaking--John Doe And The Patriot Act, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

The Rise Of Embedded Analytics: Empowering Manufacturing And Service Industry With Big Data, Mohsen Attaran, Sharmin Attaran

Marketing Department Faculty Journal Articles

This article describes how in today's hyper-competitive environment, business leaders around the world are using analytics technologies to create business values, and to gain a better understanding of their customer's needs and wants. However, traditional business analytics are undergoing major changes. The Internet revolution, cloud computing, and the evolution to self-service analytics have all contributed to the changing dimensions of business intelligence. To compete effectively in a digitally driven world, business leaders must understand and address the critical shifts taking place in the field of analytics, and how these shifts impact their overall strategy. The key objective of this article …