Business Commons^™

Student Goal Setting, Goal Tracking, And Goal Accomplishment, Jared Hansen, Paul Wilson, Jeff Christensen

Browse all Datasets

This dataset came from the research paper "Sustainably engaging student personal development in a distracting digital world through experiential goal setting and weekly goal tracking" coauthored by the researchers. The project examines the effects of student weekly goal tracking reports on student goal achievement. It also examines the effect of SMART goal elements and if the goal is sustainability focused. It controls for student biological sex and for student work team drama. Using student goal achievement (0/1) as the dependent variable, the authors apply binary logistic regression analysis to the data.

Technology Acceptance Model(Tam) And Ai Hallucination Survey Dataset, Jared Hansen, Jeff Christensen, Paul Wilson

Browse all Datasets

This dataset came from the research paper “Understanding the antecedents, advantages, and mistakes of technology adoption of Artificial Intelligence (AI) within consumers’ tourism decision-making processes” coauthored by the researchers. The project examines the integration of elements from the technology acceptance model, theory of planned behavior, and three new variables (AI prior general usage, AI familiarity, and AI hallucination potential) to prediction behavioural intention to use AI (ChatGPT) in making future tourism decisions.

Moondoggie's Ad, Mia Horvath

Graphic Communication

I created a 2 minute ad for Moondoggies that defines the brands “attitude” as well as establishes its demographic, highlights the products they sell, and showcases the natural beauty of the region Moondoggies was founded in.

E-Travel Adoption By Small Travel Enterprises (Stes): An Initial Study In Indonesia And Malaysia, Vera Pujani, Yazrina Yahya, Alfitman Alfitman, Refdinal Nazir

ASEAN Marketing Journal

This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study was identified from the findings present in the initial study based on personal, organizational and website characteristics. The majority of personal characteristics were relatively similar in both countries. However, few differences are present in organizational and website characteristics. E-travel adoption in both countries is influenced by the business experiences of …

The Timing Effects Of Reward, Business Longevity, And Involvement On Consumers’ Responses To A Reward Program, Badri Munir Sukoco, Meng-Kuan Lai, Wan-Jou Weng

ASEAN Marketing Journal

The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program

Marketing Collaboration And Sme Strategy Implementation In Blora, Indonesia, Kesi Widjajanti

ASEAN Marketing Journal

The collaboration between small and medium enterprises (SMEs) and large enterprises (LEs) have been widely researched. Previous research on collaborative marketing strategy has been developed, but the contribution of these strategies for SMEs is still unclear. This research focuses on “marketing collaboration”to clarify the role of collaboration, based on the discussion of the findings that emerged from the qualitative study of SMEs. This is related to the characteristics of creative industries which mostly consist of SMEs with limited knowledge and skills to enter in the field of marketing. To expand the business SMEs is very difficult if done alone. To …

The Relationship Between Brand Equity, Customer Satisfaction, And Brand Loyalty On Coffee Shop: Study Of Excelso And Starbucks, Aries Susanty, Eirene Kenny

ASEAN Marketing Journal

This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of this study was 270 respondents, 135 respondents for each brand. The study used Structural Equation Modelling (SEM) operated by LISREL program to analyze the hypothesis. The results of this study showed that The Physical Quality, the Ideal Self-Congruence, and the Lifestyle Congruence have a positive and significant impact …

Permainan Casino Terpopuler Di Situs Judi Online, Dani Erickson

Dani Erickson

Creating Sustainable Brands: How The Green 4 Ps Influence Consumers' Attitudes Toward Brands, Julia Dipersio

Honors Capstone Projects - All

I study the important brand-building relationship between consumer characteristics and the green 4 Ps that has been neglected in the literature: how the green marketing mix can work simultaneously to influence a consumer’s attitude toward a green brand with the goal of understanding how a green brand image is created. This study considers Information Integration Theory and Social Judgment Theory to assess how attitudes can be formed through the green 4 Ps. I collected data through a Qualtrics online survey from 185 respondents. Subsequent regression analyses in SPSS revealed certain strong relationships between select consumer characteristics and a positive attitudinal …

Tips Menang Judi Casino Online Dengan Sedikit Modal, Qqonline Terpercaya

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Tips Mendapat Keuntungan Dengan Mudah Di Judi Online, Qqonline Terpercaya

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Situs Judi Poker Online Paling Banyak Didatangi Member

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Managing The Next Generation Of Sales, Gen Z/Millennial Cusp: An Exploration Of Grit, Entrepreneurship, And Loyalty, Michael Rodriguez, Stefanie L. Boyer, David Fleming, Scott Cohen

Marketing Department Faculty Journal Articles

Purpose: The current study explores the latest generation of the workforce, Generation Z/Millennial cusp, and the loyalty concerns hiring managers’ experience. The authors explore how the characteristics of entrepreneurship and grit can potentially impact employee loyalty to an organization.

Methodology/approach: A content analysis using responses from 51 hiring managers and their views of the advantages and challenges of hiring from the millennial generation yielded patterns focused on grit, loyalty, and entrepreneurship.

Findings: Based on the feedback from hiring managers using a grounded theory approach, we propose a conceptual model that includes three constructs that emerged from the analysis: individual entrepreneurship …

Why A Hierarchy-Of-Effects Model Is Still The Best Approach To Managing And Optimizing The Impact Of Corporate Social Responsibility Strategies, Keith B. Murray

Marketing Department Faculty Journal Articles

Since the early calls for the use of a hierarchy-of-effects approach to assessing and then strategically guiding corporate management in its oversight of CSR endeavors by the enterprise, research related to CSR effects overwhelming shows many favorable social exchanges between CSR firms and relevant stakeholders. Given the attractiveness of CSR payoffs to the firm – but recognizing the resource costs also associated with CSR decisions – a renewed case is manifest for how corporate governance can better understand and optimize CSR efforts, all to the betterment of both the organization and its key stakeholders.

Blogging As Marketing: From Writing To Revenue, Matthew Headland

Williams Honors College, Honors Research Projects

This research paper explores the evolution of writing from a form of self-expression into a tactic to build community and to earn revenue in the form of web logs, or blogs. A history tracing blogging back to personal diaries and journals operates to set the context for the methods by which current day blogs create persona, community, and revenue. Through research conducted utilizing industry reports, academic texts, and professional blog articles, a thorough examination of 3 types of blogs outlines the methods of creating a successful blog and how each type of blog is monetized. Current trends in personal blogging, …

Pemburuqq1x2.Com Situs Taruhan Ceme Terbesar Dan Agen Judi Poker Online Terpercaya Indonesia, Pemburuqq1x2.Com Situs Taruhan Ceme Terbesar Dan Agen Judi Poker Online Terpercaya Indonesia Seo

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Internetan Gratis, Blog Cops

Blog Cops

Galaupoker.Com Agen Judi Poker Dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya, Vickie Bugz

vickie bugz

GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya GALAUPOKER.com Agen Judi Poker dan Domino, Taruhan Poker Dan Domino Uang Asli Terpercaya . Galau ? istilah ini cukup populer dikalangan kita, kata galau punya arti sedang kusut atau ada masalah atau problem, jadi galau tentu butuh penyaluran, butuh sebuah pelampiasan agar rasa galau yang ada bisa selesai dengan sendirinya. Dalam pembahasan kali ini kita akan mencoba membahas masalah Galau tetai bukan galau perasaan. disini kita akan mengulas tentang sebuah website Judi poker Online dengan nama Galaupoker, cukup unik dan menarik untuk kita simak Galaupoker.com adalah sebuah …

Embedding Ourselves: Using Web 2.0 And Second Life For Instructional Presence, Kelly Evans

Kelly Evans

No abstract provided.

Pioneering Marketing To Hawaii With Downtown Las Vegas' California Casino, John M. Blink

UNLV Gaming Podcasts

Dr. Schwartz does a quick interview with John Blink, who pioneered marketing to and in Hawaii with downtown Las Vegas' California casino in the 1970s and 1980s. Blink talks candidly about working for both Sam and Bill Boyd at the Eldorado, Union Plaza, and California casinos, the early days at the California, and the loyalty of the casino's Hawaiian patrons and vice versa. Plus, learn how to get a free bowl of saimin noodles at the Cal.

Foredi Aceh Barat.Txt, Foredi Aceh Barat

Foredi Aceh Barat

Electronic Reserves And The Failed Confu Guidelines: A Place To Start Negotiations, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

The Importance Of Intellectual Property Licensing In 21st Century Libraries, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

The Effects Of Culture On Decision Making And Judgment, Donnel A. Briley

Donnel A Briley

No abstract provided.

Legally Speaking — Drama In The Library: Always Seek Permission To Publicly Peform Scripts, Even When The Library Owns Them, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

Legally Speaking--John Doe And The Patriot Act, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

The Rise Of Embedded Analytics: Empowering Manufacturing And Service Industry With Big Data, Mohsen Attaran, Sharmin Attaran

Marketing Department Faculty Journal Articles

This article describes how in today's hyper-competitive environment, business leaders around the world are using analytics technologies to create business values, and to gain a better understanding of their customer's needs and wants. However, traditional business analytics are undergoing major changes. The Internet revolution, cloud computing, and the evolution to self-service analytics have all contributed to the changing dimensions of business intelligence. To compete effectively in a digitally driven world, business leaders must understand and address the critical shifts taking place in the field of analytics, and how these shifts impact their overall strategy. The key objective of this article …