Business Commons^™

Standardizing Web Analytics, Robert L. Nunez Ii

Robert L Nunez II

Using a combination of Google tools, the Marquette Libraries has been able to standardize their web analytics across multiple web platforms. Making it easier to interpret, analyze, and visualize the information provided within Google Universal Analytics. This presentation will take a quick look at Google Tag manager, how it can be used by non-developers, and how we have used the initial sets of data to make changes to the website.

Distance Learning Librarians: Their Shared Vision, Anne M. Casey

Anne Marie Casey

Shared vision is a component of leadership that fosters innovation through buy-in at all levels of the organization. It is often evident in circumstances people see a need for innovation but do not have the power to make changes on their own. Many librarians in academic institutions that were early adopters of distance learning envisioned a need for new services that were tailored to off-campus students. This study examines shared vision among librarians through a content analysis of planning documents from early distance learning library programs. It offers a shared vision model relevant to the study and application of leadership.

Alcts Crs Holdings Information Forum, 3-4 P.M. January 31, 2015, Connie Foster

Connie Foster

Cecilia Genereux (data management & access/metadata & intellectual access, University of Minnesota Libraries) introduced the session by confessing to a pun intended for her presentation: Alma: To Have and to Hold. The levity quickly shifted into some very detailed analysis of the way the Ex Libris Alma system handled specific types of serials during a migration from Aleph. The University of Minnesota started with Aleph (Ex Libris) in 2002 and moved to Alma on December 26, 2013. Frances McNamara (director, Integrated Library Systems and Administrative and Desktop Systems at University of Chicago), discussed migrating serials data from Horizon to Kulai …

Geo, Audio, Video, Photo: How Digital Convergence In Mobile Devices Facilitates Participatory Culture In Libraries, Peta J. Hopkins, Joanna Hare, Jessie Donaghey, Wendy Abbott

Peta Hopkins

Libraries are often hailed as the cultural and learning hub of their communities. To deepen community engagement and social inclusion, libraries are adopting new technologies to facilitate a participatory and learning culture. With market saturation of smartphones and tablets and their associated apps, new affordances for content creation, curation and sharing show great potential to enhance participatory culture. The typical smartphone or tablet now incorporates digital technologies such as geo-location, audio, video, photo and web technologies. Bringing these technologies into a single device has enabled the development of apps such as Instagram, HistoryPin and SoundCloud. It has also changed the …

Geo, Audio, Video, Photo: How Digital Convergence In Mobile Devices Facilitates Participatory Culture In Libraries, Peta J. Hopkins, Joanna Hare, Jessie Donaghey, Wendy Abbott

Jessie Donaghey

Libraries are often hailed as the cultural and learning hub of their communities. To deepen community engagement and social inclusion, libraries are adopting new technologies to facilitate a participatory and learning culture. With market saturation of smartphones and tablets and their associated apps, new affordances for content creation, curation and sharing show great potential to enhance participatory culture. The typical smartphone or tablet now incorporates digital technologies such as geo-location, audio, video, photo and web technologies. Bringing these technologies into a single device has enabled the development of apps such as Instagram, HistoryPin and SoundCloud. It has also changed the …

How The Usage Of It Is Effecting Academic Libraries, Mohammed J. Sarwar

Mohammed J Sarwar

The purpose of this treatise is to determine how information technology is affecting the usage of services in the academic library. Various studies suggest that there has been a decline in usage of traditional face-to-face reference services. The majority of the college students prefer to use the Web instead of frequenting the library. Librarians and educators are concerned that these students are developing poor research skills if they only use the internet for research. Many of them are not familiar with the best electronic resources. Librarians may have less reference work but they will need to offer instruction on using …

Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente

Carlos Luis González-Valiente

This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journals, authors, language, and finally term cooccurrence analysis. It was evident that the highest rate of productivity was found in Brazilian journals and authors, and in the Portuguese language. The four main clusters in term co-occurrence analysis in the most relevant topics were as follows: marketing of the information …

Getting (And Keeping!) A Graduate Assistantship At U Of I, School Of Information Sciences, Aisha Conner-Gaten

Aisha Conner-Gaten

Gazing Into The Crystal Ball: Using Scenarios For Future Visioning Of A Distance Learning Library Service, Anne Marie Casey, Jon E. Cawthorne, Kathleen Citro

Anne Marie Casey

This article describes the use of scenarios as a tool to assist a large distance learning library service in its strategic planning. Through a description of the scenario process from beginning to end, the authors detail the steps that the library director and the consultant took initially; their missteps; and the successful conclusion. This study of the journey through the scenario process to a new strategic plan should prove useful to library administrators interested in exploring new ways to plan for uncertain futures.

Hospitality And Tourism Journal Matrix, Susan W. Arendt, Swathi Ravichandran, Eric A. Brown

Eric A. Brown

Ease in locating hospitality and tourism journals is of interest to hospitality and tourism professionals, graduate students, researchers, and scholars. At present, there is no one location with concise information regarding hospitality and tourism journal descriptions, editors, and contact information. The matrix that follows contains a compiled list of hospitality and tourism journals along with pertinent journal information.

Faculty Status, Tenure, And Professional Identity: A Pilot Study Of Academic Librarians In New England, Shin Freedman

Shin Freedman

Marketing An Established Institutional Repository: Marquette Libraries’ Research Stewardship Survey, Rose Fortier, Emily Laws

Rose Fortier

Purpose The purpose of this paper is to discuss the results of Marquette University Libraries’ survey measuring faculty knowledge and attitudes about the institution’s repository, for the purposes of creating a marketing plan for the institutional repository (IR). Design/methodology/approach The paper adopts a quantitative approach through the use of a survey. Findings Like many other endeavors to measure faculty engagement with the IR, the investigators discovered that faculty knowledge of the IR is not universal. Moreover, the perceived values and motivators for faculty use of the IR were also not surprising, with faculty viewing online dissemination of their work to …

Marketing The Ir: Strategies From The Marquette Survey, Rose Fortier

Rose Fortier

Marquette University’s institutional repository, e-Publications@Marquette, was established in 2008 for the deposit of faculty publications and research. Despite active participation by some faculty, universal participation remains an elusive goal. During the spring of 2013, faculty participation and needs were assessed via survey and compared to the IR’s capabilities in addressing those needs. Based upon the assessment survey and the IR’s available resources, a marketing plan and promotional strategies were created. The presentation will include analysis of the survey results and how they informed the creation of a marketing plan. Details of the marketing plan will be discussed as well as …

Catching Their Attention: Slide Shows As Outreach, Elizabeth Ramsey

Elizabeth Ramsey

Albertsons Library at Boise State University has found slide shows to be an essential and easy to manage component in its outreach efforts and branding strategy. The slide shows run continually on a TV monitor in the library lobby as well as on all the computers in the library labs. This presentation focuses on the strategies used in the selection of topics, images and text, presenting examples of some of the most popular slides used at Albertsons Libraries categorized under recommended best practices.

Library Outreach Through Digital Exhibits, Gwyneth H. Crowley, Lori Bronars, Mark Saba

Gwyneth H. Crowley

J.P. Morgan Research Database Review, Marc Vinyard

Marc Vinyard

One Model For Creating A Career Ladder For Library Support Staff, Jane Fama, Elaine Russo Martin

Jane Fama

This article describes a unique career ladder model for library support staff. Major components include a promotion in place opportunity based on specified achievement levels, competencies, cross training, and measurable evaluation. The authors discuss the background, development, and program description of the career ladder model.

Impostor Phenomenon: Alive And Well Among Library Leaders, Elizabeth Martin

Elizabeth Martin

Experimenting In An Ipad Sandbox, Liz Thompson, Jamie Calcagno-Roach, Jennifer Keach, Mark Lane, Jonathan Paulo, Cindi Sandridge

Jennifer A Keach

Many people use personal mobile devices, but what are the advantages to educational and organizational use? The JMU Libraries and Educational Technologies (L&ET) faculty and staff experimented with mobile devices using a Sandbox format. From program structure and budgeting to sample group demonstrations and assessment, get a practical look at the planning necessary to implement a technology Sandbox. This results of the JMU L&ET technology Sandbox was presented at the 2012 VLA Annual Conference in the VLACRL poster session.

James P. Loughlin Papers, 1965-1979: A Finding Aid, Kristine M. Reinhard

Kristine M. Sjostedt

The James P. Loughlin Papers chronicles Loughlin’s career as a labor union leader in Massachusetts and the role he had in locating the University of Massachusetts Medical School and its affiliated hospital in Worcester.

Risk Management Association Estatement Studies Database Review, Marc Vinyard

Marc Vinyard

Conscientious Conservation: Global Collaboration, Leadership Development, And 21st Century Fundraising, Maria Gonzalez

Maria E Gonzalez

No abstract provided.

A Web Designer’S Guide To Being Lazy, Conny Liegl

Conny Liegl

Sorry to disappoint, but this talk is not the ultimate guide on how to avoid working. It is instead an example of a workflow paradigm shift and supportive technology that will allow us to use the eight hours at our desks more efficiently.

Working in higher education, we are continuously faced with budget cuts that directly impact the amount and variety of our daily tasks. The official job descriptions barely reflect the actual day-to-day work we encounter: we wear many hats and have to carefully manage our time as well as the increasing number of projects. Tedious maintenance of content …

Who Will Do The Job? Hiring Older Workers To Fill Library Labor Gaps, Anne Marie Casey

Anne Marie Casey

This article discusses the potential shortage of librarians as baby boomers retire. Drawing from other industries that hire retirees for part time or seasonal work, the author discusses this as a possible solution to labor shortages in the field of librarianship.

Use Of Academic Library Strategic Priorities During Severe Budget Reductions, Anne Marie Casey

Anne Marie Casey

Poster presentation of initial findings from doctoral dissertation research.

Thomsonone.Com Investment Banking Database Review, Marc Vinyard

Marc Vinyard

What's New In The Library?, Linda Masselink

Linda Masselink

No abstract provided.

A Km-Based Strategic, Global Current Awareness Service, Stuart Basefsky

Stuart Basefsky

This presentation focuses on a global current awareness service designed to meet the knowledge needs of the institution from which it originates. In so doing, it also meets the needs of journalists, researchers, faculty, students, professional practitioners, and policymakers concerned with the same issues globally. It provides the institutional links between partnering institutions that sustain the relationships for the future. This serves as a model for how libraries can become supporting pillars of their organizations by tapping into and meeting KM needs.

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Nancy Fawley

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere. Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Getting A Good Read, Todd Bruns, Rendong Bai

Todd A. Bruns

Libraries began to see service competition for the first time in the 1990s, due to the Internet and Google. The necessity of being more customer-focused became apparent, and this resulted in the creation of LibQUAL+, a tool developed to quantitatively measure the quality of customer service (Saunders, 2007). While LibQUAL+ serves as a first step toward increasing quality and value for patrons, library commitment to responding to survey results is essential.Although LibQUAL+ has been used by a wide range of libraries, this paper focuses on the use of LibQUAL+ by academic libraries, using two university libraries (Vanderbilt University and the …