Open Access. Powered by Scholars. Published by Universities.®

Business Commons

Open Access. Powered by Scholars. Published by Universities.®

International Business

Theses/Dissertations

2011

Business planning; China – Beijing; Franchises (Retail trade); Restaurant management; Restaurants

Articles 1 - 1 of 1

Full-Text Articles in Business

Business Plan For U.S. Based Soup And Salad Franchise Restaurant In Beijing, China, Xin Xu Jul 2011

Business Plan For U.S. Based Soup And Salad Franchise Restaurant In Beijing, China, Xin Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to build a business plan for American soup and salad buffet style restaurant franchisors who want to expand their business in Beijing, China. It will focus on analyzing the potential consumers, menu, price, location, and local competitors for such a restaurant.