Business Commons^™

Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert

UNLV Gaming Research & Review Journal

Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism entities around gaming venues. This study seeks to provide a comprehensive overview of the characteristics profile and expenditures of casino and racino visitors in a Midwestern state as a valuable resource that could be used by those in tourism planning to better determine who is coming into their state for gaming purposes and how they might better attract and accommodate them. Suggestions will be made based on the findings to aid in determining effective marketing methods to attract visitors, as well as …

An Assessment Of Crime Volume Following Casino Gaming Development In The City Of Detroit, Omar Moufakkir

UNLV Gaming Research & Review Journal

Debates surrounding casino gaming development in the US often are based on the assumption that the opening of a casino is followed by an increase in crime in the host community and surrounding areas. This paper examined crime volume in Detroit, Michigan and neighboring communities before, during and after the three Detroit casinos opened. Findings indicated that total Index Crime offenses did not increase in Detroit. However, it appeared that the volume of certain types of crime slightly increased while others decreased. Based on the analysis, this paper concluded that there is no alarming indication to suggest that the volume …

Educating For The Gaming Industry: Need, Profile, And Suggested Schema, Leslie E. Cummings

UNLV Gaming Research & Review Journal

As legalized gambling becomes increasingly widespread and competitive, operators seek employees who understand its unique culture and demands. Today, few baccalaureate programs offer gaming management education. Gaming subject areas for college programs span three content spheres: (a) gaming and games themselves; (b) gaming interfaces with other hospitality subjects (lodging, accounting); and (c) the gaming/hospitality environment (regulation, economics). In a given academic program, gaming content integration can be measured along a continuum, from nonexistent, to somewhat integrated within existing courses, to comprising a central educational focus.

The Effects Of Native American Gaming On Other Tourist Businesses, Carl A. Boger Jr.

UNLV Gaming Research & Review Journal

Native American gaming (NAG) has increased significantly over the Last several years since its Legalization in I988. Currently there are I70 Native American tribes that have some form of gaming. It has been estimated that NAG has become a 2 billion dollar industry for many states. In the next several years it could become one of the Largest industry throughout the United States. The overall impact of NAG has not been thoroughly studied due to its recent Legalization. This study examined the impact that the introduction of NAG has had on non-NAG businesses at a Wisconsin tourist destination area.

The Fiscal Forensics Of The Las Vegas Strip Lessons From The Financial Crisis, Dean M. Macomber

Occasional Papers

Hitting with the force of a 100-year storm, the first two years of the financial crisis caused a $5.2 billion swing from profitability to loss for the top 22 performing Las Vegas Strip properties between peak fiscal year 2007 and 2009. By fiscal year 2011 visitor count had almost climbed back to peak levels but the aggregate loss is still stubbornly high at $ -1.6 billion. Other signs of recovery trickle in but are sporadic and volatile. This article is an attempt to disaggregate the variance and look at where Las Vegas has been, where it is now and how …

Pyramids Of Pink Shrimp: A Brief History Of Las Vegas Dining, 1940s-1970s, Su Kim Chung

Library Faculty Publications

Restaurant dining has always been one of the great attractions of Las Vegas. From its budget buffets and 99 cent shrimp cocktails, to the showrooms of yesterday's production shows, and today's haute cuisine restaurants run by celebrity chefs, dining has added a rich and tasty dimension to the Las Vegas tourist experience. Local residents have also long been attracted to the wide variety of restaurants that have grown along with the city since the construction of the first hotel/casino resort (El Rancho Vegas) on old Highway 91 in 1941. Hotels along the Las Vegas Strip (and a few downtown) have …

Creating A Hospitality Leadership Development Training Program For A Country Club, Joan Ho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to design a hospitality leadership development training program for a medium sized country club.

Statement of Objective: This paper will present a set of guidelines for creating and implementing an effective hospitality leadership development program for the country club and subsequently implemented for other hospitality and tourism organizations. The leadership development training program aims to attract the employees to retain in this trade. Therefore there is clearly a need for the hospitality and tourism industries to understand what constitutes effective leadership and how it can be achieved. Different definitions of leadership and important …

A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.

Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …

Identify Possible Critical Provider Gap(S) In The Package Tours Sold By Travel Agencies In Singapore, Chih Wee Siow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Package tours are beginning to wane in its popularity and relevancy in today’s sophisticated travel market. This is beginning to show in Singapore as well. The needs and wants of customers are not as well met as compared to the past. If a travel agent wishes to stay profitable in this market segment, it is necessary for the operator to take a good thorough look at its tour packaging value chain. From the nature of the product itself to the end execution of the product, the travel agent needs to review its relevancy and ability to meet customers’ needs. The …

Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.

Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …

The Marketing Plan Of The Cotai Strip, Pui Shan Wong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.

Marketing these …

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Training Program For New Chinese Casino Players, Yanlei Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …

Utilising Generation Y: United States Hospitality And Tourism Students' Perceptions Of Careers In The Industry, Scott Richardson, Nicholas J. Thomas

Nicholas J. Thomas

This purpose of this study is to ascertain U.S. hospitality and tourism management student's perceptions of jobs in the industry. To undertake this, students were asked to identify which factors were important when choosing a career and whether the hospitality and tourism offers these. Additionally, students were asked their perceptions towards a number of dimensions relating to careers in the hospitality and tourism industry. Overall, it is clear that respondents are generally happy with the careers being offered in hospitality and tourism and are committed to pursuing careers in the industry.

Service Quality, Relationship Building And Innovative Technologies In The Scottish Tourism Industry, Betsy A. Pudliner

Betsy A. Pudliner

In today's post-modern society, service takes greater meaning with the application of innovative technologies. In particular, historical and cultural service attitudes are renewed and easily expressed with the use of lnternet and World Wide Web applications. The Scottish tourism industry is viewed as a highly developed and fragmented economy. The foundations of tourism are in the small, family owned operations. Small businesses extend traditional alignment with destination marketing organizations with smaller, local virtual communities to capture and retain revenues. Consistency, in the delivery of quality experiences, is seen as a positive outcome with virtual community building. This paper describes research …