Business Commons^™

Trip Characteristics Of Casino And Racino Visitors In A Midwestern State, Sheila A. Scott-Halsell, Radesh Palakurthi, Greg Dunn, Wanlanai Saiprasert

UNLV Gaming Research & Review Journal

Gaming is a revenue driver for many areas and can be an economic boost for businesses and tourism entities around gaming venues. This study seeks to provide a comprehensive overview of the characteristics profile and expenditures of casino and racino visitors in a Midwestern state as a valuable resource that could be used by those in tourism planning to better determine who is coming into their state for gaming purposes and how they might better attract and accommodate them. Suggestions will be made based on the findings to aid in determining effective marketing methods to attract visitors, as well as …

An Assessment Of Crime Volume Following Casino Gaming Development In The City Of Detroit, Omar Moufakkir

UNLV Gaming Research & Review Journal

Debates surrounding casino gaming development in the US often are based on the assumption that the opening of a casino is followed by an increase in crime in the host community and surrounding areas. This paper examined crime volume in Detroit, Michigan and neighboring communities before, during and after the three Detroit casinos opened. Findings indicated that total Index Crime offenses did not increase in Detroit. However, it appeared that the volume of certain types of crime slightly increased while others decreased. Based on the analysis, this paper concluded that there is no alarming indication to suggest that the volume …

Educating For The Gaming Industry: Need, Profile, And Suggested Schema, Leslie E. Cummings

UNLV Gaming Research & Review Journal

As legalized gambling becomes increasingly widespread and competitive, operators seek employees who understand its unique culture and demands. Today, few baccalaureate programs offer gaming management education. Gaming subject areas for college programs span three content spheres: (a) gaming and games themselves; (b) gaming interfaces with other hospitality subjects (lodging, accounting); and (c) the gaming/hospitality environment (regulation, economics). In a given academic program, gaming content integration can be measured along a continuum, from nonexistent, to somewhat integrated within existing courses, to comprising a central educational focus.

The Effects Of Native American Gaming On Other Tourist Businesses, Carl A. Boger Jr.

UNLV Gaming Research & Review Journal

Native American gaming (NAG) has increased significantly over the Last several years since its Legalization in I988. Currently there are I70 Native American tribes that have some form of gaming. It has been estimated that NAG has become a 2 billion dollar industry for many states. In the next several years it could become one of the Largest industry throughout the United States. The overall impact of NAG has not been thoroughly studied due to its recent Legalization. This study examined the impact that the introduction of NAG has had on non-NAG businesses at a Wisconsin tourist destination area.

Bragging Rights And Destination Marketing: A Tourism Bragging Rights Model, Gregory M. Kerr, Clifford Lewis, Lois Burgess

Lois Burgess

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limited attention in tourism research. This paper defines bragging rights, discusses its relevance to tourism and proposes a conceptual model suggesting how bragging rights can be managed by destination marketers to enhance destination image and consequently increase visitation.

Analysing Toruism Consultancy Market In Albania. Problems And Conditions, Fioralba Vela, Ermelinda Kordha

UBT International Conference

Tourism in Albania is now facing a lot of challenges regarding the improvement of service quality, in terms of primary offer and secondary one. In this paper the main focus is consultancy in the tourism sector, its importance in tourism development and the situation in Albania regarding its usage and adoption. This paper refers to the market of service providers in tourism sector, its actual development in Albania with refer to the size, actors and factors that affect its development, its importance in the development of tourism sector in Albania, etc. In this study are included the most important market …

A Review Of The Management Arrangements And Licensing Framework For The Aquatic Tour Industry In Western Australia. Discussion Paper On Management And Licensing Options For The Aquatic Tour Industry., Department Of Fisheries Western Australia

Fisheries management papers

The Department of Fisheries (Department) is proposing a new simplified management approach which focuses on fishing as the core criteria in the new licensing framework. Given the low level of impact of aquatic eco-tours and shore-based fishing, consideration is being given to removing the need for these activities to be formally licensed. The Department is of the view that these activities can be adequately managed by regulations that have broader application across the community.

The current management, licensing and fee structures are complex and provide limited business flexibility. A simplified management approach will also improve the Department’s capacity to monitor …

Sustainable Tourism Marketing Strategies At Unesco World Heritage Sites, Fouad A. Sadiki

UNLV Theses, Dissertations, Professional Papers, and Capstones

Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.

Conceptualizing The Creative Tourist Class: Technology, Mobility And Tourism Experiences, Ulrike Gretzel, Jamal Tazim

Ulrike Gretzel

Increasing mobilities and an ever greater amount of technologies that support creativity have led to the emergence of a so-called Creative Class in our postmodern society. Creative Class members have distinctive experiences that blur the boundaries between everyday and touristic life. These experiences challenge conventional typologies of the tourist experience and have tremendous implications for tourism research and practice. In this article we discuss first what the Creative Class is, what experiences it has, and how it uses emerging technologies to create, mediate, and reconstruct these experiences. A special emphasis is placed on the relationship the Creative Class has with …

Tourism, Agriculture, And Identity: Comparing Grenada And Dominica, Velvet Nelson

Journal of Tourism Insights

The purpose of this paper is to explore the relationship between agriculture and tourism in the promotion of economic identity at the turn of the twentieth century and again at the turn of the twenty-first in the case of two Eastern Caribbean islands: Grenada and Dominica. From the beginnings of export-oriented agriculture in the Caribbean until recent decades, agriculture was the dominant economic activity in the islands. Consequently, the economic identity of these islands has also been tied to their agricultural produce. Initially the emphasis placed on sugarcane cultivation in the region gave rise to the idea of the “sugar …

Branding For Tourism: Case Of Nepal, Tek Nath Dhakal

International Conference on Marketing

This paper examines the sector-wise tourist arrivals and their contributions in Nepal. It also explores the major challenges for augmenting the tourism development in Nepal. For the purpose of study, both primary and secondary information has been generated. Secondary information will be generated from the publication of the Nepal Tourism Board, Nepal Rastra Bank, Central Bureau of Statistics, Ministry of Finance and the tourism associations. Interviews have been taken with the governmental executives working with Ministry of Tourism and Civil Aviation, Nepal Tourism Board, tourist business entrepreneurs and the tourists for generating primary information.

The Fiscal Forensics Of The Las Vegas Strip Lessons From The Financial Crisis, Dean M. Macomber

Occasional Papers

Hitting with the force of a 100-year storm, the first two years of the financial crisis caused a $5.2 billion swing from profitability to loss for the top 22 performing Las Vegas Strip properties between peak fiscal year 2007 and 2009. By fiscal year 2011 visitor count had almost climbed back to peak levels but the aggregate loss is still stubbornly high at $ -1.6 billion. Other signs of recovery trickle in but are sporadic and volatile. This article is an attempt to disaggregate the variance and look at where Las Vegas has been, where it is now and how …

From Fandom To Tourism: An Examination Of Self-~Expansion Theory, So Jung Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

In recent years, pop-culture tourism, in which individuals travel to destinations made famous through pop-culture or relative media themes, has come into the spotlight. The new market segment induced by pop-culture has created a specialized but dedicated consumer, called a "fan." This study examined the impact of pop-stars on a destination from the perspective of fans. Specifically, the research investigated whether fans at different degrees of fandom had different travel attitudes and behaviors with regard to motivation, satisfaction, attachment, and loyalty in the destination context by applying self-expansion theory. In particular, Korean pop-star's fans were chosen as the study example …

A Longitudinal Study Of The Use Of The Web By Regional Tourism Organisations (Rtos) In Australia, Lois Burgess, Belinda Parrish, Joan Cooper, Carole Alcock

Belinda Gibbons

The information-intensive nature of the tourism and travel industry suggests an important role for Web technology in the promotion and marketing of tourist destinations. The rapid development of the Internet is also having profound impacts on the industry. In fact, travel and tourism has become the single largest category of products sold over the Internet (Tourism White Paper, 2007). With reports of travel purchases and reservations being one of the fastest growing segments of the Internet community it is no surprise that the number of tourism operators on the Web has increased considerably over the past few years. This paper …

Pyramids Of Pink Shrimp: A Brief History Of Las Vegas Dining, 1940s-1970s, Su Kim Chung

Library Faculty Publications

Restaurant dining has always been one of the great attractions of Las Vegas. From its budget buffets and 99 cent shrimp cocktails, to the showrooms of yesterday's production shows, and today's haute cuisine restaurants run by celebrity chefs, dining has added a rich and tasty dimension to the Las Vegas tourist experience. Local residents have also long been attracted to the wide variety of restaurants that have grown along with the city since the construction of the first hotel/casino resort (El Rancho Vegas) on old Highway 91 in 1941. Hotels along the Las Vegas Strip (and a few downtown) have …

A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.

Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …

Identify Possible Critical Provider Gap(S) In The Package Tours Sold By Travel Agencies In Singapore, Chih Wee Siow

UNLV Theses, Dissertations, Professional Papers, and Capstones

Package tours are beginning to wane in its popularity and relevancy in today’s sophisticated travel market. This is beginning to show in Singapore as well. The needs and wants of customers are not as well met as compared to the past. If a travel agent wishes to stay profitable in this market segment, it is necessary for the operator to take a good thorough look at its tour packaging value chain. From the nature of the product itself to the end execution of the product, the travel agent needs to review its relevancy and ability to meet customers’ needs. The …

Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.

Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …

The Marketing Plan Of The Cotai Strip, Pui Shan Wong

UNLV Theses, Dissertations, Professional Papers, and Capstones

In 2003, when most the current Cotai Strip was still a piece of reclaimed land, Sheldon Adelson started a visionary development on this piece of land: the Asian Las Vegas - the Cotai Strip under the corporate Sands China Limited. Its first property, the Venetian Macau was opened in August 2007 followed with a Four Seasons hotel in 2008 with a great success. The forthcoming project is the Sands Cotai Central which includes a 1,200-rooms Holiday Inn Macau, a 600-rooms Conrad Macau and a 4,000-rooms Sheraton Macao with an additional complex of casino, meeting facilities, and shopping mall.

Marketing these …

Why China? A Study Of Why Foreign Hotel Companies Are Rushing To Develop New Luxury Hotels In China, Sean Hardingham

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to identify why China is currently the number one recipient of foreign investment from foreign multinational luxury hotel companies.

Statement of Objective: An exploratory study will be conducted in support of the purpose. With such a lack of available information relating specifically to luxury hotel development in China; published data on the current economic, cultural, and tourism environment in China will be used to support conclusions made in regard to luxury hotel development by multinational hotel companies.

Justification: Deng Xiaoping’s introduction of the Open Door Policy in 1978 opened the door to …

Training Program For New Chinese Casino Players, Yanlei Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Las Vegas offers unique experience to visitors through nonstop entertainment. New data collected primarily from office of travel and tourism industries (OTTI), international tourism administration under U.S.Department of Commerce (OTTI, 2011) suggested the international visitors now contributes more to Las Vegas’s bottom than ever before. Based on a report from Las Vegas Convention and Visitor Authority (LVCVA, 2011), visitation from China increased by 38% in 2010, and OTTI data projected Chinese visitors to the US would increase by 219 % by 2015. With the new loosen policy on foreign tourist Visas, more foreign tourists would boost the whole tourism industry …

Creating A Hospitality Leadership Development Training Program For A Country Club, Joan Ho

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to design a hospitality leadership development training program for a medium sized country club.

Statement of Objective: This paper will present a set of guidelines for creating and implementing an effective hospitality leadership development program for the country club and subsequently implemented for other hospitality and tourism organizations. The leadership development training program aims to attract the employees to retain in this trade. Therefore there is clearly a need for the hospitality and tourism industries to understand what constitutes effective leadership and how it can be achieved. Different definitions of leadership and important …

A Comparison Of State And Local Welcome Center Visitors: Issues Regarding Sampling Frame Generalizability, James E. Stoddard, Stephen W. Clopton

Atlantic Marketing Journal

Tourism is an important industry in the United States and for more regional economies, motivating research exploring characteristics of tourist consumers and their travel behavior. This paper deals with the issue of sampling frame generalizability for tourism research. Visitors to state and local welcome centers were compared in terms of their area awareness, respondent and travel party demographics, and expenditures. Significant differences were found between the groups, questioning the generalizability of data collected at state welcome centers.

Utilising Generation Y: United States Hospitality And Tourism Students' Perceptions Of Careers In The Industry, Scott Richardson, Nicholas J. Thomas

Nicholas J. Thomas

This purpose of this study is to ascertain U.S. hospitality and tourism management student's perceptions of jobs in the industry. To undertake this, students were asked to identify which factors were important when choosing a career and whether the hospitality and tourism offers these. Additionally, students were asked their perceptions towards a number of dimensions relating to careers in the hospitality and tourism industry. Overall, it is clear that respondents are generally happy with the careers being offered in hospitality and tourism and are committed to pursuing careers in the industry.

A Taxonomy Of Mobile Applications In Tourism, Heather Kennedy-Eden, Ulrike Gretzel

Faculty of Commerce - Papers (Archive)

The rapid growth in the use of smart phones and respective mobile applications has created new ways for the tourism industry to connect with their visitors while travelling. This paper proposes a taxonomy of mobile apps in tourism from two perspectives: a taxonomy on what services travel-related apps provide to the user and a taxonomy based on the level of customization the user has with the mobile application. The taxonomies provide insights into app development trends as well as gaps in the mobile app landscape. Understanding the opportunities currently provided by apps is also critical from a marketing perspective.

Tourism In Technology Dead Zones: Documenting Experiential Dimensions, Philip Pearce, Ulrike Gretzel

Faculty of Business - Papers (Archive)

In the last decade, the way tourists use communication technology has become a strong focus of tourism research. Nevertheless there are some locations where there is limited or no internet technology access. These locations can be labeled dead zones. The aims of the present research focus on how tourists think about and react to situations where their normal connectivity with their larger social and information world is disrupted. This study uses the results from five focus groups as well as considerable supporting literature to map the kinds of experiential outcomes tourists report when they are in dead zones. The work …

Bragging Rights And Destination Marketing: A Tourism Bragging Rights Model, Gregory M. Kerr, Clifford Lewis, Lois Burgess

Faculty of Commerce - Papers (Archive)

In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limited attention in tourism research. This paper defines bragging rights, discusses its relevance to tourism and proposes a conceptual model suggesting how bragging rights can be managed by destination marketers to enhance destination image and consequently increase visitation.

Consumer Support For A Maine Woods Tourism Quality Label, David Vail, Harold Daniel

Maine Policy Review

David Vail and Harold Daniel report findings of a survey of North American vacationers. The survey assessed the strength of interest in quality-labeled Maine vacation experiences and tested consumer willingness to pay a price premium for certified tour “products.” The survey revealed that nearly four out of ten leisure travelers are responsive to the benefits promised by quality-labeled vacation experiences. The authors also describe steps communities, businesses, and state tourism leaders can take toward developing a Maine Woods quality label.

Golf Tourism In Ireland: An Inbound Perspective, Brian Murphy

Theses

The fact that Ireland has some of the finest natural golf courses in the world is not a new phenomenon, with renowned courses such as Waterville, Ballybunion and Royal Country Down regularly appearing in the list of top ten best golf courses in the world. The sheer ruggedness and natural beauty of many of Ireland’s links golf courses have for many years attracted golfing enthusiasts to our shores. The experience of playing these magnificent courses is only surpassed by the warmth and hospitality which is shared by the local people. Ireland has a reputation for welcoming visiting tourists with open …

Come-See-Me Festival Records - Accession 1408, Come-See-Me Festival

Manuscript Collection

The Come-See-Me Festival Records consist of papers, photographs, meeting minutes, scrapbooks, media kits, publicity kits, awards, applications, invitations, bylaws, guidelines, histories, correspondence, promotions and advertisements, posters, and memorabilia from the Come-See-Me Festivals from the 1980s to 2013.