Business Commons^™

Management Training In Hospitality Schools: A Comparative Study Of Instructional Methods, Dana V. Tesone

Rosen Faculty Scholarship and Creative Works

The article examines management education for Tourism and Hospitality students in higher learning institutions. It provides the findings of a comparative study of two instructional methodologies—traditional classroom and online courses. The study compared cognitive retention learning outcomes of a sample of students in both modalities over a single academic year. The overall results indicate similar efficacy between the two instructional techniques for participants within the sample.

Ua3/9 Grand Opening Invitation, Wku President's Office, Gary Ransdell

WKU Archives Records

Memo from President Gary Ransdell to the faculty and staff regarding the opening of Staybridge Suites hotel.

Examining The Rv Travelers' Camping Experience: A Social Media Approach, Jill Fjelstul, Youcheng Wang

Rosen Faculty Scholarship and Creative Works

The aim of this study was to analyze RV travelers' experience posted on campground online review websites. The study contributes to the relevant literature by understanding what influences the campground experience. Findings were categorized by six themes: campground attributes, campsite attributes, outdoor activities, surrounding area, campground policies, and staff. Findings also depicted major topic areas revealed in the reviewed postings. Implications were outlined for the campground owner/operator and future RV traveler as a result of this study.

Organizational-Level Rfid Technology Adoption In The Hospitality Industry, Ahmet Ozturk, Radesh Palakurthi, Murat Hancer

Rosen Faculty Scholarship and Creative Works

The purpose of this study was to explore the influence of technological, organizational, and environmental factors on the hospitality operators' adoption of radio frequency identification (RFID) technology. Based on a sample of 125 technology decision makers at major hospitality corporations in the US, the results of the study indicated that except stakeholder pressure, all of the technological, organizational, and environmental factors had significant impact on hospitality operators' intention to adopt RFID technology. By identifying the factors affecting hospitality operators' RFID technology adoption decisions, technology vendors could design appropriate marketing strategies to reach potential adopters and they could educate these adopters …

Customer Satisfaction Index Of Singapore 2012: Q3 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This is the sixth year of measurement.

The Crisis Of Tourism Sector After The 25th January Egyptian Revolution: Case Study Traveline Egypt, Zeinab Shawky Younis, Randa F. Elbedawy

Business Administration

The dawn of the 25^th January Revolution 2011 aroused to put Egypt into turmoil of both political and economic unrest. As the dictatorship ended and the rise of democracy started, Egypt realized and woke up to find the biggest tourism problem, one of the main pillars of its economic growth falling down with a steep slope. The Importance of this study arises from its contribution at both the academic and practical levels as it tends to reflect the importance of tourism sector for the growth and the sustainability of the economic development of Egypt, adding to the fact that …

Premier, Bo Bernhard, Afsha Bawany, Bobbie Barnes, Elle House, John Fitts, Elijah Tredup, Gael Hancock

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Turismo Y Agricultura. Un Modelo De "Alimentación Lenta" Para La Promoción De Productos Agrícolas Locales Por Medio Del Turismo En Asistencia De Los Menos Afortunados En Latinoamérica, Kevin Stephen Murphy, Robertico R. Croes, Po-Ju Chen

Rosen Faculty Scholarship and Creative Works

Tourism increasingly plays a very important roll on the global economy of the different sectors that developed it and is now widely recognized as one of the major industries of the world, that's why tourism potential i son the promotion of one positive economic impact for the different sectors that are aimed, that`s why this article pretends to propose how that promotion of local agricultural products can be assisted with the implementation of a model of “slow nutrition” that can be developed by tourism sector on behalf of the unfortunate sector of Latin America.

Una Exploracion De La Potencial Del Turismo En La Lucha Contra La Pobreza En America Latina, Robertico Croes

Rosen Faculty Scholarship and Creative Works

The poverty has been a phenomenom that has delayed and transformed the latinoamericam societies. One of each three persons that live in Latinoamerica is considerate poor, qualifier that makes reference to those people that do not have sufficient resources to satisfy their basic needs. Because of that, the present article pretends to pose the tourism activity as an alternative to figth the poverty on developing countries, this because the tourism generates employemet, currency, incomes to the governments and business opportunities. So this work is aimed to research the empirical relation between international tourism, economic growth, the reduction of poverty and …

Testing An Empathy Model Of Guest-Directed Citizenship And Counterproductive Behaviours In The Hospitality Industry: Findings From Three Hotels, Violet Ho, Naina Gupta

Management Faculty Publications

This research proposes and tests an empathy model of guest-directed discretionary behaviors (i.e., citizenship and counterproductive behaviors) using two studies conducted in three hotels. Building on the two-stage model of empathic mediation, we examined the mediating role of empathic concern in the relationship between perspective taking and both forms of discretionary behaviors in Study 1. Support for this mediated model was found in relation to citizenship behaviors but not for counterproductive behaviors. Study 2 was conducted to extend these findings using peer-reports of discretionary behaviors, and to apply an interactional psychology perspective to predict guest-directed counterproductive behaviors. We drew upon …

Hospitality Industry Expectations Of Entry-Level College Graduates: Attitude Over Aptitude, Dana V. Tesone, Peter Ricci

Rosen Faculty Scholarship and Creative Works

This article reports on the findings of an empirical study conducted with senior hiring executives who represent various sectors of the hospitality and tourism industry in the Metropolitan Statistical Area (MSA) of Orlando, Florida. The geographic area was chosen for its representation of a number of hospitality and tourism sectors. While the sample represented various sectors, the purpose of the study was to identify perceptions of attributes preferred for entry-level workers primarily in the lodging and restaurant sectors. The article presents background information from the literature, methodologies employed within the study, as well as conclusions and recommendations for future education/industry …

Assessing Tourism Development From Sen’S Capability Approach, Robertico R. Croes

Faculty Scholarship and Creative Works

The purpose of this study is to assess tourism development in the context of Sen’s capability approach. The study developed a model to investigate the relationship between tourism development and human development while focusing on two countries, Nicaragua and Costa Rica. The study applied a cointegration technique based on the Granger representation theorem. Overall, tourism development and human development reveals a tenuous relationship in both cases, reflecting some threshold effect. The importance of tourism growth is merited in the distribution of its benefits and the extent that tourism receipts are allocated to support human development (public health, education, safety, etc.). …

Does Discounting Work In The Lodging Industry?, Robertico R. Croes, Kelly J. Semrad

Faculty Scholarship and Creative Works

The central intent of this econometric case study analysis is to examine the relationship between discounting room rates and hotel financial performance. The study provides a theoretical framework that investigates the fundamentals of discounting and empirically assesses the efficacy of the discounting process in the lodging industry. The study adopts an error correction model to properly account for the dynamics of the industry. The results indicate that the variables may be modeled as an integrated process and which are linked in the long run and also possess a short-term relationship. The research findings suggest that discounting works both in the …

Competition And Price Wars In The U.S. Brewing Industry, Jayendra Gokhale, Victor J. Tremblay

Accounting, Economics, Finance, and Information Sciences - Daytona Beach

The behavior of the macro or mass-production segment of the U.S. brewing industry appears to be paradoxical. Since the end of Prohibition in 1934, the number of independent brewer has continuously declined while the major national brewers, such as Anheuser-Busch, Miller, and Coors, have gained market share. In spite of this decline in the number of competitors, profits and market power have remained low in brewing. Iwasaki et al. (2008) explain this result by providing evidence that changes in marketing and production technologies favored larger brewers and forced the industry into a war of attrition, in which only a handful …

Discounting Works In The Hotel Industry: A Structural Approach To Understanding Why, Robertico R. Croes, Kelly J. Semrad

Rosen Faculty Scholarship and Creative Works

This case study provides an empirical assessment of the relationship between discounting hotel room rates and hotel financial performance. The dynamics of the lodging industry are accounted for through the adoption of an error correction model. Recent research suggests that the use of discounting room rates may not be an effective pricing strategy as it results in increased occupancy rates at decreased average daily rates, thereby reducing a common financial performance indicator – revenue per available room (revPAR). The recommendation made to hotel managers, then, is to avoid discounting and instead adopt an average rate. This study generates opposing findings …

New League, New Market And New Sponsorship: An Exploratory Study Of Attitudes Towards Shirt Sponsorship In Major League Soccer, Ric Jensen, Nick Bowman, Yawei Wang, Brian Larson

Department of Hospitality and Tourism Faculty Scholarship and Creative Works

In 2007, Major League Soccer (MLS) became the first major professional sports league in the USA to allow individual franchises to sell advertising space on their game jerseys. While these shirt sponsorships are considered the norm in international soccer, in the US game uniforms are considered 'sacred space' free from the increasingly commercialized American sports landscape. Team owners and sports writers have given their opinions - the former arguing they are a necessity for increasing revenue, the latter arguing they represent a dangerous commoditization of sports - yet, little attention has been paid to the opinions of sports fans. To …

Pyramids To Players Clubs: The Battle For Competitive Advantage In Las Vegas, Oliver Lovat

Occasional Papers

The evolution of the Las Vegas casinos from owner operator to the institutionally financed and corporately managed casino-resort has been the predominant feature of the evolution of the US Gaming market in the past 30 years. This paper examines the strategic frameworks used by Las Vegas casino resorts and identifies the drivers for competitive advantage moving forward.

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Examining The Determinants Of Hotel Chain Expansion Through International Franchising, Ilan Alon, Liqiang Ni, Youcheng Wang

Faculty Publications

This study proposes and tests an agency-based organizational model of internationalization through franchising in the hotel sector. Using data obtained from a Franchisor Questionnaire 2001-2008, we analyzed a panel of 117 observations of 17 U.S.-based hotels. Our analysis reveals that a hotel franchisor’s decision to internationalize through franchising is positively related to the percentage of franchises, the ratio of franchised units to the total number of units. The article contributes to the literature by empirically modeling international franchising of hotels, which present unique characteristics among franchising companies, with a high investment capital requirement, maturity in the product life cycle, and …

Analysis Of The Upscale/Fine Dining Sector In The Restaurant Industry, Volha Ban

MBA Student Scholarship

Upscale segment of the restaurant industry makes up approximately 10% of total U.S. restaurant sales (Trends in Fine Dining, 2011a). Severe impact of the economic downturn on the fine-dining segment demonstrated the 13% decline in customer visits in 2009 what triggered steep decline in sales.

In 2011 industry experienced positive tendency and renewed interest to high-profile steakhouse chains and upscale seafood restaurants. As National Restaurant News stated “…fine-dining restaurants will remain popular as long as they continue to offer individuality, food quality and more casual setting …”(Trends in Fine Dining, 2011a). Trend of casualization in fine dining led to the …

The Fiscal Forensics Of The Las Vegas Strip Lessons From The Financial Crisis, Dean M. Macomber

Occasional Papers

Hitting with the force of a 100-year storm, the first two years of the financial crisis caused a $5.2 billion swing from profitability to loss for the top 22 performing Las Vegas Strip properties between peak fiscal year 2007 and 2009. By fiscal year 2011 visitor count had almost climbed back to peak levels but the aggregate loss is still stubbornly high at $ -1.6 billion. Other signs of recovery trickle in but are sporadic and volatile. This article is an attempt to disaggregate the variance and look at where Las Vegas has been, where it is now and how …

Customer Satisfaction Index Of Singapore 2012: Q1 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence

Between 2011 and 2012, customer satisfaction for the InfoCommunications sector rose by 1.6-points to 65.9-points (on a 0 to 100 scale). This significant 2.5% improvement reverses the downward trend the sector experienced since tracking begun in 2007.

Halos, Alibis And Community Development: A Cross National Comparison Of How Governments Spend Revenue From Gambling, Lynn Gidluck

Occasional Papers

This paper provides a cross-national comparison of how governments around the world distribute revenues from state-directed gambling and how these choices have been justified by proponents and vilified by critics. Case studies where governments have popularized gambling expansion by “earmarking” revenues for particular good causes and where the state has collaborated with the voluntary sector to deliver programs from this revenue stream are examined. Lessons learned from challenges of various approaches are considered.

Financial Stability And Casino Debt, David G. Schwartz, Eugene M. Christiansen

Library Faculty Publications

Casino operators have always borrowed money to construct and improve their resorts. Beginning in 1999, however, the Las Vegas-based companies that dominate gambling in Nevada and many other jurisdictions began taking on unprecedented levels of debt. This debt load escalated from 2005 to 2009, and, though it has since leveled off, it has left casino operators more highly leveraged than ever before. Companies with such high levels of debt have consequently high interest payments, which leads to less money available for capital investment; it also makes them susceptible to default, should revenues weaken (as casino revenues did from 2008 onward). …

Pyramids Of Pink Shrimp: A Brief History Of Las Vegas Dining, 1940s-1970s, Su Kim Chung

Library Faculty Publications

Restaurant dining has always been one of the great attractions of Las Vegas. From its budget buffets and 99 cent shrimp cocktails, to the showrooms of yesterday's production shows, and today's haute cuisine restaurants run by celebrity chefs, dining has added a rich and tasty dimension to the Las Vegas tourist experience. Local residents have also long been attracted to the wide variety of restaurants that have grown along with the city since the construction of the first hotel/casino resort (El Rancho Vegas) on old Highway 91 in 1941. Hotels along the Las Vegas Strip (and a few downtown) have …

F.A.C.E.S. (Faculty Academic Community Education Showcase): Professional Growth Experiences In A Career University, Paul J. Colbert, Ph.D.

MBA Faculty Conference Papers & Journal Articles

Institutes of higher education exist for the purpose of developing, fostering, nurturing, and stimulating the intellectual growth and development of students. The core values of a college education provide students conceptual and practical educational opportunities that focus on improving their skills and knowledge. These skills and knowledge translate into purposeful, real-life learning experiences. However, in the academic community, learning is not restricted to students. Faculty, too, must be supported and provided opportunities for personal and professional growth and development. Although professional development is not a novel concept in the education profession, schools often take up the gauntlet, but fall short …

Why Do We Tip?, Kevin F. Hallock

Economics Faculty Publications

Some economists may argue that the billions of dollars a year spent on tipping are difficult to understand. After all, there is no requirement to tip. In a recent article "Why Tip? An Empirical Investigation for Tipping Car Guards" (Journal of Economic Psychology, February 2010), Stephen G. Saunders and Michael Lynn summarize potential reasons for tipping as: to increase the probability of good service upon repeat business, to reward good work, to redistribute income to service workers, to avoid societal disapproval or gain societal approval and to conform to internalized norms. Tipping hair stylists and babysitters clearly fits into the …

Computerizing Chance: The Digitization Of The Slot Machine (1960-1985), Cristina Turdean

Occasional Papers

The digital slot machine entered the gambling floor in the mid-1970s and, within a decade, it became gamblers’ favorite and the main contributor to casinos’ gross revenue. This paper traces the main developments of this transition, particularly the role of the inventors, entrepreneurs, and the business context that made it possible. Decisively shaped by the culture of the casino floor and advancements in computer technology, the emergence of the microprocessor slot machine involved the gradual replacement of mechanical parts with digital components and created new opportunities for casino managers.

Customer Satisfaction Index Of Singapore 2011: Full Year Overview, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries with 2011 marking its fifth year of measurement.

Containment And Virtualization Slot Technology And The Remaking Of The Casino Industry, Kah-Wee Lee

Occasional Papers

This paper examines how the casino industry was transformed by slot technology between 1950 and 1990. The criminalization of slot machines in the 1950s led to their massive evacuation into Las Vegas casinos. In this concentrated environment, slot machines revealed to casino operators an automated surveillance technology that could disassemble the player into streams of virtual data, not through any overt means, but through the very activity of play itself. Slot managers and gaming technologists found themselves empowered professionally as they experimented with ways to transform data into profits. From the 1970s to the 90s, this technological development effectively linked …