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Hospitality Administration and Management
Rosen Faculty Scholarship and Creative Works
Campground, online reviews, rv traveller, social media, travel experience
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Examining The Rv Travelers' Camping Experience: A Social Media Approach, Jill Fjelstul, Youcheng Wang
Examining The Rv Travelers' Camping Experience: A Social Media Approach, Jill Fjelstul, Youcheng Wang
Rosen Faculty Scholarship and Creative Works
The aim of this study was to analyze RV travelers' experience posted on campground online review websites. The study contributes to the relevant literature by understanding what influences the campground experience. Findings were categorized by six themes: campground attributes, campsite attributes, outdoor activities, surrounding area, campground policies, and staff. Findings also depicted major topic areas revealed in the reviewed postings. Implications were outlined for the campground owner/operator and future RV traveler as a result of this study.