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Full-Text Articles in Business

Management Training In Hospitality Schools: A Comparative Study Of Instructional Methods, Dana V. Tesone Dec 2012

Management Training In Hospitality Schools: A Comparative Study Of Instructional Methods, Dana V. Tesone

Rosen Faculty Scholarship and Creative Works

The article examines management education for Tourism and Hospitality students in higher learning institutions. It provides the findings of a comparative study of two instructional methodologies—traditional classroom and online courses. The study compared cognitive retention learning outcomes of a sample of students in both modalities over a single academic year. The overall results indicate similar efficacy between the two instructional techniques for participants within the sample.


Examining The Rv Travelers' Camping Experience: A Social Media Approach, Jill Fjelstul, Youcheng Wang Nov 2012

Examining The Rv Travelers' Camping Experience: A Social Media Approach, Jill Fjelstul, Youcheng Wang

Rosen Faculty Scholarship and Creative Works

The aim of this study was to analyze RV travelers' experience posted on campground online review websites. The study contributes to the relevant literature by understanding what influences the campground experience. Findings were categorized by six themes: campground attributes, campsite attributes, outdoor activities, surrounding area, campground policies, and staff. Findings also depicted major topic areas revealed in the reviewed postings. Implications were outlined for the campground owner/operator and future RV traveler as a result of this study.


Organizational-Level Rfid Technology Adoption In The Hospitality Industry, Ahmet Ozturk, Radesh Palakurthi, Murat Hancer Nov 2012

Organizational-Level Rfid Technology Adoption In The Hospitality Industry, Ahmet Ozturk, Radesh Palakurthi, Murat Hancer

Rosen Faculty Scholarship and Creative Works

The purpose of this study was to explore the influence of technological, organizational, and environmental factors on the hospitality operators' adoption of radio frequency identification (RFID) technology. Based on a sample of 125 technology decision makers at major hospitality corporations in the US, the results of the study indicated that except stakeholder pressure, all of the technological, organizational, and environmental factors had significant impact on hospitality operators' intention to adopt RFID technology. By identifying the factors affecting hospitality operators' RFID technology adoption decisions, technology vendors could design appropriate marketing strategies to reach potential adopters and they could educate these adopters …


Turismo Y Agricultura. Un Modelo De "Alimentación Lenta" Para La Promoción De Productos Agrícolas Locales Por Medio Del Turismo En Asistencia De Los Menos Afortunados En Latinoamérica, Kevin Stephen Murphy, Robertico R. Croes, Po-Ju Chen Oct 2012

Turismo Y Agricultura. Un Modelo De "Alimentación Lenta" Para La Promoción De Productos Agrícolas Locales Por Medio Del Turismo En Asistencia De Los Menos Afortunados En Latinoamérica, Kevin Stephen Murphy, Robertico R. Croes, Po-Ju Chen

Rosen Faculty Scholarship and Creative Works

Tourism increasingly plays a very important roll on the global economy of the different sectors that developed it and is now widely recognized as one of the major industries of the world, that's why tourism potential i son the promotion of one positive economic impact for the different sectors that are aimed, that`s why this article pretends to propose how that promotion of local agricultural products can be assisted with the implementation of a model of “slow nutrition” that can be developed by tourism sector on behalf of the unfortunate sector of Latin America.


Una Exploracion De La Potencial Del Turismo En La Lucha Contra La Pobreza En America Latina, Robertico Croes Oct 2012

Una Exploracion De La Potencial Del Turismo En La Lucha Contra La Pobreza En America Latina, Robertico Croes

Rosen Faculty Scholarship and Creative Works

The poverty has been a phenomenom that has delayed and transformed the latinoamericam societies. One of each three persons that live in Latinoamerica is considerate poor, qualifier that makes reference to those people that do not have sufficient resources to satisfy their basic needs. Because of that, the present article pretends to pose the tourism activity as an alternative to figth the poverty on developing countries, this because the tourism generates employemet, currency, incomes to the governments and business opportunities. So this work is aimed to research the empirical relation between international tourism, economic growth, the reduction of poverty and …


Hospitality Industry Expectations Of Entry-Level College Graduates: Attitude Over Aptitude, Dana V. Tesone, Peter Ricci Sep 2012

Hospitality Industry Expectations Of Entry-Level College Graduates: Attitude Over Aptitude, Dana V. Tesone, Peter Ricci

Rosen Faculty Scholarship and Creative Works

This article reports on the findings of an empirical study conducted with senior hiring executives who represent various sectors of the hospitality and tourism industry in the Metropolitan Statistical Area (MSA) of Orlando, Florida. The geographic area was chosen for its representation of a number of hospitality and tourism sectors. While the sample represented various sectors, the purpose of the study was to identify perceptions of attributes preferred for entry-level workers primarily in the lodging and restaurant sectors. The article presents background information from the literature, methodologies employed within the study, as well as conclusions and recommendations for future education/industry …


Discounting Works In The Hotel Industry: A Structural Approach To Understanding Why, Robertico R. Croes, Kelly J. Semrad Aug 2012

Discounting Works In The Hotel Industry: A Structural Approach To Understanding Why, Robertico R. Croes, Kelly J. Semrad

Rosen Faculty Scholarship and Creative Works

This case study provides an empirical assessment of the relationship between discounting hotel room rates and hotel financial performance. The dynamics of the lodging industry are accounted for through the adoption of an error correction model. Recent research suggests that the use of discounting room rates may not be an effective pricing strategy as it results in increased occupancy rates at decreased average daily rates, thereby reducing a common financial performance indicator – revenue per available room (revPAR). The recommendation made to hotel managers, then, is to avoid discounting and instead adopt an average rate. This study generates opposing findings …


Brand Management In The Hospitality Industry, David J. Kwun Jan 2012

Brand Management In The Hospitality Industry, David J. Kwun

Rosen Faculty Scholarship and Creative Works

No abstract provided.