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Determinants Of Undergraduate Level Business School Choice In The Uk: The Role Of Research Reputation, Ibrahim Sirkeci, Richard Mannix
Determinants Of Undergraduate Level Business School Choice In The Uk: The Role Of Research Reputation, Ibrahim Sirkeci, Richard Mannix
Ibrahim Sirkeci
This study investigates the role of research reputation in student choice of business school in the UK. Within the growing student demand globally along with increasing competition it is important to understand the value the service receivers (i.e. students) attach to the research reputation which often is a key determinant in university rankings. A review of the literature in this area revealed that little had been done on defining what was meant by research reputation and the specific role that this had on student choices in business schools. This gap in the literature formed the rationale for this study. We …