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Community Cultural Wealth And Its Impact On Pandemic Relief Funding For Small Businesses, Brett Smith

West Chester University Doctoral Projects

This dissertation investigates the impact of social, navigational, familial, aspirational, and resistant capital on the ability of small business owners in Pennsylvania to access relief funding during the COVID-19 pandemic, primarily the period from March 2020 to December 2020. Utilizing Dr. Tara Yosso’s Community Cultural Wealth framework, the study explores systemic barriers within relief initiatives and how they affect marginalized communities.

To meet business owners where they were, and to utilize technologies born as a result of the pandemic, this study utilized Asynchronous Video Interviews (AVI) and online surveys, to capture the lived experiences of these small business owners. Not …

Business Plan For Destraal Bakery, Lauren Frazier

Marketing Undergraduate Honors Theses

Destraal Bakery is a bakery café that will offer patrons a space to slow down and treat themselves. Offering bread products and coffee, Destraal differentiates itself through product quality, shop atmosphere, delivery, and social responsibility. Destraal will eventually seek B- Corp status.

Located in West Colorado Springs, more specifically, Old Colorado Springs, Destraal will benefit from grants and loans offered to female entrepreneurs, high levels of tourism and foot traffic, and close proximity to the target demographic. In a growing industry, Destraal is forecasted to be profitable within the first year. The bakery café will achieve 14% profit margin in …

Bridging The Gap: A Comprehensive Guide To Implementing An Internship Program For Businesses, Ben Turner

Supply Chain Management Undergraduate Honors Theses

This thesis outlines a comprehensive plan for implementing an internship program, from the perspective of a former intern. The paper emphasizes the importance of internships for businesses and aims to create a program that generates value for both the business and the intern. The plan is divided into three stages: Planning and Designing, Recruiting and Selecting, and Managing and Supervising. Each stage provides detailed steps for successfully implementing an internship program, including identifying needs and objectives, determining a timeline and structure, defining roles and responsibilities, developing a budget, setting performance expectations and goals, providing training and support, evaluating performance, and …

Turbocharge Tutoring Business Plan, Daniel Rugen Haller

Management Undergraduate Honors Theses

College tutoring business plan.

Wakesurf Nwa: A Surfing Entertainment Business Plan, Ethan Carney

Management Undergraduate Honors Theses

WakeSurf NWA is a thrilling entertainment facility that will fill a void in this highly affluent market. Our design is to bring surfing where surfing has never been before, in a land-locked location. With high-tech engineering to allow surfing on land, WakeSurf NWA will provide real surfing to the people in and around Northwest Arkansas. Our company will also be built around helping our community, donating a portion of proceeds to a local nonprofit. What sets WakeSurf NWA apart from other companies in the area is how we will bring something completely new to the region that can be enjoyed …

You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen

Undergraduate Honors Theses

With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …

Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley

Undergraduate Honors Theses

Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.

Independent Restaurant Owners’ Strategies For Acquiring, Managing, And Retaining Organizational Knowledge, Skills, And Abilities, Alice Nelson Sidibe

Walden Dissertations and Doctoral Studies

Independent restaurant owners face challenges of slim profit margins and postpandemic labor shortages without the benefit of additional support their franchised counterparts receive. Independent restaurant owners are concerned about these external pressures making them more vulnerable to closure during economic downturns. Previous researchers have not explored how to use organizational knowledge, skills, and abilities (KSAs) to achieve success within an independent restaurant. Grounded in resource-based view theory, the purpose of this qualitative multiple-case study was to explore strategies that independent restaurant owners use to acquire, manage, and retain KSAs and sustain their business beyond five years. The participants were three …

Microbusinesses Practices During Disruptor Events: Perceptions, Adaptations, And Performance, Debra Lynn Frank

USF Tampa Graduate Theses and Dissertations

During COVID-19 closures, business owners and managers experienced a disruptor event that pushed them to find new ways to navigate their businesses practices. The purpose of this qualitative study was to learn how business owners and managers adapt their business models to survive disruptor events. The objective was identification of factors owners and managers of microbusinesses perceived as critical to avoiding closures, assessment of the effectiveness of the adaptations adopted during closures that enabled businesses to remain open, and analysis of the results of those adaptations. Owners and managers of businesses in the craft brewing industry were interviewed. The four …

Covid-19 Impact On Business, Meredith Headlee

Finance Undergraduate Honors Theses

COVID-19 has not only been a major public health crisis, but it has also caused an economic shock. Small businesses have been at the losing end of the U.S. economy for years, but nothing has hurt them as bad as the COVID-19 crisis. The pandemic has devastated thousands of small businesses while larger companies have fared well and, in some cases, thrived. Although there has been an increase in bankruptcy filings among public companies, the numbers are far lower than in the 2008 financial crisis (Lahart). This paper will explore what impact the pandemic has had on small businesses, large …

Are Small Businesses The Framework For A Successful U.S. Economy?, Carson Clevenger

Accounting Undergraduate Honors Theses

This thesis will investigate the impact of small businesses on the United States’ economy. I will be assessing several impact areas including gross domestic product, employment, and local economy contribution. This thesis will cover a study from the time periods of 1998-2014 of the gross domestic product and employment levels and will use numbers from the years of 2018- present for other impact areas. Furthermore, I will be analyzing certain sectors of the economy, comparing small businesses contribution to corporate contribution, in order to discuss if small businesses are necessary for our country’s successful economy.

Immigrant Entrepreneurship And Job Creation In The United States: A Historical Analysis And Future Projection Model, Joelle M. Jarjoura

Chancellor’s Honors Program Projects

No abstract provided.

African American Entrepreneurial Business- Sustaining Strategies, Charles C. Johnson, Iii

Walden Dissertations and Doctoral Studies

More than 80% of small consulting businesses fail within the first five years of operation. Small consulting company owners are concerned with failing within the first five years because community economic development can be adversely impacted. Grounded in the resource-based view theory, the purpose of this qualitative multiple case study was to explore strategies African American consulting company owners use for longevity beyond five years. The participants comprised African American owners of three consulting businesses located in the northeast region of the United States, who successfully sustained their business beyond five years. Data collection included semistructured interviews with consulting company …

Funding Strategies For Small Business Sustainability, Ayokunle O. Iyanda

Walden Dissertations and Doctoral Studies

About 50% of small businesses fail within the first five years of operation, lacking access to capital being a contributing factor. The high failure rate is of great concern to the business owners; their livelihood and employees are jeopardized. Through the pecking order theory lens, the purpose of this qualitative multiple case study was to explore strategies small business owners use to access capital to sustain the business past the first five years. Eight small business owners who successfully operated for more than five years in Georgia and Illinois participated in the semistructured interviews. Through thematic data analysis, four themes …

Effective Leadership Strategies To Sustain Small Businesses’ Operations Beyond 5 Years, Sulemana Jawula

Walden Dissertations and Doctoral Studies

Small businesses play a critical role in the job creation and overall growth of the U.S. economy; however, many small businesses fail soon after startup. The failure of small businesses results psychological, social, and financial turmoil for small business leaders. Grounded in transformational leadership theory and Chamberlin’s theory of strategy, the purpose of this qualitative multiple case study was to explore leadership strategies small business leaders use to sustain their operations beyond 5 years. The participants were five business leaders of five selected small businesses in the Bronx, New York, who used effective leadership strategies to sustain their operations beyond …

A Podcasting Series On Employing Podcasts As An Effective Marketing Method For Small Businesses, Sevohn Alexis Bree Hunter

Graduate Theses, Dissertations, and Problem Reports

This time has been called the "Golden Age" of podcasting. The number of people listening to podcasts continues to grow year after year as the medium itself continues to evolve. The ability to target specific, or niche, audiences is one reason why podcasting is so attractive to consumers. This also makes podcasts useful for small businesses. Like podcasts, small businesses can target niche audiences and cater to specific needs. The purpose of this project was to investigate the benefits of podcast marketing as it pertains to the uncertainty reduction theory and to create a podcast that can serve as a …

Effective Use Of Data Analytics And Its Impact On Business Performance Within Small-To-Medium-Sized Businesses, Alfonso Berumen

Theses and Dissertations

Business use of data analytics and its potential impact on firm performance have become topics of deep interest within both the business practitioner and academic communities. While previous research has demonstrated relationships between data analytics and firm performance in larger firms, there is limited research on whether and how data analytics is used within and impacts Small-to-Medium-sized Business (SMB) settings. Given the preponderance of SMBs within the US economy, and their contribution to employment and economic activity, it is important for SMB owners to understand what management practices lead to effective use of data analytics that in turn impacts SMB …

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …

A Tale Of Two Cities, Maybe Three A Look At Financial Literacy And Economic Development In Three Mississippi Cities: Fulton, Clarksdale, And Oxford, Kellie Reed Cleveland

Honors Theses

This paper explores the backbones of economic growth and how the backbones influence economic development in three cities in Mississippi. It further seeks to promote education in financial literacy throughout the state to create a base for individuals to further their financial education, create small businesses, or to simply be a knowledgeable citizen. The research sifts through backbones such as population health and small & big business influence, to explore how financial literacy influences daily life and the catalyst for businesses to start and grow. The Mississippi cities Fulton, Clarksdale, and Oxford are studied more in-depth through photos of the …

Transfer Of Ownership Strategies For Small Businesses, Kim Leanne Karioja

Walden Dissertations and Doctoral Studies

Small- and medium-sized businesses are the backbone of a country’s economic success. But some small business owners lack strategies to successfully transfer their business to a new owner, increasing the probability that the business will cease to exist. Because baby boomer small business owners are retiring at a high rate, long-term local economic sustainability may be affected. Grounded in resource-based view theory, the purpose of this qualitative multiple case study was to explore strategies small business owners used to transfer their business to a new owner. The participants were 6 small business owners who successfully transferred their business to a …

Business Funding Strategies For Women-Owned Small Businesses, Jefreda R. Brown

Walden Dissertations and Doctoral Studies

In the United States, limitations in funding allocation threaten the viability of small business success. In the United States, women start businesses at faster rates than men do, but women business owners continue to experience challenges in accessing capital to sustain their businesses. Grounded in pecking order theory, the purpose of this qualitative multiple case study was to identify business funding strategies women small business owners in Birmingham, Alabama, used to sustain their businesses for more than 5 years. The participants for this study were 3 women small business owners in Birmingham, Alabama, who have used business funding strategies to …

Strategies For Sustaining Minority-Owned Small Businesses, Taha Seid

Walden Dissertations and Doctoral Studies

Minority small businesses play a significant role in the development of the United States economy. Minority small business owners who do not implement successful and sustainable strategies are at a high risk of failure. Grounded in entrepreneurship theory, the purpose of this qualitative multiple case study was to explore strategies that minority small business owners used to sustain their business beyond 5 years of beginning operations. The participants included 3 minority small business owners in Alexandria, Virginia, who have been in business for 5 years. Data were collected from semi-structured interviews, field notes, company websites, and financial, marketing, strategy, and …

One Shot Pub: A Business Plan, Ben Dale

Chancellor’s Honors Program Projects

No abstract provided.

Meaning Makers: A Mixed-Method Case Study Of Exemplary Small Business Owner Leaders And The Strategies They Use To Create Personal And Organizational Meaning, Margaret S. Ohlhaver

Dissertations

Purpose. The purpose of this replication of a thematic, mixed-method case study was to identify and describe the behaviors that small business owner leaders use to create personal and organizational meaning for themselves and their followers through character, vision, relationships, wisdom, and inspiration.

Methodology. Qualitative interviews with exemplary small business owners were conducted to capture their insights on how they used behaviors associated with character, vision, relationships, wisdom, and inspiration to create personal and organizational meaning. In a quantitative survey, followers of each small business owner leader participants were asked to assess how important each of the variable behaviors were …

Marketing Strategies Of Successful Coffee Shop Owners, Abi Adeleke

Walden Dissertations and Doctoral Studies

Failure is an issue with small businesses globally; some owners of small businesses lack the knowledge of business administration and marketing strategies necessary to help ensure success. The purpose of this multiple case study was to explore what marketing strategies some coffee shop owners use to sustain business operations during the first 5 years of operation. The targeted population consisted of 5 coffee shop owners in Arkansas who successfully implemented marketing strategies to sustain business operations during the first 5 years of operation. Goldsmith's 8Ps of marketing mix was the conceptual framework used in the study. Data were collected from …

Valuation Strategies For Small Businesses' Intangible Assets, Lee Dupree

Walden Dissertations and Doctoral Studies

Small business owners who attempt to sell their businesses may not receive full value if they do not adequately value their intangible assets. The purpose of this multiple case study was to explore effective strategies business leaders used to value intangible assets when considering the sale of their businesses. The participants for this study were 5 business owners in a metropolitan area in the southeastern United States who had successful valuation experiences during the sale of their businesses. Data were collected through semistructured interviews with participants, methodological triangulation, observations, and review of company documents. Data were analyzed using thematic analysis, …

Sustainability Strategies Of Barber Salons, Kouassi Gilles Mevo

Walden Dissertations and Doctoral Studies

Many barber salons and other small businesses in the United States fail to succeed beyond the first 5 years. The factors responsible for the low survival rate of salons may include the limited training and education levels mandated by state certification requirements. The purpose of this multiple case study was to identify business strategies successful barber salon owners use to overcome the business management and staffing challenges associated with a small pool of skilled barbers and the high turnover in a low wage profession. The theory of transformational leadership served as the conceptual framework. The data collection included interviews of …

Business Sustainability Strategies Of Small Technology Companies, Eric Smith

Walden Dissertations and Doctoral Studies

Each year, almost 12% of small technology companies fail to survive, and the risks associated with high-tech startups are high for business failure due to the introduction of new technology, similar competitor technology, and the short product life cycle of new products. The purpose of this multiple case study was to explore the business sustainability strategies that some owners of small technology companies used to remain in operation for longer than 5 years. The population for the study was the owners of 5 small technology companies located in the southeast region of the United States. The general systems theory was …

Developing A Commercial Product Using A Consumer Grade 3d Printer, Calvin Smith

All Graduate Theses, Dissertations, and Other Capstone Projects

The development of affordable, quality, consumer grade 3D printers has allowed entrepreneurs to develop new products and start small businesses. As the print quality of consumer grade printers has improved entrepreneurs have been able to develop consumer quality products without the traditional expense of mass manufacturing. This change from mass manufacturing to small scale and custom production has allowed for the growth of small businesses. Websites such as www.etsy.com show hundreds of small businesses based on 3D printing, these businesses showcase thousands of products ranging from useful household items to cosplay. This thesis covers the process of a small business …

Business Plan: The Coffee Project, Lauren Porter

Accounting Undergraduate Honors Theses

Executive Summary

The Coffee Project will be a specialty coffee shop in downtown Bartlesville, OK offering direct-trade coffee, tea, simple meals, and TCP merchandise. The shop will offer the standard specialty coffee drinks like cappuccinos, lattes, macchiatos and cortados, as well as shots of flavors and a selection of milk alternatives. In achieving its mission to provide great specialty coffee with a cause to Bartlesville, a portion of the profits from every food or drink purchase at The Coffee Project will be donated to local and regional charity organizations of the customers’ choosing. All net profits from TCP merchandise will …