Business Commons^™

A Review Of The Business Capstone: Working With An Education Program, Hanna Tran

University Honors Theses

This review thesis walks through the business capstone process which is a hands-on experience with a local business client. The business client, Company A, is an arts and education program that has reached out to the School of Business's capstone class to help them improve their reach to potential customers and find alternative funding other than student tuition and donations. To achieve these goals, our group conducted several analyses and thorough research combined with our existing business education. Our findings and final recommendations are shown in presentations and a final report that the business client can utilize for their future …

Rebranding Lauren Hope Photography, Lauren H. Toomey

Graphic Communication

Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.

Local Label: Why Localism Matters And A Business Plan To Address It., Sydnie Wilson

Marketing Undergraduate Honors Theses

The use of technology within business is evolving and increasing in necessity. As large businesses and corporations invest in research and development, innovations, and data analytics, the ability to serve customers more effectively and efficiently increases substantially. Local Label is a solution for this need.

Local Label is a mobile retail app that connects local consumers to all accessories, shoes, and clothes available at local retailers. The app would be a hub for local retailers to promote their apparel and accessories. Local Label leverages its marketing to be in sync with local events, special occasions, and holidays. The app’s front-face …

Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin

Graduate Theses and Dissertations

Small businesses are critical to the economic success of the United States, and several states, such as Mississippi, have a strong reliance on small business development. Through small, individually owned businesses, the overall economy is enhanced, and the quality of life for many is improved. A growing trend within the small business community is private ownership by Black women. This population segment has dramatically grown in their presence within business ownership, and it is necessary to describe elements of their success. The proposed research focuses on informal education as an enabler of this small business success. Informal education is a …

Helping Small Businesses In Belize, Laura Hollingsworth

Marketing Undergraduate Honors Theses

This paper will discuss my summer internship project with Peacework in Belize. The study abroad Special Projects in Belize with Peacework was supposed to be the summer of 2019. The trip was going to be two months long and while there we were going to get paired with a community leader or a local development organization to work on a community project in Dangriga, Belize. Because of COVID-19, the trip was cancelled for the summer of 2019 and then for the summer of 2020 it was moved to virtual. The Belize team was still paired with people from the community …

Strategies For Information Technology Small Business Owners To Sustain Beyond The First 5 Years, Edward Alan Rodarte

Walden Dissertations and Doctoral Studies

Small businesses are the foundation of an economy and spawn innovation, but small business owners fail at an alarming rate because they lack strategies to sustain business operations. Since 50% of small businesses fail within the first 5 years, small business sustainability research is critical to support small business owners. Grounded in entrepreneurial theory, the purpose of this multiple case study was to identify strategies information technology (IT) small business owners use to sustain operation beyond the first 5 years. The participants included four IT small business owners in the Southwestern United States who sustained operations beyond the first 5 …

Small And Micro Business Resources In The Post-Pandemic Period: A Perspective From Local Bridal Boutique Businesses In West Virginia, Ishtehar Sharif Swazan

Graduate Theses, Dissertations, and Problem Reports

In widely dispersed small communities, local and regional businesses dominate West Virginia, an eastern state of the United States in the Appalachian Mountains where small and micro businesses constitute 98.9% of all businesses and contributes 49.1% of the state’s total employment. These businesses create jobs, help build a strong financial position for the state, and promote community-building and social activities. These businesses are unique as they sustain themselves while competing with national and regional retail chains and carving out a customer for themselves. However, the damage caused by the spread of Covid-19 is having a devastating effect on the small …

Strategies For Achieving Sustainability Of Small Business Restaurants, Tanisha Thomas-Beard

Walden Dissertations and Doctoral Studies

Many small business restaurant owners perform unprofitably and fail within 5 years of opening. Small business restaurant owners are concerned about sustainability as approximately 50% of small businesses that start up do not last beyond the fifth year. Grounded in the general systems theory, the purpose of this qualitative multiple case study was to explore strategies small business restaurant owners use to grow and maintain profitability to sustain business beyond 5 years. The participants were five small business restaurant owners in the Southeastern region of the United States who sustained their business beyond 5 years. The data were analyzed using …

Strategies To Improve Minority Business Enterprises’ Access To Capital For Competitive Positioning And Profitability, Darlene Hill

Walden Dissertations and Doctoral Studies

Some minority business enterprises (MBEs) have limited capital for setting up their businesses, which often leads to business failure. Grounded in entrepreneurship theory, the purpose of this qualitative multiple-case study was to explore strategies MBEs used to access capital to improve their competitive positioning and profitability. The participants were six MBE owners from Alabama who demonstrated success at maintaining and securing working capital to maintain a profitable business for a minimum of 5 years. Data were collected from semistructured interviews and reviews of organization documents and websites. Using Yin’s five-step data analysis process, four themes emerged: owner financing, government loans …

Strategies To Improve Minority Business Enterprises’ Access To Capital For Competitive Positioning And Profitability, Darlene Hill

Walden Dissertations and Doctoral Studies

Some minority business enterprises (MBEs) have limited capital for setting up their businesses, which often leads to business failure. Grounded in entrepreneurship theory, the purpose of this qualitative multiple-case study was to explore strategies MBEs used to access capital to improve their competitive positioning and profitability. The participants were six MBE owners from Alabama who demonstrated success at maintaining and securing working capital to maintain a profitable business for a minimum of 5 years. Data were collected from semistructured interviews and reviews of organization documents and websites. Using Yin’s five-step data analysis process, four themes emerged: owner financing, government loans …

Total Quality Management Strategies To Sustain Business Beyond 5 Years, Nida Guzon Palmore

Walden Dissertations and Doctoral Studies

Some small business leaders lack total quality management strategies to sustain their business beyond 5 years. Small business leaders are concerned that their businesses will not survive beyond 5 years without total quality management strategies. Grounded in the Deming 14 points model, the purpose of this qualitative multiple case study was to explore strategies small business leaders use to sustain their business beyond 5 years of operation. The participants were five small business leaders from Central Valley, California, who sustained their businesses for more than 5 years. Data were collected through semi-structured interviews and a review of company documents. Thematic …

Evaluating The Entrepreneurship Ecosystem In Stockton, California, Angelina Abella

Master's Projects

In any community, entrepreneurs and small business owners play an important role in the fabric of the community. The concept of “community wealth-building” is the idea that cooperatives, Community Development Financial Institutes (CDFIs), impact investors, and local governments, can “...strengthen locally-rooted and locally-held businesses and investing vehicles…” (Field, 2015, n.p.). It is believed that keeping businesses local results in “...more local tax revenue, more local business activity and more local employment” (Field, 2015, n.p.).

Therefore, supporting an entrepreneur may contribute to the overall quality of life of the community by supporting them, their families, and their employees. This can be …

Small Business And Sustainability: How The Back Bone Of America And The Buzz Word Of The 2010s And 2020s Can Be A Powerhouse For Change, Raleigh Woods

Management Undergraduate Honors Theses

Over the years phrases like “going green” or “reduce, reuse, recycle” have been the war cries of environmentalist conservationists. Now, a new word has begun to heavily circulate among the environments communities and beyond: sustainability. However, the concept of sustainability has been around for centuries. According to the World Energy Foundation sustainability was “coined in German, the original term was Nachhaltigkeit, meaning ‘sustained yield.’ It first appeared in a handbook of forestry published in 1713, and was used to mean never harvesting more than the forest can regenerate.” (The World Energy Foundation, 2014). Since then, the word and concept has …

The Impact Of Integrating An Sbdc Program Into A College/University Career Center, Harshdeep Singh Nanda

Master's Projects

With a new approach for integrating the Small Business Development Center (SBDC) program in Alameda County, the Ohlone Community College District (Ohlone College) has introduced a new model for hosting an SBDC program on a college/university campus. While many other educational institutions across the nation have hosted an SBDC program (Cook Center for Entrepreneurship - Ivy Tech Community College of Indiana, n.d.; University of Scranton Small Business Development Center (SBDC) | Helping NEPA & Northern Tier Small Businesses Start, Grow & Prosper., n.d.; Olson, 2006), most have treated the program as a separate entity or department, often leading to the …

The Role Of Small Businesses In American Culture And Economics, Molly Meinhart

Senior Theses

This paper seeks to address and prove the role small businesses play in the makeup of the American economy and culture. Through an analysis of key economic measures such as GDP, employment, and international trade it is made clear that small businesses contribute substantially to both the domestic and global economies. An exploration into the history of small businesses in America as well as the current small business landscape is conducted to solidify the idea that small business is built into the culture of the United States. Interviews were conducted with current small business owners in differing industries and personal …

Dual Approach To Examining Success In The Air Force Small Business Innovation Program, Kaitlyn E. Ryan

Theses and Dissertations

Innovation is critical enough to the Department of Defense (DoD) that it is called out in both the National Defense Strategy as well as the Air Force Vision. This research takes a dual approach to consider how to improve innovation in the Air Force Small Business Innovation (SBIR) program. An investigation will be conducted to assess the relationship between perspective, incentive, innovation type and innovation success. This will be followed by an investigation to determine company characteristics that influence innovation commercialization. This document is presented in the form of two articles drafted for publication. The first article investigates the definition …

Entrepreneurial Strategies To Mitigate The High Failure Rates Of Small Retail Businesses, James A. Latour

Walden Dissertations and Doctoral Studies

The high rate of business failures within the first 5 years negatively affects half of startup business owners. Small retail business owners who fail to develop innovative entrepreneurial strategies experience high failure rates within the first 5 years of operation. Grounded in self-determination theory, the purpose of this qualitative multiple case study was to explore entrepreneurial strategies small retail business owners use to support long-term sustainability. Participants were five small retail business owners from Southern Illinois who successfully used entrepreneurial strategies to reduce high failure rates. Data were collected from semistructured interviews and internal documents relevant to reducing high failure …

Sustainability Strategies For Small Business Organizations, Tajudeen O. Olatunji

Walden Dissertations and Doctoral Studies

Small and medium-sized enterprises (SMEs) are essential to every nation’s economic growth, including the United States, but more than 67% of SMEs fail within the first 10 years. When SMEs implement long term business sustainability strategies, they continue to generate business and remain profitable, enabling SMEs to remain viable and contribute to local community employment opportunities. Using entrepreneurship theory as the conceptual framework, the purpose of this multiple case study was to explore strategies used by 3 SME owners in the northeastern region of the United States to sustain their businesses beyond 10 years. Data were collected using semistructured interviews …

Family- Owned Business Leader Succession Planning Strategies, Gary Michael Williamson

Walden Dissertations and Doctoral Studies

AbstractSome business leaders in family-owned businesses lack leadership succession planning strategies. Family-owned businesses that lack succession planning strategies decrease the likelihood of business sustainability after the transition from founder to the successor. Grounded in the socioemotional wealth theory, the purpose of this qualitative multiple case study was to explore succession planning strategies first-generation family-owned business leaders in the metro Atlanta, Georgia area used to transfer leadership and ownership to the second generation. Data collected for this study consisted of semistructured interviews via teleconferences, company website information, press releases, and internal company documents. Yin’s 5 step process was used to analyze …

How Saudi Small Business Managers Increase Retail Electronic Commerce Sales, Ghasan Abdulaziz Almoamen

Walden Dissertations and Doctoral Studies

AbstractSaudi policymakers developed short-and long-term plans supporting the electronic commerce of small and medium-sized enterprises (SME) to increase sales. Saudi SME managers who do not take advantage of these plans to increase sales may lose profits. Grounded in Rogers’s diffusion of innovations theory, the purpose of this qualitative multiple case study was to explore strategies SME business managers use to increase retail electronic commerce sales. The participants comprised 5 Saudi SME managers from 5 different local retail companies who effectively used strategies to increase retail electronic commerce sales. Data were collected through semistructured audio-visual interviews, company websites, and financial documents. …

Strategies For Small Business Entrepreneur Sustainability For 5 Years And Beyond, Ralph A. Heath Iii

Walden Dissertations and Doctoral Studies

AbstractSmall business failures impede entrepreneurs' sustainability in localities, the state, and the U.S. economy. Small business entrepreneurs are concerned about strategies to target and minimize obstacles from business inception for business survival because the failure rate increases as the business develop. Grounded in the entrepreneurial theory, the purpose of this qualitative multiple case study was to explore strategies for small business entrepreneur sustainability beyond five years. Participants comprised three small business owners in Southeast Virginia who effectively used strategies to sustain their business beyond five years. Data were collected from semistructured interviews, analysis of participants’ business documentation, and research of …

Effective Marketing Strategies Of Profitable Small Businesses, Xoriunstance T. Brown

Walden Dissertations and Doctoral Studies

The inability to achieve profitability can negatively impact business operations. Small independent insurance agency owners who fail to maintain profitability are at a higher risk of failure. Grounded in the dynamic capabilities model, the purpose of this qualitative multiple case study was to explore effective marketing strategies leaders of small independent insurance agencies use to achieve and maintain profitability. The participants comprised 3 independent insurance agents in Fort Lauderdale, Florida, who effectively used marketing strategies to achieve and maintain profitability. Data were collected from semistructured interviews, company websites, and company documents. Yin’s 5-step thematic analysis, which included compiling, disassembling, interpreting …

Millennial Business Owners' Strategies To Survive In Business, Andrietta Bryant-Minter

Walden Dissertations and Doctoral Studies

Individuals in the millennial generation, born from 1980 to 1996, have many entrepreneurial opportunities; however, many people in the millennial generation lack the skills, motivation, and business strategies to survive in business. Because of the influx of competition, lack of experience, and lack of business-world strategies, entrepreneurs can miss opportunities and fail within the first few years of business operations. Grounded in the systems theory, the purpose of this multiple case study was to explore the strategies that business owners in the millennial generation used to survive in business longer than 6 years. Participants consisted of 5 business owners in …

Strategies To Improve Small Business Sustainability, Tywon Guy

Walden Dissertations and Doctoral Studies

Small businesses are considered the backbone of the U.S. economy with significant contributions in the areas of job creation and economic development. However, 79% of small businesses fail within the first 5 years. This multiple case study aimed to explore strategies and knowledge of resources that owners of small businesses used to sustain business operations for longer than the first 5 years. The population included 5 minority owners of small businesses in Texas. Chaos theory formed the conceptual framework. The data collection process included semistructured interviews, member checks, field notes, company artifacts, and archival documents. Data were analyzed using Yin's …

Financial Strategies For Long-Term Success In Women-Owned Small Businesses, Melissa Renee Dyer

Walden Dissertations and Doctoral Studies

In the United States, many small businesses fail within the first 5 years due to poor implementation of long term financial strategies. Researchers and business practitioners indicated that women small business owners face challenges in financing their small businesses beyond 5 years due to a lack of long-term financial strategies. The purpose of this qualitative multiple case study was to explore long term financial strategies women use to sustain their small businesses beyond 5 years. The general theory of entrepreneurship was the conceptual framework for this study. Data were collected from semistructured interviews with 11 women small business owners in …

The Alchemy Of Sustaining New Business Ventures, Alicia R. Hooks

Walden Dissertations and Doctoral Studies

The high failure rates of new business ventures (NBV) negatively affect employment and potential contributions to the economic health of communities. The high NBV failure rate is essential, as NBV sustainability influences job creation and increases employment rates in communities surrounding the NBV. The purpose of this qualitative single case study, using the effectuation conceptual framework, was to explore strategies organization leaders in the state of Missouri used for sustaining NBV operations beyond 5 years. The sample consisted of 6 NBV consultants from a single Missouri NBV consulting firm who have sustained NBVs beyond 5 years. The 6 NBV consultants …

Strategies To Sustain A Real Estate Small Business In Postnatural-Disaster Area, Vianka Miranda

Walden Dissertations and Doctoral Studies

Many small real estate business leaders lack effective strategies to resume and sustain operations in a postnatural-disaster environment. This multiple case study investigated strategies that 3 small real estate business leaders in southeastern Louisiana used to resume and sustain operations in the aftermath of a natural disaster. The chaos theory and stakeholder theory were the conceptual frameworks for this study. Data were collected from semistructured interviews, and reviews of business continuity plan documents and member checking. The themes that emerged from data analysis were leaders' strategies relating to business planning and innovation, stakeholder engagement, operations management, and disaster responsiveness. Implications …

Organizational Strategies To Grow Mature Small Information Technology Businesses, Timothy L. Knox

Walden Dissertations and Doctoral Studies

Standard indicators of slow growth among small businesses are negative job creation and lower tax revenue. Small business success and growth is necessary for increasing productivity, profitability, and job creation. The purpose of this single case study was to explore growth strategies leaders of a mature small information technology (IT) business in the midwestern United States used to grow their organization beyond existing capacity. Data were collected from semistructured interviews and review of organizational documentation. The conceptual framework for the study was general systems theory. The study included a purposeful sample of 2 senior leaders of a mature small IT …

Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez

Walden Dissertations and Doctoral Studies

Owners of small business restaurants experience a high failure rate. Many small business restaurants fail within 5 years of inception because of inadequate business plans, ineffective strategies for changing markets, and a lack of financial capital to achieve profitability, growth, and long-term survivability. The purpose of this multiple case study was to explore the financial strategies that some owners of small business restaurants used to sustain operations for longer than 5 years. The resource-based view was the conceptual framework for this study. Participants in this study consisted of 5 owners of small business restaurants in northern California who implemented successful …

Capitalization Strategies For Small Business Sustainability, Richard Basch

Walden Dissertations and Doctoral Studies

Over the past 15 years, privately held small businesses generated nearly two-thirds of the net job growth in the United States, yet much of what scholars know regarding the capitalization challenges faced by small businesses is limited to data from large corporations. In 2013 alone, business bankruptcies numbered 33,212, and each year approximately 10% to 12% of U.S. small businesses close. Ineffective capitalization strategies coupled with a limited understanding of funding options frequently results in unsustainable business practices. In this multiple case study, the capital budgeting theory was utilized to explore the capitalization strategies small business owners in the greater …