Business Commons^™

Women Who Dared: Female Entrepreneurs Defy Odds To Start Businesses During Covid-19, Kinza Tahir

MSJ Capstone Projects

With leadership roles being increasingly won by women all over the world, society benefits in all aspects especially economically when women earn incomes. In the trying times of the COVID-19 pandemic, many women usually perceived as second class citizens of Pakistan have started their own ventures amidst the pandemic.

Changing The Industry’S Dynamics Covid 19’S Reversible Impacts On Pakistan’S Reviving Tourism, Mohammad Ali Syed

MSJ Capstone Projects

Pakistan’s tourism industry, still in its infancy, has taken a major hit during the corona virus pandemic.One such example is the Shigri’s native region of Gilgit-Baltistan welcomes millions of tourists during the spring-summer season, but with the pandemic in full spring during peak travel season, his guest house along with hundreds of hospitality businesses across Pakistan remained shut for months causing millions in losses to the economy.

Community Of Entrepreneurs In Coworking Space, Nam Kyoon Kim

Electronic Thesis and Dissertation Repository

This dissertation studies the novel phenomenon related to the social context of entrepreneurship—coworking space. Coworking spaces are known for creating a social community of entrepreneurial workforce—entrepreneurs, freelancers, contractors, remote workers, and others. The three essays that form this dissertation collectively highlight the entrepreneurial community in coworking spaces by proposing a novel typology of coworking space based on community, discovering the community building process, and analyzing user reviews of coworking spaces.

The first essay contributes to the literature on coworking space by creating novel ideal types of coworking spaces. Based on interviews conducted and archival data from 16 coworking spaces, this …

Influence Of Convenience, Time-Savings, Price, And Product Variety On Amazon Prime Members And Non-Prime Shoppers’ Online Apparel Purchase Intention, Md Rashaduzzaman

Department of Textiles, Merchandising, and Fashion Design: Dissertations, Theses, and Student Research

The number of internet users and online shoppers in the United States has grown at an incredible rate over the past few decades. Greater convenience and availability of a wide assortment of apparel products at a cheaper price made online shopping very enticing to consumers. Amazon.com (Amazon) gained unprecedented popularity among consumers with its Amazon Prime program. Amazon’s retail revolutions changed consumer’s way of shopping and expectations. Both online and physical store retailers are facing tremendous pressure to fulfill that level of expectation. Thus, it is essential for retailers clearly understand the shopping expectations and preferences of Amazon Prime members …

A Narrative Inquiry Exploring The Experiences Of Latina Entrepreneurs In South Central Texas, Alma Fernández Villanueva

Theses & Dissertations

Research Focus. The U.S. Hispanic population is the second-fastest-growing group followed by Asian Americans (Krogstad & Noe-Bustamante, 2019) and is the largest minority group in the United States (Duffin, 2020). In addition, the population of Latina women in the United States is rapidly growing and is projected to double by 2050 (Martinez-Restrepo & Stengel, 2017). On a microeconomic level, 40% of women in the United States are the primary economic source of income for their families, while on a macroeconomic level, almost 50% of women are in the workforce (DeWolf, 2017). Specifically, Latina women are becoming business owners through entrepreneurial …

The Corporate Venture Dyad: A Study Of The Impact Of Cultural Distance On Venture Performance., Tommie R. Welcher

Electronic Theses and Dissertations

Even though corporate ventures (CVs) provide many benefits to established corporations, they continue to fail at a high rate. Whereas research supports that a corporation can gain a parenting advantage over its competitors (Campbell et al., 1995), there is no evidence to support that starting more CVs leads to more successful CVs. Parenting advantage theory postulates that if a corporation with a parenting advantage starts a venture then that venture will be more successful than if any of their competitors had started the same venture (Campbell et al., 1995). CVs are typified by dynamism and innovation, but established corporations have …

A Nomological Network Analysis Of Innovation In Hospitality Education And Industry, Robert H. Rippee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The development of a theory of innovation for hospitality innovation finds heightened importance due to the COVID-19 Pandemic that has unleashed a devastating and sustained disruption on global hospitality and tourism. The problem for research is that the industry lacks a taxonomy for research on innovation in hospitality. This study addresses the gap in understanding the nomological relationship between innovation constructs and the observable manifestations of innovation in the hospitality industry. This study used an emergent basic qualitative design of a phenomenon through data collected in three phases. Two large samples of literature and a series of focus groups comprised …

A Novel Method To Commercialize Medical Devices Initially Developed At California Polytechnic State University San Luis Obispo, Christina Grigorian

Master's Theses

California Polytechnic State University, San Luis Obispo is a university that encourages students to approach learning hands-on. As such, there is cutting-edge technology being developed by students in all departments on campus. Being that the university possesses an outstanding biomedical engineering department, there are groundbreaking medical devices that students are creating at Cal Poly SLO. These are devices that can better the lives of individuals suffering from ailments or fulfill needs in the medical industry. Subsequently, it is vital that these devices make it out of campus laboratories and into the hands of consumers. In order to move a product …

Do User-Generated Ratings Affect Hotel Valuations? – An Analysis Of The Chicago Hotel Market, Shailesh Patel

Dissertations

Today’s travelers are increasingly relying on aggregated online opinions to make purchase decisions. One of the sectors most impacted by these online reviews is the hospitality industry, where consumer review websites such as TripAdvisor, Expedia, and Bookings.com play a critical role in influencing consumer's choice of hotel and the price they will pay for the room. Recently, there have been studies investigating the various aspects of user-generated online reviews and ratings. The purpose of this paper is to investigate the impact of user-generated ratings on hotel valuations. Our paper does this using regression analysis to study the impact of TripAdvisor …

Barriers And Drivers Influencing The Growth Of E-Commerce In Uzbekistan, Madinakhon Tursunboeva

Theses and Dissertations

Electronic commerce (e-commerce) has become a major retail channel for businesses in developed countries. However, it is still considered an innovation in developing countries. Specifically, e-commerce in Uzbekistan is in the early stages of emergence despite its advance in recent years in terms of Internet penetration, a strong retail sector, new national regulations, and a young population. The study aimed to identify barriers and drivers influencing e-commerce growth in Uzbekistan. A Delphi research design was utilized to answer the research questions of the study, which categorized and ranked factors that Uzbekistani entrepreneurs are facing when engaging in e-commerce processes. A …

The Warner Theater Business Plan, Nicholas Adams

Honors Theses

No abstract provided.

The Influence Of Incumbent- And Successor-Related Factors On Succession Process In Family Firms: Exploring The Role Of Values In Family Business Succession, Shengqin Zhu

Dissertations and Theses Collection (Open Access)

Succession has been a major concern for family business. Although past research studies how to make successful family business succession from factors related to both incumbents and successors, most studies assume incumbents as the key driver of the succession process. Based on the literature about factors contributing to family business succession, the current research adopts a more comprehensive approach by combining qualitative and quantitative research methods to examine what factors lead to succession success and how to manage the succession process. Viewing succession as the process of mutual role adjustments of incumbents and successors, the qualitative research examines the interactions …

The Difficulty With Introducing Project Management Techniques In Digital Startups, Isabela Mantilla

Dissertations and Theses

Digital startups face complex issues when it comes to accurately using project management techniques because of the startup’s scarcity of resources and the governance of projects , such as having different stages of growth and development. Since project management is needed in almost all businesses, dealing with this problem is important to improve the growth of startups and their organizational issues. Because of the correlation between startups using traditional project management techniques and their problems with implementing project management, this traditional model might not be relevant for startups. Startups seem to require more flexible and quick solutions to project management, …

Research On The Impact Of Venture Capital On The Operating Performance Of Startups, Ziqiang Sun

Dissertations and Theses Collection (Open Access)

Venture capital can not only realize its own capital appreciation, but also promote the development of startups and boost the development of high-tech industries; therefore, it has obvious positive externalities. With the development of venture capital in China, the impact of venture capital on the operating performance of startups gradually attracts widespread attention.

This paper investigates the impact of venture capital on the operating performance of startups and conducts an in-depth discussion on the problem formulation, empirical relationship, cause and effect analysis, and countermeasure suggestions. The main research contents include:

The first part is the introduction, which analyzes the research …

The Importance Of Innovation And Entrepreneurship In China’S Social Transformation, Guo Jun Shen

Dissertations and Theses Collection (Open Access)

As world’s second largest economy, China has seen tremendous changes since its 1978 “open door and reform” policy. Different reformations in form of policies were planned and rolled out to release the potential of productivity. At the same time, social development also seen a huge progress. How the reformation been transformed to social development and in what degree? This is the question was answered in this dissertation. I studied four major reformations covering: State owned Enterprises (SoE), land, financial liberalization, and science and technology, and their impacts on the social development. At macro level, I identified mediation effects of entrepreneurship …

Entrepreneurial Intention Amongst Scientists And Their Transition To Roles In Research Based Startups, Krishna Kumar Nallur

Dissertations and Theses Collection (Open Access)

The involvement of scientist and their transition to Research based Startup’s (RBSU’s) has been identified as a key factor in their success. This study was undertaken to better understand this transition of the scientist into the RBSU. It followed a two-step process of interviewing 28 researchers, researcher - entrepreneurs and researcher - startup employees followed by a survey with 104 individuals with similar backgrounds in research, entrepreneurship and as startup employees. the survey sought to understand the effects of entrepreneurial training / internships, access to entrepreneurs (network) and the role of events on these individuals and the likelihood of their …

Institutional Logics And The Double Bottom Line: A Study Of Chikum Microfinance Bank Limited, Daniel Anyanwu

Dissertations

Microfinance institutions (MFIs) serve a social mission, while also having to focus on financial sustainability. Microfinance emerged as an alternative to traditional aid to the poor and aims to help alleviate poverty through providing them with financial services. MFIs can be self-sustainable and even profitable through income generating activities. This twin goal of commercial viability and social mission has generated much scholarly interest in the competition between two seemingly incompatible logics of action. Assumptions about the incompatibility of profit and mission motives have dominated the literature and led to a neglect of how some MFIs may be successful in integrating …

Differences In Opportunity Evaluation Between Corporate And Independent Entrepreneurs., Alireza Aghaey

Electronic Theses and Dissertations

Opportunity evaluation is a critical step in the process of entrepreneurship and is the main precursor to entrepreneurial action. This is true for both corporate entrepreneurs and independent entrepreneurs. However, these two groups may evaluate entrepreneurial opportunities in different ways because they operate in different contexts and have different decision-making schemas. In my dissertation, I use an “entrepreneurial cognition” perspective to explore such differences. By using two major theoretical lenses – i.e. resource availability and tolerance for uncertainty – and employing a conjoint experimental design, I compare and contrast decision policies of corporate and independent entrepreneurs captured in real time. …

Outcomes Of Platform Openness In Complementary Markets, Franck Loic Soh Noume

Graduate Theses and Dissertations

Mobile platform ecosystems are hyper-competitive environments. They provide important entrepreneurial opportunities for businesses that develop mobile apps. Platform openness is foundational in mobile platform ecosystems as it enables interactions between complements and platform. Although there are several studies on the impact of platform openness, our understanding of the outcomes of platform openness remains limited. In this dissertation, we examine thoroughly underexplored facets of platform openness as well as understudied outcomes. In the first essay, we investigate the impact of platform openness on incumbent complements’ performance outcomes. We unravel important causal mechanisms related to competition dynamics between new entrants and incumbent …

Content Marketing And The Creation Of A Brand With Voice, Cicero Henrique Alves Teago

Business ETD Collections

This article argues that the future of content marketing is strongly linked to the development of new technologies and how new technological devices influence the way companies engage with consumers. This paper aims to investigate how the development of personal voice assistants opens a new direction for companies to create substantial individualized, informational and engaging content. Content marketing is defined as the development of relevant and consistent brand content to create value among customers. Companies are being influenced by new technologies to conduct distinct formulas of content creation to develop a more engaging and aligned customer and brand relationship. The …

Product Photography For Agricultural Products, Madison Ann Somerday

Agricultural Education and Communication

The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …

Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll

Communication Studies

This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …

Creating Content For A Healthy New Life, Valeria C. Borja Lopez

Dissertations, Theses, and Capstone Projects

Creating Content for a Healthy New Life is a project consisting of the development of a web page to connect holistic practitioners to people. This page will also allow for the promotion and sale of Ayurvedic Skincare products and services. For the capstone project, I developed a business model for the enterprise. This model offers an educational component by educating our customers to understand the importance of using holistic approaches rather than traditional ones. For this, two videos were developed to educate customers about Ayurveda and the science behind the proposed products and services. I am an experienced Holistic Practitioner, …

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and …

A Solution For Sustainable Entrepreneurship: Compostable Consumption Across Industries, Prithvi Chauhan

University Honors Theses

This thesis paper addresses the potentials of a business model for promoting compostable alternatives to single-use plastic products. This thesis paper also proposes a survey to collect data from businesses in Portland, OR to forecast the potential impacts of integrating such a business model. Impacts of this business model for compostable products are hypothesized as best-case, mid-case, and worst-case scenarios of integration within Portland’s total market potential. Impacts will also be assessed along the triple bottom line. The triple bottom line is an accounting framework used in sustainable entrepreneurship to measure impact along environmental, social, and economic standards. First, in …

An Analysis Of Fraud In The Context Of Depreciation Manipulation, Sydney G. Jackson

University Honors Theses

Accounting scandals such as Waste Management and Hertz Global Holding's shatter investor confidence, destroy employee retirement plans, and negatively impact the U.S. economy as a whole. By having a clear understanding of the internal and external forces that drive the motivation of fraud, accountants and businesses are better able to prep and set proper internal controls. As proper internal controls prevent fraud, this thesis will explore catching fraud through financial implications, by focusing specifically on the fraud committed through depreciation. In this paper, I will examine prior research related to fraud motivation and consequences. As an analysis of fraud in …

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most …

A Comprehensive Business Plan For Launching The New Edtech Company Dais Social Group Llc Dba Daisnotes, Nicholas Neilson-Slabach

Honors Theses

This thesis proposes that an online student-to-student academic social networking platform designed to enhance academic achievement and student satisfaction would be feasible and profitable. Ample evidence exists that student-to-student interaction in university courses increases academic achievement and student satisfaction. Student-to-student interaction is difficult to achieve in large classes common at universities. DaisNotes is a startup company developed to deliver this academic social networking experience.

Part I of this thesis will discuss the results of original empirical research into student attitudes on current studying methods and connection interfaces to explore the problems college students face academically. The marketing research study tests …

A Tale Of Two Cities, Maybe Three A Look At Financial Literacy And Economic Development In Three Mississippi Cities: Fulton, Clarksdale, And Oxford, Kellie Reed Cleveland

Honors Theses

This paper explores the backbones of economic growth and how the backbones influence economic development in three cities in Mississippi. It further seeks to promote education in financial literacy throughout the state to create a base for individuals to further their financial education, create small businesses, or to simply be a knowledgeable citizen. The research sifts through backbones such as population health and small & big business influence, to explore how financial literacy influences daily life and the catalyst for businesses to start and grow. The Mississippi cities Fulton, Clarksdale, and Oxford are studied more in-depth through photos of the …

Understanding Effectuation Theory As An Entrepreneurial Cognitive And Behavioral Process In Firm Creation And Expansion To Create Local, Contextual Knowledge In Morocco, Ada Gonzalez

Theses & Dissertations

The purpose of this 2-year case study in the Kingdom of Morocco was to understand the entrepreneurial cognitive and behavioral processes expressed in the creation and expansion of a venture by American owners and Moroccan and American team members. The study used an interpretative design and narrative analysis methodology to develop themes. In the first phase of the study, I interviewed the co-founders and associates to learn to what extent the five principles of effectuation theory and other entrepreneurial cognitive processes played a role in the first few years of the school’s creation. In the second phase, I worked in …