Business Commons^™

Assessing A Pumpkin Butter Enterprise For Bishop's Pumpkin Farm, Meghan Bishop

Agribusiness

Bishop’s Pumpkin Farm is a 40-year-old agriculture tourism destination looking to expand their brand name. One way to do this is through value-added products and in the case of this study, by producing pumpkin butter. To determine if this would be a revenue enhancing enterprise for the business, expenses were analyzed for the ingredients in the product and the processing at an offsite processor. A break-even analysis was performed to determine a minimum price required to cover variable production prices and a minimum required price to cover total costs which would include establishment costs. The numbers were based on a …

Feasibility Analysis Of A Microbrewery, Dylan Warren Snyder

Agribusiness

No abstract provided.

Estimated Sales And Investment Costs To Produce And Retail Gelato In The Petaluma Area, Katherine Camozzi

Agribusiness

Recent events in the California dairy have left many dairy producers with high feed costs, low profits, and low (sometimes negative) margins. Some producers have transitioned to producing value-added or artisanal dairy products to help increase the revenues earned from farm milk, particularly in Sonoma County. Because limited research exists on the business opportunities in response to a rapidly growing market for value-added products, this project explores the feasibility of starting a gelato production and retail business in the Petaluma area. To assess business feasibility, a consumer survey was created to estimate the percent of residents and non-residents who would …

A Study Of The Feasibility Of Establishing A Spray And Fertilizer Equipment Outlet Store In The Paso Robles Area., Daniel C. Rodriguez

Agribusiness

The purpose of this feasibility study was to establish whether or not the proposed spray and fertilizer equipment outlet store could be opened and be profitable in the target area. The goal was to be profitable within two years of operations. Personal interviews proved to be important to estimate the preliminary budgets of the outlet store. Pertinent financial information was evaluated by proforma financials. This information proved useful as to estimate yearly profits/losses for the business and to accept or reject the author’s hypothesis.

After the study was concluded and all of the figures were evaluated by the author, it …

A Study On The Feasibility Of Implementing A Replacement Heifer Enterprise, Spencer Bradley Winton

Agribusiness

No abstract provided.

A Marketing Plan For An Artisan Bread Bakery, Audrey Campana

Agribusiness

This study was undertaken to determine whether there is market potential for Word-of-Mouth Bakery to expand its current operation in food retailing in Modesto and the surrounding areas. A Case Study was conducted on Panera Bread Company to use as a competitive analysis to compare Word-of-Mouth Bakery with an established nationally known artisan bread company. An expert opinion poll was also conducted to assess the market potential in supermarkets from the observations of in-store bakery managers in Modesto and the surrounding areas. A SWOT analysis was used to determine the internal strengths and weaknesses, and external opportunities and threats that …

Analysis Of The Effectiveness Of Hughson Nuts’ Marketing Strategies In India And China, Christopher Douglas Angle

Agribusiness

This analysis for this study was undertaken to determine if Hughson Nuts’ Marketing Strategies were effective in India and China. The study was also to assess Hughson Nut’s marketing mix internationally to China and India, to evaluate the marketing mix based on projection and comparisons, to assess potential improvements of the marketing mix, and to determine how Hughson Nuts sales to India and China compared to the rest of states sales. The report represents four techniques that make up the marketing mix; place, price, product, and promotion. The research involved getting data from the California Almond Board and making a …

Feasibility Study Of Cold Room Renovations For P.O.V.E., Kurtis Kobara

Agribusiness

No abstract provided.