Business Commons^™

More Than Just Middlemen: The Legacy And Influence Of Art Dealers Joseph Duveen, Peggy Guggenheim And Leo Castelli On Shaping Art Collections, Valencia Tong

MA Theses

The purpose of this study is to examine whether art gallerists are replaceable in the current climate in which the plea for removing the middlemen has been growing. The speed and ease of art transactions through digital platforms provide an alternative to the relationship-based in-person elements of the art world. Before the pandemic, the art market was seen as notoriously opaque, and gallerists have been stereotyped as middlemen who take high commission from art sales. However, art gallerists have played an important role throughout art history, not only buying and selling works of art like traders, but also shaping the …

Tailormade : Fine Art Merchandise, Mirabelle Alan

MA Projects

This Master’s Thesis Project proposes a three-year business plan for establishing TAILORMADE, an online platform that develops fine art merchandise through accessible means to combat intellectual property theft from emerging artists. It analyzes how merchandise is used as a method in transforming the ways we create, buy and sell art. It also addresses how fast-fashion stores use their mass-produced merchandise as to copy artworks from emerging artists without consent or compensation. Through this analysis, TAILORMADE proposes a company that sells merchandise made by the artist, for the art lover, and that maintains artistic integrity.

TAILORMADE also taps into an emerging …

Intelligent Art, Lindsay Covington

MA Projects

This proposal outlines the development of software, composed of a network of machine learning algorithms, which aims to eliminate risk associated with investment in Post-War and Contemporary art.

While art funds employ specialists to inform decision-making, there still remains an unsettling level of volatility in the art market, especially in the Contemporary art sector. This program will inform art fund specialists on what to buy and sell based on a variety of factors. These factors, which the program include economic predictors, changes in political climate, art news, celebrity sales and social media trends. Sentiment analysis of articles will be used …

Connecting Art And The Public Through Digital Marketing And Brand Collaboration – Co-Art, A New Art Marketing Agency, Qing Su

MA Projects

Traditional art marketing often focuses on physical exhibitions, in-person networking, and the endorsement of the art world “gatekeepers.” The making of a “star” artist relies not only on the quality of the art itself, but also on how galleries (the art marketers) orchestrate the complex power dynamics in the art industry – critics, curators, institutions, and collectors. This long-lasting mechanism leads to the elitization of the art world and disconnection with the mass public as it targets only a niche number of audiences that might make an influence on an artist’s career, price, and portfolio. COART is an agency that …

Phoenix Fine Art Business Plan, Ruomu Freda Li

MA Projects

In China, contemporary art market has been growing in both value and size for the past few decades. Today, China remains to be a global industry that is worth more than $50 billion annually. (1) Chinese art market according to a report by ArtNet accounted for 20% of the global total sales in 2017. As a result, the work of the Chinese artists fetching multimillion dollars indicates the significance of the market.(2) This growth in the art market is however attracting the attention of investors and raising the confidence of art collectors. In China, traditional Chinese art has become the …

"Relationship" - An Art Bookstore In Macau, Keer Kang

MA Projects

Mentioned to Macau, most people have the first impression of Macau is the splendid casinos and hotels. Many people think that Macau is just a gambling city. In fact, Macau has a unique culture that is memorable. There are more than 100 ancient architectural relics、20 Western-style churches、40 temples and 20 Museums in the land. As we know, many cities around the world are famous for their unique cultural identity, while Macau is characterized by a blend of multicultural. This business plan is to create and expand the field of commercial art with the background and advantages of Macau's multiculturalism. Therefore, …

Altart, Hannah Nashman

MA Projects

AltArt is short for Alternative Art. The mandate of AltArt is to incorporate art into our lives in an alternative way. The goal is to create a modern network of professionals immersed and/or interested in the arts.

AltArt is an arty club located in the heart of Toronto, Canada. Our mission is to provide our local creative community with the best opportunity for innovation, networking and success. AltArt offers an array of unique services in a gallery space with rotating art programs, alternative spaces for creating art and a platform allowing our members to collaborate with one another.

AltArt is …

The Aaart Fund, Jill Jongen

MA Projects

Art is no longer only perceived as an “investment of passion”. Rather, art constitutes a viable alternative financial asset class that can be exploited through strategic trading. Due to the lower volatility and lesser correlation with traditional assets, holding art in an investment portfolio offers diversification benefits that will maintain returns while reducing risk. However, acquiring the “right” artworks, that is, the ones that will appreciate in value, can be pricey and risky. Investors can overcome these two challenges through participation in pooled art investments such as THE AAART FUND.

THE AAART FUND, located in New York City, is a …

Koda: Business Plan, Klaudia Draber

MA Projects

High costs of real estate prevent artists and social entrepreneurs from unleashing their curiosity. Secluded working spaces limit inspiration and the ability to cross-pollinate ideas. Traditional entrepreneurship is often disconnected from local realities, and fails to address the pressing societal and communal challenges. KODA provides space for collaborative work and enables synergy. It is a laboratory of creative concepts and a platform to advance the careers of artists and social entrepreneurs in an experimental manner to enable mutual learning and co-creation.

KODA will launch in two locations. The primary exhibition and co-working space will open in 2021 in Crown Heights, …

Kalaheo Art Space, David Hanlon

MA Projects

On Oahu, our local art scene is seeing a renaissance of sorts when it comes to contemporary art practices mixed with local flavor. Kaka’ako area is a great example of this. Kaka’ako and China Town on the island of Oahu are new venues and outlets of contemporary theories and methods of showcasing art and the new generations both social and economic ideologies that have been adapted for island life.

While all of this is happening, there still isn’t a place where creatives on Isle can go to create, collaborate and grow their artistry all in one permanent place. More often …

Gallery Swap, Denise Szekely

MA Projects

In a world increasingly dominated by mega-Galleries like Zwirner and Gagosian with outposts in several continents, an international presence seems almost required for success. The rising cost of real estate in art capitals like London or New York is harming the gallery ecosystem, with less than half of the galleries reporting profitability. Smaller galleries, if they continue to run the current course, will never be able to compete with the likes of Hauser & Wirth or David Zwirner.

Art fairs are an expensive alternative to providing international reach, as they provide a small yet impersonal space in a different place …

Mccoll Consulting, Virginia Mccoll

MA Projects

McColl Consulting is a full-service art-consulting firm based in Atlanta, Georgia, which assists individual and corporate clients in the acquisition, disposition, relocation, and management of collections of fine art and other collectible assets.

We believe that art has the ability to influence our daily lives and transform the spaces in which we live and work. Works of art can inspire, create, and communicate values throughout each environment they are placed.

McColl Consulting provides clients with complete assistance in the purchasing, shipping, handling, installing, and storing of objects as well as managing inventory of the entire collection of fine art and …

Business Plan - Art Marketing, Michelle Yu

MA Projects

Michianna & Co. is an art marketing company focusing on promoting Chinese contemporary artists in the Western art market (mainly New York).

Business Plan For Airplane Mode Llc, Colette Kim

MA Projects

The purpose of the thesis is 1) to introduce the official business plan for the newly founded collective, Airplane Mode LLC, and 2) to further outline the curatorial blueprints of its inaugural exhibition titled 01, at Superfine! Art Fair, happening during the 2016 edition of Art Basel Week in Miami.