Business Commons^™

You Don't Know What You Don't Know: A Collection Of Challenge And Acceptance From Women Owned Small Businesses In Johnson City, Tennessee, Nikki Vandusen

Undergraduate Honors Theses

With over 11.6 million establishments, women owned small businesses hold a crucial part in supporting the US economy’s wellbeing. However, owning a small business comes with numerous challenges that not all can overcome. This study investigates the challenges of ten women-owned small businesses in Johnson City, Tennessee. The interview results display that women struggle with similar challenges as men; however, they have more difficulty balancing gender roles and societal expectations with owning a small business. This research concludes that men and women do not have equal opportunities when it comes to owning a small business and women are at a …

Market Analysis And Strategy Formulation For Appalachian Cast Iron, Perry Kate Chumbley

Undergraduate Honors Theses

Marketing as a revenue generator for businesses seeks to entice consumers into making a final purchase. How this is achieved varies greatly depending on the size of firm, the goods or services being advertised, distribution channels, and other factors. This manuscript includes the creation of a marketing strategy for a small, online business, Appalachian Cast Iron, through the investigation of current literature, and analyses of the external and internal environments. The results provide strategies for areas in which the firm has opportunities to improve.

Web Analytics: Best Practices For An Organization’S Successful Performance; A Preliminary Analysis, Salma Dahbi

Electronic Theses and Dissertations

This research presents an exploratory study concerning organizations’ best practices of Web analytics for a successful performance and the factors influencing the companies’ successful adoption of Web analytics.

A qualitative research methodology was used engaging a comprehension of Web analytics adoption using the Diffusion of Innovation theory (Rogers, 1995) and the theory building approach (Eisenhardt, 1989). Interviews with five companies from different industries were conducted.

Findings suggest that for a successful performance, companies should consider:

• Data for better decision making.

• Web analytics barriers

• Selecting the right KPIs and metrics based on the company’s goals.

• Web analytics …

Identifying Critical Risk Factors In The Decision-Making Process Of Angel Investors And Venture Capitalists: A Delphi Research Study, Shawn A. Carson

Electronic Theses and Dissertations

Entrepreneurs perceive and manage risk differently than investors (Palich & Bagby, 1995). As a result, entrepreneurs may underestimate the extent to which their ventures are perceived to be risky by a potential investor. Consequently, the entrepreneur is left with making assumptions that could be detrimental in obtaining the necessary capital to launch and grow the business. The purpose of this study was to determine if there is a common set of perceived critical risk factors among a group of experienced investors that would cause them to reject a deal out of hand.

The research methodology chosen for this study was …

The Agricultural Growth And Malting Production Of Barley Grains In Northeast Tennessee And Southwest Virginia, Mark Evans Patton Mr.

Electronic Theses and Dissertations

The purpose of this study is to explore the history and production processes of beer and examines the components that contribute to its brewing. The narrative will provide a timeline of the processes that are required to create the product of beer beginning with the agricultural products and following the brewing processes that result in beer as the finished product. I will also examine the business of agriculture and grain processing and will provide some historical perspectives of grain, beer, and malting. I will also consider whether the growing, processing, and malting of grains in the East Tennessee and Southwest …

From Startup To Success: An Entrepreneurial Case Study, Katherine D. Sellers

Undergraduate Honors Theses

This research is a case study based on an entrepreneurship located in Henderson, Kentucky called HorseFeathers Gifts. HorseFeathers Gifts supplies handmade, vintage-inspired jewelry and accessories to customers all over the world. The case study documents the path taken by HorseFeathers Gifts’ owners, showing exactly how the entrepreneurship reached the successful position that it currently holds. Based on the case studies available and a review of the literature, it is apparent that no other case studies like this one exist. Information for this case was gathered by interviewing both owners of HorseFeathers Gifts. The interviews helped me to learn about the …

The Sustainability Of Agriculture In Nigeria Using Rubber As A Case Study, Owen Osahon Ogbebor

Electronic Theses and Dissertations

The study is an investigation of the sustainability of agriculture in Nigeria using Rubber as case study. Edo and Abia states were sampled for the study with 300 questionnaires administered in 10 communities among rubber farmers. The study is an investigation of the socio-demographic distribution of the rubber farmers, perception of rubber farmers, and influence of government activities. Sources of information and the data were cumulated for Nigeria as a whole. The data were analyzed using statistical analysis.

Findings indicated the distribution of rubber farmers on socio-demographic distribution, sources of funds, and the effects on agricultural sustainability in Nigeria. Farmers’ …

Leadership Styles Of Entrepreneurs In Small Land Surveying Businesses., Jerry Wayne Nave

Electronic Theses and Dissertations

The purpose of this research study was to analyze the leadership styles of owners of small land surveying businesses in the states of Tennessee and Virginia to determine what leadership style was currently being employed by the majority of those owners. The participants in this study were chosen from members of the Virginia Association of Surveyors and the Tennessee Association of Professional Surveyors. The respondents to the questionnaire were licensed land surveyors who owned small firms of fewer than 101 employees. In addition, a corollary purpose was to flesh out the skeletal literature available on small business leadership styles and …