Business Commons^™

The Effects Of Network Structure And Social Information On Contribution Performance On Crowdfunding Platforms: An Experimental Investigation, Yanni Hu

Dissertations, Theses, and Capstone Projects

The long-term potentiality of online communities and activities depends critically on contribution behaviors of online individuals. In this dissertation, this study deepen and extend our understanding of contribution behavior by applying contributions to crowdfunding platforms, whereas social networks, social information, and social influence affect people’s contribution decisions, which in turn influences their contribution performances. Specifically, this study looked into how contribution behavior at crowdfunding platforms is shaped at a fundamental level of social interactions initiated by social and information technologies on contribution performance, using online and natural experiments as study methodologies.

Examining the effects brought by online social interactions on …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

The Many Sides Of Social Capital: How Social Capital Is Related To Entrepreneurship?, Vivian M. Williams

Student Theses and Dissertations

This study explores two questions about the relationship between social capital and entrepreneurship that have not received much attention. The first is, how different dimensions of social capital relate to entrepreneurship? The second is, to what extent community social capital is related to the level of entrepreneurship among marginal and dominant members of a community? Social capital is the benefits derived from social connections. We know about the positive aspects of the relationship between social capital but it is also important to examine if there are negative effects. Further, community social capital, which is the aggregate level of social capital …

New York Is Promising Social Equity In Its Legal Cannabis Market, But Questions Still Loom, Brian D. Evans Jr

Capstones

This capstone will explore how New York can navigate a new landscape that accepts recreational marijuana while also dealing with an illegal pot market that can better serve the state with less arrests and a more seamless rollout. The capstone will also discuss how people of color – already targeted and arrested at a disproportionate rate for misdemeanor non-violent drug related crimes – will navigate this landscape. With less access to capital to start businesses of their own or buy/rent property, will New York perhaps introduce or entertain a program to subsidize such an effort? California has said that the …

To What Extent Do Start-Ups See Themselves As Strategic Actors When Approaching Communications And Financing Within Their Companies?, Shanice Swaby

Student Theses and Dissertations

This capstone study explores entrepreneurial narratives centered around the role of communication within a start-up environment and to what extent strategic communication plays a role. I am addressing the following question: To what extent do start-ups see themselves as strategic actors when approaching communications and financing within their companies? To answer this question, I conducted seven oral histories with entrepreneurs within the Public relations, online sales, and real estate fields. The start-up companies varied in the amount individuals that are currently working for them. This study builds upon previous research about start-up companies and strategic communications. Past research was more …

Creating Content For A Healthy New Life, Valeria C. Borja Lopez

Dissertations, Theses, and Capstone Projects

Creating Content for a Healthy New Life is a project consisting of the development of a web page to connect holistic practitioners to people. This page will also allow for the promotion and sale of Ayurvedic Skincare products and services. For the capstone project, I developed a business model for the enterprise. This model offers an educational component by educating our customers to understand the importance of using holistic approaches rather than traditional ones. For this, two videos were developed to educate customers about Ayurveda and the science behind the proposed products and services. I am an experienced Holistic Practitioner, …

The Price Of Regulating The Self-Storage Industry In New York City, Modou Nyang

Capstones

In December 2017, New York City Council passed a regulation that curtailed the growth of self-storage facilities in the city’s Industrial Business Zones. As a result, major self-storage developers in the city diverted their investments to other business portfolios. But the demand for storage in New York City is high. And due to high population density coupled with small living quarters, peoples need for extra space in the city is huge. In contrast, studies show that peoples need for storage in the city is underserved. In this article, i spoke to policy makers, activists and developers in the self-storage industry …

Getting It Right: New York Can Make Its ‘Inevitable’ Marijuana Industry Accessible Before It’S Too Late, Kelly Zegers

Capstones

New York is inching closer to marijuana legalization. It's often touted as a tax revenue boost for states and a fast-moving industry to be cashed in on. But who gets to have access to those benefits? Advocates are working to make sure that communities hurt by marijuana prohibition have the option and pathway to build businesses in the legal marijuana market. Small farmers are looking to grow marijuana, some hoping to take apply what they've learned about and benefited from, cultivating hemp. What's clear in a quickly evolving industry in other states is that there's no golden standard for accessibility. …

Accelerators: Their Fit In The Entrepreneurship Ecosystem And Their Cohort Selection Challenges, Shu Yang

Dissertations, Theses, and Capstone Projects

The entrepreneurial financing landscape has drastically evolved over the past two decades with many of the new entrants (e.g., crowdfunders, accelerators, incubators, etc) rapidly rising to prominence (Block et al., 2016). Evolving from the incubator model, startup accelerators have similarly gained traction over the past decade (Pauwels, Clarysse, Wright, & Van Hove, 2016). While the number of published articles focusing on accelerators has been growing, extant research has yet to clearly delineate the accelerator phenomena conceptually and more importantly, empirically examine its selection mechanism. This dissertation addresses this gap and is composed of two parts. In the first part, I …

Unlocking The Mysteries Of Weed And Mexico, Eddy Martinez

Capstones

An American biotech firm named Phylos Bioscience is interested in entering the Mexican marijuana market once it legalizes. Before it can do that, it must deal with the Mexican government and a conservative society.

https://eddymartinezcunyedu.atavist.com/figuring-out-the-mysteries-of-weed-and-mexico

Adapting To $15: As The Minimum Wage Approaches $15 In Nyc, Business Owners Are Finding Ways To Make It Work, Alexandra Semenova, Sharif Paget

Capstones

This project examines the impact of minimum wage increases across major industries in New York City and State and concludes they have been manageable and even fueled broader economic growth. Since the incremental wage hikes were first signed into law in 2015, data and anecdotal evidence has shown business owners have been able to make it work and many of critics' concerns that the higher labor costs would lead to disemployment have been misplaced. The story provides an in-depth analysis of how restaurant and food establishments, health care and retail employers have adapted to higher labor costs by innovating their …

In Brownsville, A Struggle For Revitalization Without Displacement, Katherine Warren

Capstones

As many parts of Brooklyn buzz with a startling rate of economic resurgence, Brownsville seems like a neighborhood left behind.

Struggling with poverty, poor health statistics, unemployment and high crime rates, and with the highest concentration of public housing in the city, it has not seen the same commercial and real estate revival as Williamsburg, Bushwick, Crown Heights and other areas of Brooklyn.

“In Brownsville, which has had challenges battling negative perceptions of this community, most of the residents are lower income and investors in the past have deemed this community as not being as good as an investment as …

Sewing Garments, Sowing Lives: Two Generations Of Migrant Workers' Back And Forth To The Chinese Coast, Alice Tzou

Dissertations, Theses, and Capstone Projects

Migrant workers in China have been at the center of popular news media and scholarly attention for three decades, since they started to migrate to work in factories on the coast in the post-1978 Economic Reform era. As western and central China has developed and work opportunities have arisen in these migrant-sending regions, internal migrants have started to return home. Push and pull factors of internal migration have been reversed. Poverty and lack of job opportunities used to be the push factors; they are now replaced by new push factors—long hours of work and long-distance travel to and from the …

Do Rio, Barbara Brasil Marcolini

Capstones

Do Rio is a solutions journalism platform for residents of Rio de Janeiro, Brazil. It consists of a website and Facebook page where Rio de Janeiro’s citizens find inspiring stories of people who found solutions for their city’s problems, exchange ideas about the the challenges Rio faces and take part in events with positive impact. This project was created by Barbara Marcolini at the Tow-Knight Center for Entrepreneurial Journalism as part of her Master’s in Entrepreneurial Journalism at CUNY J-School.

Link: http://do-rio.com/

Startup Elsewhere, Michaela Ross

Capstones

Immigrants have made outsized contributions to American innovation and entrepreneurship, but the headwinds they face in the U.S. are now driving them to return to their native countries to startup their tech companies.

U.S. immigrants make up only 13% of the country’s overall population, but they have filed over a quarter of the country’s global patent applications, won a third of America’s Nobel prizes in the sciences in the last hundred years and make up over half of all computer science Ph.D. students in U.S. universities. Immigrants also build businesses at twice the rate of native-born Americans, and over the …