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Full-Text Articles in Business
Rebranding Lauren Hope Photography, Lauren H. Toomey
Rebranding Lauren Hope Photography, Lauren H. Toomey
Graphic Communication
Lauren Toomey has been building her business, Lauren Hope Photography, for the past six years. During this time, she has developed a website as well as a social media presence, but has yet to establish a clear brand identity. This project served as motivation for Lauren to define her brand identity, which allowed her to create branding guidelines that could then be implemented across print and digital media.
Product Photography For Agricultural Products, Madison Ann Somerday
Product Photography For Agricultural Products, Madison Ann Somerday
Agricultural Education and Communication
The E-commerce space is growing and E-commerce is dependent upon product photography. The product photograph is one of the most important elements of an online visual marketing strategy. When selling online, the only sense a customer can use to judge the product is sight. The picture is what your customers will utilize to decide whether they want to purchase the product or not. In the 2017 Bazaarvoice’s Shopper Experience Index, product photos are shown to be able to create a 111% conversion boost and a 180% revenue boost per visitor for top retailers and brands. The picture of a product …