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Full-Text Articles in Business
The Impact Of Microfinance On Gender Equality In India, Alexis Matton
The Impact Of Microfinance On Gender Equality In India, Alexis Matton
Honors Program Theses
This paper explores the impacts of microfinance on gender equality in India by examining its effects through the framework of the United Nations Sustainable Development Goals. It begins with an overview of the history of microfinance globally and is followed by an in-depth explanation of the current microfinance landscape in India. This paper then uses a case study approach to collect qualitative data that contributes to this discussion on microfinance and gender equality. By studying the stories of four women and their experiences using the services provided by microfinance institutions, the paper illustrates how microfinance contributes to the advancement of …
Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry
Youtube Money: The Impact Of Brand Management On Online Video Companies, Samantha Perry
Honors Program Theses
Many YouTube channels today operate not only as miniature media outlets, but as fully functional media companies operating independently through advertising revenue. The top creators of content on YouTube bring in millions of dollars of revenue each year. This thesis seeks to answer the question of how content creators can harness the power of brand management strategy in order to maximize revenue and grow their audiences over time. I overview current trends among content creators industry-wide, and then focus on a group of channels to analyze their brand management habits on- and off-line. I then examine data from brands’ videos …
Influential Factors In Encouraging Or Dissuading Orlando Businesses To Seek Leed Certification, Katrina M. Zdanowicz
Influential Factors In Encouraging Or Dissuading Orlando Businesses To Seek Leed Certification, Katrina M. Zdanowicz
Honors Program Theses
Orlando, Florida, is home to 85 building projects that have received a Leadership in Energy and Environmental Design (LEED) certification and 74 projects that are in the process of seeking certification. Over 90 percent of these 159 buildings have been or are being rated by LEED commercial standards. This paper argues that while LEED has played a valuable role in encouraging environmentally sustainable design in the Orlando commercial sector and will continue to be a significant presence in sustainability discussions, local government legislation can assist the end-goals of LEED by promoting more localized initiatives. The benefits of LEED certification include …