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Full-Text Articles in Business

Market Your Mindful Eating Business Online, Chelsea Denlinger Nov 2019

Market Your Mindful Eating Business Online, Chelsea Denlinger

Masters Theses/Capstone Projects

This advanced clinical practicum for a Masters in Allied Health was overseen by Dr. Susan Albers, "The Mindful Eating Doctor" The project focuses on the creation of materials and promotional pieces for a program the author created called, Acing College Health (ACH).


Straight From The Horse's Mouth: An Examination Of Social Media Usage And Advertising Methodologies In The Sale Of Sporthorses, Michael Willham Apr 2017

Straight From The Horse's Mouth: An Examination Of Social Media Usage And Advertising Methodologies In The Sale Of Sporthorses, Michael Willham

Undergraduate Distinction Papers

This study discovered general market conditions as well as buyer and seller behavior in the sporthorse market for the disciplines of Dressage, Show Jumping, and Eventing. The efficient sale of sporthorses in these disciplines is equally as important of a consideration as the marketing and advertising decisions for any other product such as automobiles or electronics. Equids differ from regular products in that they typically have markedly higher inventory costs associated with the maintenance of holding onto a live animal. Therefore, it is arguably more imperative for businesses to determine the quickest and most efficient means to sell them. This …