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Full-Text Articles in Business

Strategies For Success: How A Small Business Competes In The Motorhome Industry In Ireland., Niamh Lenihan, Catherine Kavanagh Jan 2018

Strategies For Success: How A Small Business Competes In The Motorhome Industry In Ireland., Niamh Lenihan, Catherine Kavanagh

Irish Business Journal

The motorhome industry in the Irish economy has grown and transformed over the last 20 years with a rise in the number of motorhome companies and campsites around Ireland. This is a small competitive industry that has faced numerous economic challenges, in particular since the economic downturn in 2008. The failure of many firms’ strategy can arise from the firm’s inability to gain a competitive advantage (Porter, 2008). This study provides an analysis of how a small Irish motorhome company can achieve a competitive advantage to increase its business profitability, growth and performance. The motorhome industry in Ireland has received …


Where Will Technology Lead Us?, Jerry Kennelly Jan 2018

Where Will Technology Lead Us?, Jerry Kennelly

Irish Business Journal

Artificial intelligence is a misnomer in my opinion. You get out what you put in. AI seeks to simulate intelligent human behaviour in software and computers. If you consider AI software like a big database and learns along the way. It is programmed by clever humans who create algorithms which use all of the data available and process it to give a calculated result. For example, my IPhone will tell me that it’s going to take me ten minutes to drive home when I walk onto the street from my office in Killorglin. It doesn’t know I’m going home, but …


The Impact Of Entrepreneurship Education On Graduate Employability: A Cross Country Comparison, Rebecca Victoria Robinson Jan 2018

The Impact Of Entrepreneurship Education On Graduate Employability: A Cross Country Comparison, Rebecca Victoria Robinson

Masters

This thesis identifies and addresses a major gap in Entrepreneurship Education (EE) research. Specifically, it focuses on the entrepreneurial skills and attitudes embedded in employability skills. It tests the widely accepted assertion that employers desire more well-rounded graduates who possess entrepreneurial skills. Pittaway and Cope (2007) highlight an absence of evidence in the literature establishing a link between EE and employability skills.

It is the intersection of EE and graduate employability that provides the context for this study. This study examines the knowledge, skills and attitudes resulting from education and, in particular, from EE and ascertains the extent to which …