Business Commons^™

Brand Awareness, Purchase Intention And Price Premium Of International Airlines Operating Between Australia And The United Kingdom, Yi Gao, Nigel Wai Keong Choy

International Journal of Aviation, Aeronautics, and Aerospace

Brand equity has a profound impact on the pricing and sales of consumer products and services. Inspired by existing literature on customer-based brand equity in various domains, this study examines brand awareness (a dimension of brand equity), purchase intention and price premium of international airlines operating on a specific aviation market, Australia - the United Kingdom. Through surveying a sample of 259 participants in the metropolitan Melbourne area, the study captures a snapshot of brand recognition and brand preference of international airlines among local travelers. Statistically significant association is found between brand awareness and purchase intention, and between brand awareness …

Ua66/2 Ogden College Of Science & Engineering Architectural & Manufacturing Sciences, Wku Archives

WKU Archives Collection Inventories

Records created by the Architectural & Manufacturing Sciences.

Files are arranged in the following subseries:

1. Administration
2. Publications
3. Centers & Institutes

Disrupting Complex Systems With Emerging Technologies: A Study On United States Airport Operations, Emily J. Grone

Honors Theses and Capstones

The number of United States domestic commercial flight passengers are growing every year, which means the number of people checking-in, dropping off their bags, and going through TSA within airports is equally growing. With the increasing number of passengers and aging airports, there are several areas of pain points within airports where passengers hit a bottleneck due to the current systems that airports have in place. There are three main areas that we are going to reference. First the check-in process, where customers have to get their tickets, input identification information, and check-in for their flight. Second, baggage-drop off, where …

Assignment Of E-Commerce Orders To Fulfillment Warehouses, Ahmad Basem Zamka

Theses

For large e-commerce companies such as Amazon, when an order comes, this order might be available at more than one fulfillment centers. Therefore, the question of which fulfillment center this order should be fulfilled from would arise.

In a typical situation, customer demand is fulfilled from the closest fulfillment center. However, this approach does not always provide the optimal solution since there are so many factors that could be involved in making such a decision. These factors might include inventory balance, product correlations, and future demand.

Our decision model focuses on putting future orders in consideration while assigning orders to …

Natural Resources Governance Employing Blockchain-Based Decision-Making, Farinaz Sabz Ali Pour, Adrian Gheorghe

Engineering Management & Systems Engineering Faculty Publications

Natural resources are essential structures of socio-economic systems which shape the well-being of humanity, environment, and the economy. Human actions have become the critical responsibility for environmental changes and pressuring many planetary boundaries. Having a systematic approach can provide a governance platform including the inherent characteristics of the resource, the historically established form of use, and transaction costs. A natural resource governance framework is developed by applying Blockchain technology as the primary goal of this study to regulate and manage the extraction and trades. Blockchain technology provides a distributed concurrency monitoring system for sustainable resource management. Persistent and pervasive cooperation …

The Effect Of Behavioral Traits And Background On Engineering Students’ Decision-Making Process Compared To Business Students, Joe Scott

Williams Honors College, Honors Research Projects

This paper looks to narrow down the reasons that students undertake new credentials, specifically in sales fields. With a focus on character traits and upbringing, the goal is to ensure that there is a better understanding of the reasons that people undertake these credentials. The different benefits of credentials will be analyzed to determine the most influential reason that people would be willing to move forward. The combination of these factors will be used to provide recommendations of the best way to reach and influence the decision of the engineering students.

Mapse Modelo De Administración De Proyectos En Una Empresa Del Sector Eléctrico, Juan José Bernal Segura

Maestría en Ingeniería

Este trabajo propone la adaptación de los modelos propuestos por el PMBOK® Guide cuarta edición y la norma ISO 10006 tomando los elementos básicos que aplican a las empresas del sector eléctrico, dada la necesidad de tener un referente para abordar proyectos en este sector desde el punto de vista de la gerencia de proyectos, tomando como referencia una compañía que desarrolla proyectos para el sector público y privado en el territorio nacional de Colombia, bajo la modalidad de licitación o contratación directa. Esto implica que los usuarios finales son millas de colombianos que hacen uso del servicio eléctrico para …

Planning For Change In The Electric Power Industry: A Primer For Transactive Energy Scenario Development, Joshua Binus

Engineering and Technology Management Faculty Publications and Presentations

The electric power industry and its associated infrastructures (a.k.a. "the grid") are evolving from centrally planned, organized, and operated networks of players, technologies, and resources to systems of systems that are increasingly digitized and distributed in their operation and innovative capacity. Subsequently, strategic planners and technology managers associated with the electric power industry are faced with a range of scenarios to evaluate, including one that considers the emergence of commercialized transactive energy systems in the coming ten-year time horizon. The crafting of a transactive energy scenario can help inform technology innovation and management efforts that benefit consumers, electricity providers, and …

Procure-To-Pay Software In The Digital Age: An Exploration And Analysis Of Efficiency Gains And Cybersecurity Risks In Modern Procurement Systems, Drew Lane

MPA/MPP/MPFM Capstone Projects

Procure-to-Pay (P2P) softwares are an integral part of the payment and procurement processing functions at large-scale governmental institutions. These softwares house all of the financial functions related to procurement, accounts payable, and often human resources, helping to facilitate and automate the process from initiation of a payment or purchase, to the actual disbursal of funds. Often, these softwares contain budgeting and financial reporting tools as part of the offering. As such an integral part of the financial process, these softwares obviously come at an immense cost from a set of reputable vendors. In the case of government, these vendors mainly …

Call For Abstracts - Resrb 2019, July 8-9, Wrocław, Poland, Wojciech M. Budzianowski

Wojciech Budzianowski

No abstract provided.

Impact Of Leadership Styles On Information Technology (It) In India, Purvi H. Krishnan, Nirvik Singh, Salil Sharma, Ruchir Parekh

International Scientific Journals