Business Commons^™

Understanding The Influences Of Hedonic Personality Towards Advertising Avoidance On Social Media, Diera Desmonda, So Yohanes Jimmy, Mohammad Annas

The South East Asian Journal of Management

Research Aims: This study aims to investigate and explore how the hedonic personality that exists in each individual can influence avoidance behaviour towards advertisements on social media platforms.

Design/Methodology/Approach: A quantitative approach with a purposive sampling technique was employed to collect data from 198 respondents who have shopped or at least searched for products on social media. The data were then analysed using the Structural Equation Modelling (SEM) technique.

Research Findings: The results showed that hedonic personality affected advertising avoidance behaviour. Through multigroup analysis, this research found differences in how men and women respond to an advertisement. On the other …

Supporting Text And Data Analysis Across Campus From The Academic Library, Amy Kirchhoff, Hejin Shin Phd

Digital Initiatives Symposium

The ability to comprehend and communicate with text-based data is essential to future success in academics and employment, as evidenced in a recent survey from Bloomberg Research Services which shows that nearly 97% of survey respondents now use data analytics in their companies and 58% consider data and text mining a business analytics tool (https://www.sas.com/content/dam/SAS/bp_de/doc/studie/ba-st-the-current-state-of-business-analytics-2317022.pdf). This has fueled a substantial growth in text analysis research (involving the use of technology to analyze un- and semi-structured text data for valuable insights, trends, and patterns) across disciplines and a corresponding demand on academic libraries to support text analysis pedagogy and text analysis …

College Of Charleston (Cofc) Experiential Learning Program In Ghana, Spring 2024, Matthew J. Zittritsch

Capstone Collection

This study evaluates the impact and outcomes of an experiential learning program in Ghana for students with a declared business major or minor at the College of Charleston. The research focuses on the personal, academic, and professional growth experienced by program participants, as well as their immersion in Ghanaian culture and entrepreneurial experiences. The study utilizes the ADDIE model, encompassing the stages of Analyze, Design, Develop, Implement, and Evaluate, to assess the program's effectiveness. The qualitative data collected provides a holistic overview of the participants' experiences and perceptions, allowing for the identification of areas of success and improvement. The findings …

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Library Presentations, Posters, and Audiovisual Materials

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

Investigation Of The Regional Innovation System In Rural Region Of New Jersey: A Qualitative Single Case Study, Ketan N. Gandhi

Theses and Dissertations

This single-case study investigated how a partnership between a rural community college in New Jersey and a manufacturer of emerging optics equipment reflected the “regional networked innovation system,” a type of regional innovation system (Asheim & Isaksen, 2002, p.83). The regional innovation system explains a region's development and competitiveness based on a set of actors within a region, developing specific forms of capital derived from social relations, norms, values, and interactions with the community (Doloreux & Parto, 2005).

Young Adults Entering The Economy, Connor Whelan, Gabriel Bell, Christian Brantley, Javarius Seabrooks

ENGL 1102 Showcase

This anthology is written with the hopes of educating the public about the current state of the economy and how Generation Z is entering it. This paper goes over the basics of their financial behavior, the negative affects of education monopolies, financial schemes, and new technology that Gen Z has brought to the table.

Leadership Experiences Of Athletics Directors In Faith-Based Small College Departments: A Phenomenological Study, Michael Teague

Doctoral Dissertations and Projects

The purpose of this phenomenological study was to understand the leadership experiences of intercollegiate athletics directors at faith-based, small colleges and universities throughout the United States. The theory guiding this study was Hersey and Blanchard’s situational leadership theory, as it explores how leaders can most effectively lead and engage their employees given unique circumstances and how those types of leaders are found within the faith-based, small college and university intercollegiate athletics departments. The central research question in this study is: How do athletics directors describe their leadership experiences in a faith-based, small college intercollegiate athletics setting? The phenomenological research using …

2024-04-26 Registration Advisory Committee Revisal, Morehead State University. Staff Congress.

Staff Congress Records

Revisal of the the Registration Advisory Committee submitted to the Staff Congress on April 26, 2024.

Scholars Day 2024 Program Of Events, Carl Goodson Honors Program

Scholars Day

This is the program of events for the 2023 Scholars Day Conference, where undergraduates across disciplines present their scholarly and creative works.

Effectiveness Of The Law School Admission Test, Sydney Snyder

Honors Projects

Examining the influence and effect of the LSAT on graduation and bar passage rates.

2024-04-18 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate meeting minutes from April 18, 2024.

2024-04-18 General Education Council Mission Revised, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposed revisal of the General Education Council mission submitted to the Faculty Senate on April 18, 2024.

2024-04-18 Registration Advisory Committee Mission Revised, Morehead State University. Faculty Senate.

Faculty Senate Records

A proposed revisal to the Registration Advisory Committee mission submitted to the Faculty Senate on April 18, 2024.

"There Is Power In Being Out": A Three Article Approach Celebrating The Experiences Of Queer University Leaders, Andrew R. E. Lorenzana

Dissertations

Institutions of higher education were historically built to serve a wealthy, White, straight male student population and the leaders of these institutions still largely reflect these demographics. This project specifically aims to celebrate and amplify the life and career of university administrators who identify within the LGBTQ community. Mainly through the use of a portraiture methodology, this three-article study attempts to examine the ways in which LGBTQ identity and career influence one another.

Worldmaking and narrative will be used as a theoretical frame to help analyze the ways in which the telling of a queer individual’s story makes the world …

Reviewing The Use Of Primary Sources In The Undergraduate Business Classroom, Annette Bochenek

Libraries Faculty and Staff Scholarship and Research

This literature review explores the use of digitized primary sources as a means of enhancing affective responses to the research process through proposed business librarian-led activities in the undergraduate business classroom. The literature review discusses the implementation of primary sources in the undergraduate business classroom through suggested classroom activities founded upon the ACRL RBMS-SAA Guidelines for Primary Source Literacy, intending to inspire the use of primary sources in other areas of study. Readers will learn how to connect course material to Archival Intelligence Theory; produce a lineup of primary sources meaningful to business students; explore the impact of affect and …

Volume 10 Full Text, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Stream Gauging: Investigating The Flow Rate And Residence Time In Laguna Bacalar, Mexico, Elizabeth J. Kowalczyk

Butler Journal of Undergraduate Research

Stream gauging is a standard tool used to measure the flow rate of various bodies of water. Knowing the flow rate of a body of water allows for the residence time of a body of water to be calculated. Currently, there is very little information regarding the flow rate and residence times of Laguna Bacalar. This system has been observed hydrologically consistently only in the past 6 years. In this study, 13 stream-gauging locations of interest were identified and gauged for their respective flow rates using the midsection method. Once the flow rates were acquired, maps depicting the Laguna Bacalar …

Table Of Contents And Front Matter, Bjur Staff

Butler Journal of Undergraduate Research

No abstract provided.

Factors Influencing The Perceptions Of Human-Computer Interaction Curriculum Developers In Higher Education Institutions During Curriculum Design And Delivery, Cynthia Augustine, Salah Kabanda

The African Journal of Information Systems

Computer science (CS) and information systems students seeking to work as software developers upon graduating are often required to create software that has a sound user experience (UX) and meets the needs of its users. This includes addressing unique user, context, and infrastructural requirements. This study sought to identify the factors that influence the perceptions of human-computer interaction (HCI) curriculum developers in higher education institutions (HEIs) in developing economies of Africa when it comes to curriculum design and delivery. A qualitative enquiry was conducted and consisted of fourteen interviews with HCI curriculum developers and UX practitioners in four African countries. …

2024-04-16 Review Of Pg-55 Update Draft, Morehead State University. Faculty Senate.

Faculty Senate Records

A draft of the Review of PG-55 Update submitted to the Faculty Senate on April 16, 2024.

2024-04-16 Pg-55 Update - Faculty Feedback, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty feedback on PG-55 Update submitted to the Faculty Senate on April 16, 2024.

Perception Of Emotional Intelligence And Self Efficacy For School Business Officials At K-12 Districts, Agha Mirza

Dissertations

Purpose: The purpose of this quantitative, correlational study was to investigate the relationship between emotional intelligence and self-efficacy in Chief Business Officials (CBOs) working in School Districts in the state of California.

Methodology: The primary objective of this study was to examine the relationship between emotional intelligence and self-efficacy characteristics, employing a quantitative, correlational research design. The study involved a non-experimental approach to establish correlations between the identified variables and an explanatory design to elucidate the relationship between variables. Correlational research has been established as the most effective approach for examining correlations between phenomena and distinct population samples, which made …

Teaching Digital And Social Media Marketing Through Community Engagement: An Online Asynchronous Class Longitudinal Case Study, Joie Hain, Anita Whiting

Atlantic Marketing Journal

Abstract - While marketing educators have identified the need for community engagement projects within the marketing curriculum, there is little research on implementing a community engagement project in marketing, especially in digital marketing. Therefore, this longitudinal case study aims to demonstrate how a community engagement project was implemented into digital and social media marketing classes at one university. This case study discusses (1) how the community engagement project was developed, (2) the work conducted, and (3) the results provided to the client. This case study also provides feedback from both students and the client. Overall, students were pleased with the …

2024-04-15 Faculty Senate Constitution Revised, Morehead State University. Faculty Senate.

Faculty Senate Records

A revised proposal for the Faculty Senate Constitution submitted to the Faculty Senate on April 15, 2024.

Hgs-3 The Influence Of A Tandem Cycling Program In The Community On Physical And Functional Health, Therapeutic Bonds, And Quality Of Life For Individuals And Care Partners Coping With Parkinson’S Disease, Leila Djerdjour, Jennifer L. Trilk

SC Upstate Research Symposium

Purpose Statement: Several studies have shown that aerobic exercise can have a positive impact on alleviating symptoms experienced by individuals with Parkinson's disease (PD). Despite this evidence, the potential benefits of exercise for both PD patients and their care partners (PD dyad) remain unexplored. This research project investigates the effectiveness, therapeutic collaborations, and physical outcomes of a virtual reality (VR) tandem cycling program specifically designed for PD dyads.

Methods: Following approval from the Prisma Health Institutional Review Board, individuals with PD were identified and screened by clinical neurologists. The pre-testing measures for PD dyads (N=9) included emotional and cognitive status …

Sport Management Experiential Learning: Faculty Perceptions Of Opportunities, Benefits, And Support, Janet M. Howes Phd, Cheryl R. Rode Phd

The COSMA Journal

Experiential learning is an important aspect in any learning program, but in sport management programs, it might be considered essential to the learning process and post-graduation career success. There are several types of experiential learning which include in-classroom activities, internships, practicums, cooperatives, and service learning. In many instances, more than one type of experiential learning is being used to enrich the student’s experience and prepare them for post-graduate careers. The purpose of this study is to understand the experiential learning opportunities available in collegiate sport management programs in the United States. This study utilizes interviews and open-ended questionnaire responses to …

Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler

International Journal for Business Education

This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.

Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …

2024-04-12 Compensation Guidelines, Morehead State University. Staff Congress.

Staff Congress Records

A message from the University's administration on new compensation guidelines submitted to the Staff Congress on April 12, 2024.

Upstarts T3: An Asynchronous And Cohort-Based Entrepreneurship Train-The-Trainer Program, Surin Kim, Maria Rosario T. De Guzman, Kieu-Anh Do, Irene Padasas, Claire Nicholas, Olivia Kennedy, Anna Erdmann, Andy Larson

The Journal of Extension

UpStarts is a reverse-mentoring youth program designed to foster an entrepreneurial mindset among participants and a sense of connection between youth and adults. Effective facilitators are critical to the success of the program. This paper describes an asynchronous, cohort-based virtual train-the-trainer (T3) program for potential UpStarts facilitators that was developed to navigate the challenges posed by the COVID pandemic. Participants of the initial UpStarts T3 program reported positive feedback for the training and a high sense of efficacy in implementing UpStarts in their communities. The current T3 model is emerging as a promising means of preparing facilitators to implement UpStarts …