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Full-Text Articles in Business
M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene
M'Mmm, Branding: Marketing, Music, And Merchandise, Miaojian Zheng, Paul Z. Armstrong, Hannah Neeley, Emily Keene
Collin College Undergraduate Interdisciplinary Student Research Conference
Panel Chair: Lisa Roy-Davis
Papers Presented:
"Personality or “Impersonality”? A Case Study of a Niche Luxury Brand’s Online Emotional Branding Strategies" by Maiojian Zheng
"Confront the Ethical Issue: The Luxury Industry's Lack of Transparency An Ethical Ad Campaign of Maison Marton Margiela" by Maiojian Zheng
"The Future of the Fashion Industry" by Paul Z. Armstrong
"Beauty Standards: An Historical Exploration" by Hannah Neeley
"The 1950s: American Fashion at Midcentury" by Emily Keene
The Effectiveness Of A Customer Loyalty Program Within A Small College Retail Store, Nikos S. Kellepouris
The Effectiveness Of A Customer Loyalty Program Within A Small College Retail Store, Nikos S. Kellepouris
Scholar Week 2016 - present
Ethical Leadership Colloquium
Members of the Ed.D. Class of 2016-17, Cohort XII