Business Commons^™

Unexpected Connections: Full Issue Of Volume 1, Issue 3, Marianna E. Richardson

Marriott Student Review

Unexpected Connections is the Fall 2017 Issue of Marriott Student Review.

What Bitcoin Is, And How It Can Change Commerce, Jeffrey Bukhari

Capstones

The use of the digital currency Bitcoin has spiked dramatically over the last several years. Spurred by interest from investors and those excited about its commercial and banking potential, the value of the cryptocurrency has seen its value greatly increase since its beginning in 2009.

This project explains the underlying technology behind Bitcoin, how Bitcoin is and will change commerce, and what potential lies ahead for the digital currency.

Membangun Bisnis Online Via Internet.Pdf, Dwi Wahyudi

Dwi Wahyudi

Piracy, Policy, And Pandora: Outdated Copyright In A Digital World, Stephanie Caress

Student Scholar Symposium Abstracts and Posters

This project examines how current copyright laws and digital distribution practices in music can be improved for both the creator and the consumer. The laws that govern our digital atmosphere, and thus a large portion of music distribution, are outdated and cause a wide variety of problems for both artists and fans. To create a comprehensive picture and establish the scope of this problem, I start by outlining the process a song goes through from when it is written to when it is in the hands, or rather ears, of listeners. From there, copyright laws are entwined with this process. …

What Happens Online Stays Online? Segment-Specific Online And Offline Effects Of Banner Advertisements, Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Research Collection Lee Kong Chian School Of Business

Many firms allocate increasing parts of their advertising budgets to banner advertising. Yet, for firms that predominantly sell offline, existing research provides little guidance on online advertising decisions. In this study, the authors analyze the impact of banner advertising on consumers' online and offline behavior across multiple distinct campaigns for one focal firm, which predominantly sells through the offline channel. Results suggest that banner and TV advertising increase website visit incidence for consumers who had not visited the focal firm's website in the previous four weeks (non-recent online consumers). For these consumers, banner and TV advertisements indirectly increase offline sales …

Developing A Digital Contents Valuing Model: How Users Appreciate Their Values, Changsu Kim, Jongheon Kim

Journal of International Technology and Information Management

The principal objective of this paper was to propose and verify a digital content valuing model, which is expected to perform a significant role in future research, and provide novel and practical implications. For the efficacy of a model for the evaluation of digital content value, this study reviewed digital content value and categorized it into intrinsic, interaction, and business value. Based on the research model, we attempted to identify and assess the effects of intrinsic digital content value on digital content interaction value, and to characterize the relationship between digital content interaction value and digital content business value. Consequently, …

Data Protection In Nigeria: Addressing The Multifarious Challenges Of A Deficient Legal System, Roland Akindele

Journal of International Technology and Information Management

This paper provides an overview of the current state of privacy and data protection policies and regulations in Nigeria. The paper contends that the extant legal regime in Nigeria is patently inadequate to effectively protect individuals against abuse resulting from the processing of their personal data. The view is based on the critical analysis of the current legal regime in Nigeria vis-à-vis the review of some vital data privacy issues. The paper makes some recommendations for the reform of the law.

Table Of Contents Jitim Vol 26 Issue 4, 2017

Journal of International Technology and Information Management

Table of Contents

Blockchain Technology: An Analysis Of Potential Applications And Uses, Jeffrey Kogon

Honors College Theses

This paper will focus on explaining what blockchain technology is, the fundamentals of how it works, and applications of it. By utilizing sophisticated cryptography, a distributed network, a specified order of events the technology is able to create a ledger that cannot be altered due to its existence on many computers that able to detect if the data has been changed or tampered with. To help illustrate the uses of blockchain technology the technical explanation is complemented with real and hypothetical ways that the technology it being used. The use of blockchain technology originated with financial application and has expanded …

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …

Understanding The Determinants Affecting The Continuance Intention To Use Cloud Computing, Shailja Tripathi Dr.

Journal of International Technology and Information Management

Cloud computing has been progressively implemented in the organizations. The purpose of the paper is to understand the fundamental factors influencing the senior manager’s continuance intention to use cloud computing in organizations. A conceptual framework was developed by using the Technology Acceptance Model (TAM) as a base theoretical model. A questionnaire was used to collect the data from several companies in IT, manufacturing, finance, pharmaceutical and retail sectors in India. The data analysis was done using structural equation modeling technique. Perceived usefulness and perceived ubiquity are identified as important factors that affect continuance intention to use cloud computing. In addition, …

Table Of Contents Jitim Vol 26 Issue 3, 2017

Journal of International Technology and Information Management

Table of Contents

Smart Contracts: Terminology, Technical Limitations And Real World Complexity, Eliza Mik

Research Collection Yong Pung How School Of Law

If one is to believe the popular press and many “technical writings,” blockchains create not only a perfect transactional environment but also obviate the need for banks, lawyers and courts. The latter will soon be replaced by smart contracts: unbiased and infallible computer programs that form, perform and enforce agreements. Predictions of future revolutions must, however, be distinguished from the harsh reality of the commercial marketplace and the technical limitations of blockchains. The fact that a technological solution is innovative and elegant need not imply that it is commercially useful or legally viable. Apart from attempting a terminological “clean-up” surrounding …

Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson

Books / Book chapters

Although the potential of virtual reality (VR) as a technology in tourism has been recognised for more than twenty years, (Horan, 1996; Williams and Hobson, 1995), we have witnessed a renewed interest in both academic and business circles recently (Jung, tom Dieck, Lee, & Chung, 2016). From a marketing perspective, VR offers the potential to build a sensory experience of a tourism destination or attraction, and can be used in sales contexts to complement, or indeed, supplant traditional promotional tools such as brochures. The immersive nature of the experience offers a deeper and more emotional assessment of the tourist offering …

Combining Machine-Based And Econometrics Methods For Policy Analytics Insights, Robert J. Kauffman, Kwansoo Kim, Sang-Yong Tom Lee, Ai Phuong Hoang, Jing Ren

Research Collection School Of Computing and Information Systems

Computational Social Science (CSS) has become a mainstream approach in the empirical study of policy analytics issues in various domains of e-commerce research. This article is intended to represent recent advances that have been made for the discovery of new policy-related insights in business, consumer, and social settings. The approach discussed is fusion analytics, which combines machine-based methods from Computer Science (CS) and explanatory empiricism involving advanced Econometrics and Statistics. It explores several efforts to conduct research inquiry in different functional areas of Electronic Commerce and Information Systems (IS), with applications that represent different functional areas of business, as well …

An Effective Way To Push Shipping E-Commerce - Maritime Consolidation, Lizhou Wang

World Maritime University Dissertations

No abstract provided.

Regulatory Overview Of Virtual Currency, Nicholas Godlove

Oklahoma Journal of Law and Technology

No abstract provided.

The Tax Treatment Of Tokens: What Does It Betoken?, David J. Shakow

All Faculty Scholarship

Digital tokens have been used to raise substantial amounts of money. But little attention has been paid to the tax consequences surrounding their issuance and sale. There are significant potential tax liabilities lurking in the use of digital tokens. But, because of the anonymity inherent in the blockchain structures used for the issuance of tokens and payments for them, there is a significant question as to whether those tax liabilities will ever be collected.

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

How To Enable Future Faster Payments? An Evaluation Of A Hybrid Payments Settlement Mechanism, Zhiling Guo, Yuanzhi Huang

Research Collection School Of Computing and Information Systems

In the era of Fintech innovation and e-commerce, faster settlement of massive retail transactions is crucial for business growth and financial system stability. However, speeding up payments settlement can create periodic liquidity shortfalls to banks which would incur high cost of funds in the settlement process. We propose a new hybrid settlement mechanism design that integrates features of real-time gross settlement, deferred net settlement, and central queue management structure. The hybrid mechanism is managed by an intermediary and is particularly suitable to settle large volume of small-value retail payments. We evaluate the mechanism using computer experiments and simulation. We find …

Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala

Atlantic Marketing Journal

In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …

Transitioning Business-To-Business Marketing Communications To Social Media, Terri S. Gibson

Master of Arts in Media and Communication Plan II Graduate Projects

There has been a movement toward digital media marketing channels away from the traditional media marketing channels in the realm of business-to-business (B2B) marketing. This transformation is more than mere semantics. It reflects the recent integration of digital strategies including blogging, social media, and email marketing by B2B marketers. A greater commitment to driving return on investment (ROI) and tracking movement through a website is seen in these strategies. In the rapidly changing digital landscape of B2B marketing, there is a focused emphasis on analytics, which reveals a sharp contrast between traditional media channels and social networking. With traditional media, …

Using Insider Action Research In The Study Of Digital Entrepreneurial Processes: A Pragmatic Design Choice?, Kisito Futonge

Conference papers

This paper proposes that insider action research (IAR), with its iterative and emergent form of inquiry, presents a pragmatic design choice for understanding the nature of uncertainty surrounding the digital entrepreneurial process. Since entrepreneurship in the digital context is a highly dynamic and fluid process, IAR appears well-suited for use in researching it. Yet, the paucity of application in entrepreneurship research in general, and less so in the emerging digital space, is rather puzzling. Thus, using a ‘live’ case study in the e-learning domain, this paper contributes by shining light on how this design choice might be set up and …

E-Business - Making The Move From Traditional To Next Generation Marketing Strategies: An Exploratory Study Of Irish Organisations, Ethel Claffey

The ITB Journal

In an era in which Irish firms face an increasingly competitive environment, it is essential that they explore the e-business option. Experience worldwide shows that this is now one of the most effective ways to increase sales, productivity and profits, if incorporated effectively into the strategic planning process. While much has been written about the potential impact of the Internet on marketing strategies, very little of the debate has been focused on Irish conditions and practice and on how Irish companies are adapting to the e-business environment. This paper reviews the diffusion of Internet access and use, with a view …

Online Advertising, Retail Platform Openness, And Long Tail Sellers, Jianqing Chen, Zhiling Guo

Research Collection School Of Computing and Information Systems

It becomes increasingly popular that some large online retailers such as Amazon open their platforms to allow third-party retail competitors to sell on their own platforms. We develop an analytical model to examine this retailer market place model and its business impact. We assume that a leading retailer has both valuation advantage that may come from its reputation and information advantage that may come from its brand awarenewss. We find that the availability of relatively low-cost advertising through social media or search engine can effectively reduce the leading retailer's information advantage, and thus be an important driving force for its …

On Self-Selection Biases In Online Product Reviews, Nan Hu, Paul A. Pavlou, Jie Zhang

Research Collection School Of Computing and Information Systems

Online product reviews help consumers infer product quality, and the mean (average) rating is often used as a proxy for product quality. However, two self-selection biases, acquisition bias (mostly consumers with a favorable predisposition acquire a product and hence write a product review) and underreporting bias (consumers with extreme, either positive or negative, ratings are more likely to write reviews than consumers with moderate product ratings), render the mean rating a biased estimator of product quality, and they result in the well-known J-shaped (positively skewed, asymmetric, bimodal) distribution of online product reviews. To better understand the nature and consequences of …

Comparative Analysis Of Big Data Analytics Software In Assessing Sample Data, Soly Mathew Biju, Alex Mathew

Journal of International Technology and Information Management

Over the last few years, big data has emerged as an important topic of discussion in most firms owing to its ability of creation, storage and processing of content at a reasonable price. Big data consists of advanced tools and techniques to process large volumes of data in organisations. Investment in big data analytics has almost become a necessity in large-sized firms, particularly multinational companies, for its unique benefits, particularly in prediction and identification of various trends. Some of the most popular big data analytics software used today are MapReduce, Hive, Tableau and Hive, while the framework Hadoop enables easy …

Table Of Contents Jitim Vol 26 Issue 2, 2017

Journal of International Technology and Information Management

Table of Contents JITIM vol 26 issue 2, 2017

Competing With Free: An Analysis Of The Effects Of Tennessee Promise On Freshman Enrollment In Four-Year Colleges And Universities, Vicki Clark

Doctoral Dissertations and Projects

In 2014, Tennessee’s governor, Bill Haslam, introduced Tennessee Promise - legislation that enabled Tennessee high school and home school graduates to attend two years of tuition-free higher education at qualifying institutions. In the fall of 2015, Tennessee’s four-year colleges and universities experienced a significant decline in freshman enrollment. This quantitative descriptive study uses the theories of human capital, social capital, and marketing service theory to examine the impact of free tuition on the college choice. Four hundred twelve Tennessee Promise students answered survey questions, demonstrating the impact of Tennessee Promise funds on their decision to attend college and on the …

Impact Of Photo Angle On Food Perceptions And Evaluation, Austin B. Jacobs

Undergraduate Honors Theses

Food photography is an increasingly popular phenomenon, especially on social media. There are over 215 million photos on Instagram with the hashtag “food.” There is a growing trend to showcase the food on social media, as both health and “food art” has become part of popular culture. The purpose of this project is to explore how the photo angle utilized in the image influences a number of consumer outcomes, including evaluations of the food itself, the company, and desire to interact with the image. Specifically, pictures of food commonly employ either a three-quarter downward looking angle (as if you were …