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Articles 1 - 30 of 49
Full-Text Articles in Business
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry
Honors Theses
When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.
Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …
Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius
Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius
Proceedings of the New York State Communication Association
Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.
In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …
The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard
The Houston Astros' Cheating Scandal: A Case Study On Crisis Communication In Sports, Wendy Edouard
Honors Program Theses and Projects
In January 2020, the Houston Astros organization was accused of cheating during the 2017 and 2018 baseball seasons. In 2017, the Astros had also won the World Series, thereby offsetting a sports scandal which dominated media coverage for several months. Owner of the Houston Astros, Jim Crane and his players released a statement to the press, a month after the investigation was concluded by the Major League Baseball organization. The investigation concluded that the Astros, in fact, had been stealing pitching signs from opposing teams and using technology to communicate signs to their pitcher. Crane’s response (relying primarily on shift …
A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab
A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab
Honors Theses
By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.
While examining the history of corporate activism, it is clear why and how some corporations become the victims of …
An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson
An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson
Honors Theses
The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.
This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study’s …
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright
Chancellor’s Honors Program Projects
No abstract provided.
Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey
Cultivating Student Philanthropy: Putting The Fun Into Fundraising, Ady Dewey
Strategic Public Relations Projects
Public relations can be seen as merely promotion – whether a product, an organization, a place or even a person. The essence of PR work, however, is about building relationships to help people gain a deeper understanding or connection to a particular subject-object-concept. The 2019 Strategic PR class (COMM 347) partnered with the college’s office of Alumni Relations to explore how PR seamlessly relates to fundraising by cementing connections between donors and a cause and motivating people to give.
For this project, three areas were identified to address: general philanthropy education, the annual Senior Class Gift, and the annual Day …
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder
MPA/MPP/MPFM Capstone Projects
A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …
Come Together: Inclusive Leadership And Public Relations Education, Heather Paige Preston
Come Together: Inclusive Leadership And Public Relations Education, Heather Paige Preston
Antioch University Full-Text Dissertations & Theses
Multiple voices from educational and professional arenas have called for change in the way in which public relations undergraduates are prepared to navigate complex communication challenges in the 21st century. Some scholars have advanced leadership as a way to address this change, identifying the undergraduate public relations curriculum as the ideal place to introduce future practitioners to leadership as a way to better prepare them to initiate and participate in positive social change in complex contexts. However, scholars have neither made in-depth connections with leadership theory and practice, nor provided a framework for designing a curriculum for incorporating leadership into …
Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch
Exploring The Effectiveness Of Social And Digital Media Communications On Organization-Public Relationship Building With Employees, Iris Cumberbatch
Antioch University Full-Text Dissertations & Theses
More than a decade after the emergence of social and digital media, professional communicators increasingly use these channels to interact with a wide array of stakeholders. Simultaneously, public relations (PR) and communications leaders seek to understand whether their efforts to communicate and engage with stakeholders through these channels are effective in establishing and building relationships, as well as to measure “effectiveness” in the new technology-driven communications landscape. With this study, I addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization …
Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith
Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach: In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings: This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the …
Understanding Public Relations In The 'Sharing Economy', Anne Gregory, Gregor Halff
Understanding Public Relations In The 'Sharing Economy', Anne Gregory, Gregor Halff
Research Collection Lee Kong Chian School Of Business
In spite of the macro-economic impact of the so-called ‘sharing economy’ there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the ‘sharing economy’ is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts ‘circuits of commerce’ and ‘viable matches’ from economic sociology and communicative constitution of organizations theory to develop the notions of ‘deliberate disintermediation’ and ‘circuits of communication’ in public relations. The contention is …
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Nostalgic Selling: The Louisville & Nashville Railroad And Its General Public Relations, Michael J. Landry
Atlantic Marketing Journal
This paper represents a case study of how to use historic events/artifacts in public relations and sales. It recounts how the Louisville & Nashville Railroad participated in the United States Civil War centennial celebrations by restoring a locomotive, the General, that was made famous in a daring raid conducted in that war. Using primary and secondary documents mainly from corporate archives including notes, operations manuals, public relations logs, measurements, corporate publications and oral history, the paper outlines the General’s iconic history, the purposes for its 1960s restoration to operation for the Civil War centennial, and the overarching marketing strategy behind …
What Case Studies Can Teach Us In International Public Relations, Gregor Halff
What Case Studies Can Teach Us In International Public Relations, Gregor Halff
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Determinants Of Employee Turnover Intention: Understanding The Roles Of Organizational Justice, Supervisory Justice, Authoritarian Organizational Culture And Organization-Employee Relationship Quality, Soojin Kim, Lisa Tam, Jeong-Nam Kim, Yunna Rhee
Determinants Of Employee Turnover Intention: Understanding The Roles Of Organizational Justice, Supervisory Justice, Authoritarian Organizational Culture And Organization-Employee Relationship Quality, Soojin Kim, Lisa Tam, Jeong-Nam Kim, Yunna Rhee
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to identify associations amongst organizational justice, supervisory justice, authoritarian culture, organization-employeerelationship quality and employee turnover intention. Design/methodology/approach: An online survey (n=300) was conducted in South Korea. Findings: Organizational justice and supervisory justice are positively associated with organization-employee relationship quality, while authoritarian organizational culture is negatively associated with it. In addition, there is a positive association between authoritarian organizational culture and turnover intention. Organizational justice and organization-employee relationship quality are negatively associated with turnover intention. Originality/value: This study contributes to the lack of research on organization-employee relationship quality as a predictor of employee turnover …
Nationalism And International Disputes In China: Implications For Transnational Corporations As Corporate Diplomats, Lisa Tam, Soojin Kim
Nationalism And International Disputes In China: Implications For Transnational Corporations As Corporate Diplomats, Lisa Tam, Soojin Kim
Research Collection Lee Kong Chian School Of Business
For decades, the territorial dispute between China and Japan over the sovereignty of the Senkaku Islands has caused diplomatic deteriorations in Sino-Japanese relations. When there is extensive media coverage on news about the dispute, nationalist sentiments in both two countries would be triggered and could be expressed through detrimental behaviors towards transnational corporations (hereinafter TNCs). While TNCs play a significant political function as corporate diplomats for their home countries, they are subject to the risk of crises when their home countries are involved in political and economic conflicts with the foreign countries in which they have operations. Against this backdrop, …
What Is Public Relations To Society? Toward An Economically Informed Understanding Of Public Relations, Halff, Gregor, Anne Gregory
What Is Public Relations To Society? Toward An Economically Informed Understanding Of Public Relations, Halff, Gregor, Anne Gregory
Research Collection Lee Kong Chian School Of Business
The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using information asymmetry as a framework, the argument is that public relations can be analyzed as a social institution that both helps to mitigate market imperfections and consequently increases the efficiency with which society's resources are allocated as well as the chances for more market participants to derive value out of economic transactions. …
A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich
A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich
Senior Honors Projects
Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.
A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Parody Social Media Accounts: Influence And Impact On Organizations During Crisis, Sarah Wan, Regina Koh, Andrew Ong, Augustine Pang
Research Collection Lee Kong Chian School Of Business
With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody …
Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson
Current Trends In Communication Graduate Degrees: Survey Of Communications, Advertising, Pr, And Imc Graduate Programs, Keith A. Quesenberry, Michael K. Coolsen, Kristen Wilkerson
Business Educator Scholarship
© AEJMC 2015. A survey of 61 master’s degree advertising programs reveals significant trends in program titles, curriculum design, course delivery, and students served. The results provide insight for current and planned master’s degree programs as research predicts a continued increase in demand for master’s education over the next decade. Survey results are compared against overall education trends such as the growth of nontraditional students, increase in online education delivery, and the increase of for profit universities.
Adpr 450/850: Public Relations Theory And Strategy—A Peer Review Of Teaching Project Benchmark Portfolio, Ming Wang
UNL Faculty Course Portfolios
I decided to join the Peer Review of Teaching program to achieve the following three objectives: to better align course objectives with course content, to improve ways of documenting and assessing student learning, and to fit the course into the broader curriculum.
Participation in the Peer Review of Teaching program has been most illuminating and beneficial. I got to focus on tackling three tangible objectives for my ADPR 450/850 Public Relations Theory and Strategy class. Then I got to apply many ideas introduced in this program, such as backward design principle and assessment methods, in my teaching. I had the …
Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen
Social Media Public Relations Practices Of Community Non-Profit Organizations, Megan Stockhausen
All Theses
This thesis examines the use of social media for public relations in the non-profit sector. Specifically, self-perceptions and the implementation of social media by non-profit organizations was investigated through both interviews with social media practitioners and content analysis of Twitter. Through the lens of the five principles of dialogic communication, as set forth by Kent and Taylor (1998), eight community non-profit organizations were analyzed in a multiple case study. One interview and 150 tweets from a 12 month period were examined for each organization to determine the motivations for employing social media and whether dialogic communication was used to interact …
A Comparison Of The Source, Media Format, And Sentiment In Generating Source Credibility, Information Credibility, Corporate Brand Reputation, Purchase Intention, And Social Media Engagement In A Corporate Social Responsibility Campaign Presented Via Social Media, Kristie Byrum
All Dissertations
ABSTRACT This study addresses the impact of source, media format, and sentiment in the influencing source credibility, information credibility, corporate brand reputation, purchase intention, and social media engagement in a corporate social responsibility campaign presented in a social media environment. The study utilized a 2 x 3 x 2 ANOVA to analyze results from an online survey that exposed respondents to various source, format, and sentiment combinations. The source was designated as either a corporation or a consumer. The media format was a news release, an advertisement or a news article. The sentiment was classified as either 'with sentiment' or …
Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu
Youthbuild Providence: Public Relations Plan, Madeline Armater, Clayton Durant, Michelle Ryder, James Paternostro, Kaiwen Zhu
Marketing and Communications
Understanding what incentives drive businesses to partner with non-profits, as well as understanding what media business owners will pay attention to can help our firm get YouthBuild Providence’s name and message in the correct places that will have a higher probability of being consumed by these higher level managers or small business owners. To get the message out correctly, we are going to leverage the use of social media and local media to push our message out to small businesses.
Community Preparatory School: Alumni Relations Plan, Arnold Robinson
Community Preparatory School: Alumni Relations Plan, Arnold Robinson
Marketing and Communications
When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.
Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott
Diversity Project: Poster Series Connects Core Values To Library Materials And Expertise, Bettina Peacemaker, Sue Robinson, Marilyn Scott
VCU Libraries Faculty and Staff Presentations
Virginia Commonwealth University celebrates diversity as a core value, and VCU Libraries actively strives to foster inclusion and an understanding of difference. The diversity and culture poster series was envisioned as a way to connect education about diversity directly to library collections and expertise. This poster details the distribution, response, and impact of the series.
The Role Of Ethical Evaluation Of Corporate Social Responsibility In The Perception Of Corporate Hypocrisy, The Intention Of Opinioned Communication And Behavior Toward A Firm, Kyujin Shim
Dissertations - ALL
Corporate hypocrisy refers to publics' negative perception of CSR (Corporate Social Responsibility) as a result of ethical attribution of CSR to normative ethics, and thus can be a useful indicator of the disappointing and ineffective role of CSR programs geared toward raising publics' goodwill toward a firm. However, scant scholarly effort has been made to explore the concept of corporate hypocrisy in relation to corporate issues and crises, publics' ethical orientation, cultural and national influence, and polarized sentiments toward global business in the media landscape. These aspects collectively constitute the unpredictable, uncontrollable public opinion, in particular the opinion of the …
The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini
The Hotel Manager’S Perceived Conflict Of Providing For Hospitality And Security: Can The Two Exist In Harmony?, Silvano Cozzini
UNLV Theses, Dissertations, Professional Papers, and Capstones
The hospitality industry relies upon regular and repeat customers for its survival. No traveler or visitor will return to a hotel property where a bad incident occurred. Would a diner go back to any restaurant where they were sickened by their meal? Would a hotel guest return to any property where they were a victim of a crime? Bad experiences make us tell ourselves, “I will never go back there again!”
This same psychology holds true for criminals. At places where they have been deterred by a high security presence, it is unlikely that they would return there, either. A …
Integrated Communications Plan For The Smu Spanish Club, Jordan Noelle Fields
Integrated Communications Plan For The Smu Spanish Club, Jordan Noelle Fields
Collection of Engaged Learning
SMU Spanish Club debuted in January 2013 with temporary charter status. This paper explains my role as a public relations advisor to the club.
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.