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Full-Text Articles in Business

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright May 2020

Fyre Festival: The Good, The Bad, The Ugly And Its Impact On Influencer Marketing, Loren Grace Gilbert, Courtney Childers, Brandon Boatwright

Chancellor’s Honors Program Projects

No abstract provided.


Best Practices For The Collection Of Feedback From Campus Constituents Utilizing Campus And Community Partners, Maggie Mason Smith, Jessica L. Serrao, C. Lili Klar, Deanna Mcentire, Anne Grant, Gabriel Israel Feb 2020

Best Practices For The Collection Of Feedback From Campus Constituents Utilizing Campus And Community Partners, Maggie Mason Smith, Jessica L. Serrao, C. Lili Klar, Deanna Mcentire, Anne Grant, Gabriel Israel

Collaborative Librarianship

The Clemson Libraries Campus Feedback Task Force was created to collect feedback from a broad sample of campus constituents. This article outlines the Task Force’s approach and how the group effectively succeeded at the given charge. Seven Libraries employees, each with diverse expertise and a collaborative and supportive mentality, worked together to break down tasks and assign responsibilities based on members’ strengths, identifying and relying on outside partners as needed. This article will discuss the importance of collaboration within a library Task Force on a project that required skills in online and face-to-face campus interactions by examining the composition ...


Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick Feb 2020

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.


What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu Feb 2020

What Makes Them Share: Generation Y, Electronic World Of Mouth And Brand Success, Tingting Zhang, Behzad Abounia Omran, Cihan Cobanoglu

Rosen Research Review

Generation Y has redefined the way customers seek, share and consider information about products and services before purchasing. Proficient users of digital technologies and social media, members of Generation Y are quick to share their experiences with brands and companies and their opinions have a significant influence on brand revenue and reputation. Dr. Tingting (Christina) Zhang from Rosen College of Hospitality Management and collaborators Dr. Behzad Abounia Omran (Ohio State University) and Dr. Cihan Cobanoglu (University of South Florida Sarasota-Manatee) examined what influences Gen Y's decision to participate in electronic work of mouth (eWOM).


Human-Machine Communication: Complete Volume. Volume 1 Feb 2020

Human-Machine Communication: Complete Volume. Volume 1

Human-Machine Communication

This is the complete volume of HMC Volume 1.


Raj Soin College Of Business Newsletter - February 2020, Raj Soin College Of Business Feb 2020

Raj Soin College Of Business Newsletter - February 2020, Raj Soin College Of Business

Raj Soin College of Business Newsletter

A four page newsletter created by the Raj Soin College of Business at Wright State University documenting current affairs of the college including being ranked as the best online degree program in Ohio, the Business Experience and Scholarship Challenge event, and the student-run portfolio exceeding S&P 500 benchmark.


2020 Mlk Keynote Address: Michelle Alexander Presentation, Center For Social Equity & Inclusion, Michelle Alexander, Rosanne Somerson, Matthew Shenoda Jan 2020

2020 Mlk Keynote Address: Michelle Alexander Presentation, Center For Social Equity & Inclusion, Michelle Alexander, Rosanne Somerson, Matthew Shenoda

Martin Luther King, Jr. Series

2020 MLK Series Keynote Michelle Alexander brings audiences profoundly necessary and meaningful insights on the practice of mass incarceration that plagues the US justice system, as well as eye-opening conversation on how we can end racial caste in America. Lecture Wednesday, January 22, 2020 at 5:30pm, RISD Auditorium, 17 Canal Walk, Providence, RI.

In her acclaimed bestseller The New Jim Crow: Mass Incarceration in the Age of Colorblindness, Alexander peels back the curtain on systemic racism in the US prison system in a work that the New York Review of Books describes as "striking in the intelligence of her ...


Raj Soin College Of Business Monthly Update - January 2020, Raj Soin College Of Business Jan 2020

Raj Soin College Of Business Monthly Update - January 2020, Raj Soin College Of Business

RSCob Monthly Update

The RSCoB Monthly Update highlights the activities in the college, such as, publications, new faculty and staff, recognitions, and student accomplishments.


Taking Off In Africa: Critical Elements Of Aircraft Engine Manufacturer Engagement That Can Affect Airline Safety Performance, Nathan Michael Woods Jan 2020

Taking Off In Africa: Critical Elements Of Aircraft Engine Manufacturer Engagement That Can Affect Airline Safety Performance, Nathan Michael Woods

Dissertations & Theses

Original Equipment Manufacturer (OEM) is a term used in many industries to describe a company that produces parts and equipment that may be marketed by another manufacturer. In the aviation industry, the aircraft engine OEM refers to the company the manufactures engines powering the aircraft. The OEM manufactures the engine, defines the required maintenance to operate the engines, and recommends product modifications. Product modifications are recommended to improve product safety, durability, reliability, and cost of ownership and are formally communicated through issuance of service bulletins. Properly performing the required maintenance and adopting service bulletins is an important element of maintaining ...


A Look At Vision: Perspectives Throughout The Organizational Hierarchy Of The Christian University Context, William Kyle Brantley Jan 2020

A Look At Vision: Perspectives Throughout The Organizational Hierarchy Of The Christian University Context, William Kyle Brantley

Electronic Theses and Dissertations

Research supports vision as a central tenet to leadership. Just as important as the content of vision is how it is communicated. However, once a vision is cast, far less is known about how it is communicated throughout the organization and how it influences members throughout the organizational hierarchy. For faith-based organizations like Christian colleges and universities, vision is particularly important as it serves to steer the institution toward a greater realization of its faith-based identity. This study contributes to the empirical research on vision, its communication, and its effect, as both the nature and impact of vision communication within ...


Ideological Boundaries Of Status Advantages: Legislative Effectiveness In The House Of Representatives In The United States Congress, Francois Collet, Gianluca Carnabuci, Gokhan Ertug, Tengjian Zou Jan 2020

Ideological Boundaries Of Status Advantages: Legislative Effectiveness In The House Of Representatives In The United States Congress, Francois Collet, Gianluca Carnabuci, Gokhan Ertug, Tengjian Zou

Research Collection Lee Kong Chian School Of Business

Prior research assumes that high-status actors have greater organizational influence than lower-status ones, that is, it is easier for the former to get their ideas and initiatives adopted by the organization than it is for the latter. Drawing from the literature on ideology, we posit that the status-influence link is contingent on actors’ ideological position. Specifically, status confers organizational influence to the degree that the focal actor is ideologically mainstream. The more an actor’s ideology deviates from the mainstream the less will her status translate into increased organizational influence. We find support for this hypothesis using data on the ...


Getting Them In The Door: A Study Of Programming Within Boys & Girls Clubs Of Vermont, Hannah Macon Dec 2019

Getting Them In The Door: A Study Of Programming Within Boys & Girls Clubs Of Vermont, Hannah Macon

Capstone Collection

While it is clear that strong, evidence-based youth-centered programming has a significant impact within an organization, there are often challenges and barriers which can significantly impact these programs. To understand these barriers more fully, it is important to understand the context through which these programs are being operated in, and by analyzing the perceptions surrounding what makes a program successful or sustainable over time. The Boys and Girls Club of Brattleboro is a local non profit which strives to grow and increase its impact on the youth members of the community. The purpose of this research was to collect and ...


Toward An Understanding Of Parental Views And Actions On Social Media Influencers Targeted At Adolescents: The Roles Of Parents’ Social Media Use And Empowerment, Meng-Hsien Lin, Akshaya Vijayalakshmi, Russell N. Laczniak Dec 2019

Toward An Understanding Of Parental Views And Actions On Social Media Influencers Targeted At Adolescents: The Roles Of Parents’ Social Media Use And Empowerment, Meng-Hsien Lin, Akshaya Vijayalakshmi, Russell N. Laczniak

Marketing Publications

Recent studies suggest that adolescents are spending significant amounts of time on social media. Brands are taking advantage of this fact and actively using social media to reach adolescent consumers, primarily via social media influencers. Adolescents consider the sponsored brand posts by social media influencers to be trustworthy and honest, thus reducing their critical evaluation of the ads. While several researchers have pointed to the critical role that parents play in their adolescents becoming digitally literate and empowered, there is little understanding of parental views and drivers of parental views on social media influencers and means by which they mediate ...


Long-Term Effects Of A Short-Term Study Abroad On Mindset, Madasyn Hofstedt, Heidi Harbers, Amy Yacucci Dec 2019

Long-Term Effects Of A Short-Term Study Abroad On Mindset, Madasyn Hofstedt, Heidi Harbers, Amy Yacucci

Graduate Independent Studies - Communication Sciences and Disorders

This literature review will examine 10 studies. The first section will discuss one study regarding common personality traits that practicing SLPs and SLP graduate students possess. The next section will review four studies about studying abroad. The final section will summarize four studies about the impact of mindset on life experiences and one study on how a growth mindset may potentially affect a study abroad experience.


Raj Soin College Of Business Newsletter - December 2019, Raj Soin College Of Business Dec 2019

Raj Soin College Of Business Newsletter - December 2019, Raj Soin College Of Business

Raj Soin College of Business Newsletter

A five page newsletter created by the Raj Soin College of Business at Wright State University documenting current affairs of the college including being named a Best Business School by Princeton Review and faculty member Rachel Sturm being featured in the Harvard Review.


How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd Dec 2019

How Social Media Communications Can Mitigate Negative Impacts Of Corporate Social Irresponsibility On Corporate Financial Performance?, Saad A. Alhoqail, Hyun Young Cho, Kristopher Floyd

Business Faculty Articles and Research

Previous research on corporate social responsibility (CSR) has focused on corporate reputation (CR) and corporate financial performance (CFP), showing a high correlation between both. While most researchers primarily focus on CSR, our research examines the other side of the coin; corporate social irresponsibility (CSI) and provides findings that counter previous thought. We contribute to the existing literature by showing that CSI has a non-significant impact on corporate financial performance, as measured by market value, while concurrently being negatively correlated to corporate reputation. Further, we show social media, as measured by the Social Media Sustainability Index (SMSI), a measure studied infrequently ...


The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli Dec 2019

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research ...


Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem Dec 2019

Online Advertising And Consumer Behavior In Tunisia, Rabeb Hamdi, Romdhane Khemakhem

Atlantic Marketing Journal

The aim of this study was to present new mediating and moderating variables in the relationship between online advertising and purchase intention as well as visiting the store. Therefore, a qualitative study of 17 Tunisian Internet users was conducted (semi-structured interview). Results showed that the lifestyle change and the disposition to visit the store are the mediating variables between these consequences and electronic advertising (purchase intention and visiting the store). Furthermore, the involvement with the product is the moderating variable between e-advertising and lifestyle change, including disposition to visit the store.


The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang Dec 2019

The History And Evolution Of The Market For ‘Delebs’ (Dead Celebrities), Denver D'Rozario, Guang Yang

Atlantic Marketing Journal

In this paper, we survey the history behind the growing market for dead celebrities (‘Delebs’) in their role of creating secondary brand associations. According to some estimates, this market is now worth $2.25 billion in annual licensing and royalty revenues (CBC 2013). We begin, by defining key terms that are used in this market. Next, we do a survey and analysis of the major events that have given rise (intentionally or unintentionally) to this market. For ease of discussion, we discuss these historical events grouped by era. We follow this with a summary of the major events and trends ...


Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke Dec 2019

Group Brands As An Innovative Pedagogical Tool: Using Marketing Theory In Real-World Collaborative Teaching, Cheryl A. Tokke

Atlantic Marketing Journal

This teaching and learning pedagogy paper demonstrates how group brands were used as interdisciplinary teaching tools in marketing, business, research, and social science classes by applying theories of branding, collaborative learning, affinity, and social identity in experiential learning. There were two primary reasons why this project was done. First, implementing a pedagogical tool would bring students together in a collaborative team over the period of a semester gaining a critically important business tool; the requirement of working in teams and networked relationships. Second, by enriching the curriculum of business marketing and social science courses through incorporating a semester long term-based ...


Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage Dec 2019

Impact Of Customer Engagement, Brand Attitude And Brand Experience On Branded Apps Recommendation And Re-Use Intentions, Nusser Raajpoot, Beth Ghilni-Wage

Atlantic Marketing Journal

Abstract

This paper seeks to understand the impact of customer engagement, brand attitude, and brand experience on branded apps recommendation and re-use intentions. Using structural equation modeling we test a causal model to establish the direct and mediated paths between constructs under study. We found that contrary to popular perceptions, customer engagement does not load directly on the recommendation or re-use intention suggesting that engagement on its own may not be sufficient to elicit recommendation or re-use intention. Other factors and contexts will be necessary to elicit recommendation etc. We also found that recommendation mediates the relationship between brand attitude ...


Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal Dec 2019

Online Content Consumption: Social Endorsements, Observational Learning And Word-Of-Mouth, Qian Tang, Tingting Song, Liangfei Qiu, Ashish Agarwal

Research Collection School Of Information Systems

The consumption of online content can occur through observational learning (OL) whereby consumers follow previous consumers’ choices or social endorsement (SE) wherein consumers receive content sharing from their social ties. As users consume content, they also generate post-consumption word-of-mouth (WOM) signals. OL, SE and WOM together shape the diffusion of the content. This study examines the drivers of SE and the effect of SE on content consumption and post-consumption WOM. In particular, we compare SE with OL. Using a random sample of 8,945 new videos posted on YouTube, we collected a multi-platform dataset consisting of data on video consumption ...


Organizational Conditions That Promote And Impede Research Engagement: The Principal’S Perspective, Renee Treat Dec 2019

Organizational Conditions That Promote And Impede Research Engagement: The Principal’S Perspective, Renee Treat

Electronic Theses and Dissertations

The researcher explored perceptions of the research-practice gap in education, the process through which central actors make decisions related to teacher retention and development, and the organizational conditions that promote and impede research-engagement in this qualitative study. The researcher limited the study to the role of the campus principal and used purposive sampling to select participants from 3 diverse districts in the state of Texas. Because there may be discrepancies between leaders’ perceptions and behaviors, the researcher conducted interview sessions with principals and principal supervisors and conducted observation sessions in principals’ natural work environments. The study results showed that good ...


Islamic Expression On Instagram Social Media: Marketing Communication Strategies Equestrian And Archery Tourism In Indonesia, Elan Jaelani, Lukiati Komala Erdinaya, Rohanda Rohanda, Susie Perbawasari Dec 2019

Islamic Expression On Instagram Social Media: Marketing Communication Strategies Equestrian And Archery Tourism In Indonesia, Elan Jaelani, Lukiati Komala Erdinaya, Rohanda Rohanda, Susie Perbawasari

Library Philosophy and Practice (e-journal)

This study aims to determine the use of symbols of Islamic expression on social media Instagram as a marketing communication strategy of Equestrian and Archery Tourism in Indonesia. This research was conducted using a qualitative approach to the content analysis conducted on three official Instagram social media accounts from the three most popular Equestrian and Archery Tourism destinations in Indonesia. The results showed that most uploads on the Instagram account of equestrian and archery tourism in Indonesia display symbols of Islamic expressions, such as on images, captions, and hashtags. This study also discusses the positive responses from Instagram users to ...


Information And Communication Technology, Uncertainty Reduction, And Dual Identification In Chinese Organizations, Ran Ju, Moyi Jia Nov 2019

Information And Communication Technology, Uncertainty Reduction, And Dual Identification In Chinese Organizations, Ran Ju, Moyi Jia

Journal of International & Interdisciplinary Business Research

By employing Chinese sample, this study examined the relationship between organizational members’ use of information and communication technologies (ICT) and their identification with the immediate workgroup and the overall organization. Employees’ uncertainty level was proposed as a mediating factor in these relationships. Participants N=336 completed an online survey. Results indicated that workgroup identification (WID) was positively predicted by members’ use of organizational social media to seek work-related information, and organizational identification (OID) was positively predicted by organizational social media and intranet for the same purpose. These relationships were either partially or fully mediated by employee’s uncertainty level. Results ...


Raj Soin College Of Business Monthly Update - November 2019, Raj Soin College Of Business Nov 2019

Raj Soin College Of Business Monthly Update - November 2019, Raj Soin College Of Business

RSCob Monthly Update

The RSCoB Monthly Update highlights the activities in the college, such as, publications, new faculty and staff, recognitions, and student accomplishments.


Raj Soin College Of Business Newsletter - November 2019, Raj Soin College Of Business Nov 2019

Raj Soin College Of Business Newsletter - November 2019, Raj Soin College Of Business

Raj Soin College of Business Newsletter

A five page newsletter created by the Raj Soin College of Business at Wright State University documenting current affairs of the college including Traynor being named dean and Wamwara receiving International Education Award.


Complete Issue. Volume 2, Issue 2 Oct 2019

Complete Issue. Volume 2, Issue 2

Journal of International Crisis and Risk Communication Research

This is the full issue of JICRCR Volume 2, Issue 2.


Social Media Posts On Samsung Galaxy Note 7 Explosion: A Comparative Analysis Of Crisis Framing And Sentiments In Three Nations, Seok Kang, Kyujin Shim, Jiyoun Kim Oct 2019

Social Media Posts On Samsung Galaxy Note 7 Explosion: A Comparative Analysis Of Crisis Framing And Sentiments In Three Nations, Seok Kang, Kyujin Shim, Jiyoun Kim

Journal of International Crisis and Risk Communication Research

This study explores the Samsung Galaxy Note 7 explosion crisis by analyzing posts on Twitter in three nations: the United States, Australia, and South Korea. Using the perspectives of generic frames, issue-specific frames, cross-national frames, and user sentiment on Twitter, this study analyzes 600 posts (200 from each nation). Results reveal that Twitter posts frequently framed the crisis using attribution, morality, and conflict frames. Posts about the explosion were more professional frame oriented than national frame oriented. Negative sentiment was dominant in Twitter posts about the explosion. Morality, corporate breakdown, and customer concerns were highly associated with negative sentiment. The ...


Crises Frame Dynamics: Frame Diversity In News Media And The Role Of Governmental Actors, Fynn Gerken, Toni G.L.A. Van Der Meer Oct 2019

Crises Frame Dynamics: Frame Diversity In News Media And The Role Of Governmental Actors, Fynn Gerken, Toni G.L.A. Van Der Meer

Journal of International Crisis and Risk Communication Research

This study aims to understand the dynamic evolvement of frames in news media coverage of the Ebola crisis (2014-2015) and their interplay with narratives put forth in governmental organizations’ (GOs) press releases. An automated-content analysis was applied to U.S. newspapers and GOs press releases on the Ebola epidemic. The findings of time series analyses illustrate how the scope of frames in news media becomes narrower (decreased diversity) with the presence of immediate and problem-focused crisis frames and wider (increased diversity) with more progressive frames. Additionally, the results imply that a level of shared interpretation (frame alignment) between media and ...