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Full-Text Articles in Business

Ua52/1 Out Of The Box, Wku Archives Oct 2020

Ua52/1 Out Of The Box, Wku Archives

WKU Archives Records

Newsletter created by and about WKU Archives and the records management program.


Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns Sep 2020

Marketing Rebellion: The Most Human Company Wins, Stacey F. Stearns

Journal of Applied Communications

A review of Marketing Rebellion: The Most Human Company Wins, by Mark Schaefer.


Complete Issue, Volume 3, Issue 2 Sep 2020

Complete Issue, Volume 3, Issue 2

Journal of International Crisis and Risk Communication Research

This is the complete issue of JICRCR Volume 3, Issue 2.


Managing Stakeholder Expectations In A Politically Polarized Society: An Expectation Violation Theory Approach, Aimei Yang, Adam Saffer, Yiqi Li Sep 2020

Managing Stakeholder Expectations In A Politically Polarized Society: An Expectation Violation Theory Approach, Aimei Yang, Adam Saffer, Yiqi Li

Journal of International Crisis and Risk Communication Research

In a polarized society, organizations are increasingly forced to take sides on controversial corporate social responsibility (CSR) issues. In recent years organizations have been challenged for their wrongdoings, inactions, or misinterpretations of societal expectations, which have drawn questions about their CSR efforts. The current study draws upon expectation violation theory to examine how stakeholders’ expectations for an organization’s CSR efforts and their observed accountability for those CSR efforts influence two aspects of expectancy violations—violation importance and violation expectedness—while controlling for stakeholders’ perceived reputation of an organization and political ideologies. Survey findings indicate that stakeholders’ perceptions of an ...


The Tensions Of Strategic Communication Decision-Making: An Exploratory Examination Of Theory And Practice, Robert S. Littlefield Sep 2020

The Tensions Of Strategic Communication Decision-Making: An Exploratory Examination Of Theory And Practice, Robert S. Littlefield

Journal of International Crisis and Risk Communication Research

The Tensions of Strategic Communication Decision-Making (TSCD) is introduced as an applied theory describing the way decision-makers experience a risk or crisis and prioritize their strategic communication responses to maintain positive relationships with their publics. Relational Dialectics Theory is applied to illustrate how tensions between organizations and publics influence communication decisions. The strategic messages used by the World Health Organization regarding the Zika virus mega-crisis provide a backdrop illustrating how TSCD is enacted. Theoretical and practical implications for decision-making suggest that TSCD contributes to a more robust understanding of how the changing context in a crisis prompts the prioritization of ...


Reflections On Editing The Journal: Current Status And Future Directions, Brooke F. Liu, Jeannette I. Iannacone Sep 2020

Reflections On Editing The Journal: Current Status And Future Directions, Brooke F. Liu, Jeannette I. Iannacone

Journal of International Crisis and Risk Communication Research

With the ongoing COVID-19 pandemic, we are facing another watershed moment for our field. There truly could not be a better time to be editing an open-access journal for the international community of risk and crisis communication scholars and practitioners. In this essay, we provide an update on the Journal’s status in terms of acceptance rates, global perspective, and readership rates.


A Place To Grow: Social Media And The Small Business, Lilli Vehikite Aug 2020

A Place To Grow: Social Media And The Small Business, Lilli Vehikite

Marriott Student Review

E-commerce has revolutionaized the way we shop-- yet many small businesses have yet to embrace the growth that can come through harnessing the power of social media.


Ua3/10/3 Convocation, Timothy Caboni Aug 2020

Ua3/10/3 Convocation, Timothy Caboni

WKU Archives Records

Convocation speech given by WKU president Timothy Caboni regarding COVID-19, diversity, student recruitment, enrollment, retention and graduation; budget, and economic growth.


Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges Aug 2020

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards ...


What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan Aug 2020

What's On Job Seekers' Social Media Sites? A Content Analysis And Effects Of Structure On Recruiter Judgments And Predictive Validity, Liwen Zhang, Chad H. Van Iddekinge, John D. Arnold, Philip L. Roth, Filip Lievens, Stephen E. Lanivich, Samantha L. Jordan

Research Collection Lee Kong Chian School Of Business

Many organizational representatives review social media (SM) information (e.g., Facebook, Twitter) when recruiting and assessing job applicants. Despite this, very little empirical data exist concerning the SM information available to organizations or whether assessments of such information are a valid predictor of work outcomes. This multi-study investigation examines several critical issues in this emerging area. In Study 1, we conducted a content analysis of job seekers’ Facebook sites (n = 266) and found that these sites often provide demographic variables that U.S. employment laws typically prohibit organizations from using when making personnel decisions (e.g., age, ethnicity, religion), as ...


Implicit Communication And Enforcement Of Corporate Disclosure Regulation, Ashiq Ali, Michael T. Durney, Jill E. Fisch, Hoyoun Kyung Jul 2020

Implicit Communication And Enforcement Of Corporate Disclosure Regulation, Ashiq Ali, Michael T. Durney, Jill E. Fisch, Hoyoun Kyung

Faculty Scholarship at Penn Law

This study examines the challenge of implicit communication -- qualitative statements, tone, and non-verbal cues -- to the effectiveness of enforcing corporate disclosure regulation. We use a Regulation Fair Disclosure (Reg FD) setting, given that the SEC adopted the regulation recognizing that managers can convey non-public information privately not just through explicit quantitative disclosures but also through implicit communication. In a high-profile enforcement action, however, the court focused on a literal examination of the manager’s language rather than his positive spin to conclude that the SEC had been “too demanding” in examining the manager’s statements and that its enforcement policy ...


Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan Jul 2020

Walmart's Opioid Stewardship Initiative Rhetorically Constructed As An Act Of Corporate Social Responsibility, Rachel Kaplan

Speaker & Gavel

Walmart is the largest publicly owned retailer in the world (Fishman, 2008). Walmart operates in a contested rhetorical environment because of an aggressive pricing strategy, low-paying wages, and discrimination claims made by women. This paper argues Walmart created several Corporate Social Responsibility (CSR) programs to help improve corporate image and reputation. CSR encourages companies to consider a triple bottom line: people, the environment and profit. Consumers who practice socially responsible consumption choose to support companies they perceive give back to the community, participate in CSR initiatives to help people, and incorporate sustainable practices into the lifecycle of their products. This ...


Boosters Or Watchdogs? American Sports Journalists’ Perception Of Their Professional Roles, Sada Reed Jul 2020

Boosters Or Watchdogs? American Sports Journalists’ Perception Of Their Professional Roles, Sada Reed

Journal of Emerging Sport Studies

In the mid-nineteenth century, media generated sales based on their sports coverage, and sport grew in popularity, due to the media attention it received. This historically symbiotic relationship distinguishes sports journalism routines and practices from its news counterpart. Though David Weaver and his colleagues have conducted a national study of journalists’ perceptions of their roles and responsibilities since the 1980s, these studies did not isolate sports journalists. It is not clear how sports journalists perceive their roles, let alone if they align differently in Weaver and his colleagues’ measures of journalist role perception. The following study addresses this gap by ...


A Coordinated Communication & Awareness Approach For Information Security Incident Management: An Empirical Study On Ethiopian Organizations, Keshnee Padayachee, Elias Worku Jul 2020

A Coordinated Communication & Awareness Approach For Information Security Incident Management: An Empirical Study On Ethiopian Organizations, Keshnee Padayachee, Elias Worku

The African Journal of Information Systems

The coordination of communication and awareness efforts in the process of Information Security Incident Management (ISIM) has been identified as a critical means of enhancing information security protection in organizations. This paper aims to explore the nuances of organizational information security with respect to the coordination of communication and awareness efforts among organizational stakeholders towards achieving a shared, interactive, and participatory ISIM. According to the findings of the study in the organizations sampled, it has been identified that reporting, communication, and awareness efforts within ISIM were found to be largely uncoordinated. The exploratory findings provided a rationale for the proposal ...


Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley Jul 2020

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for ...


Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni Jul 2020

Student-Run Agencies: A Guideline For Agency Survival, Brooke Borgognoni

Theses and Dissertations

The purpose of this paper is to study 110 student-run agencies (including advertising, public relations, integrated/digital marketing, communications, and graphics and/or design) in the U.S. by analyzing how they currently operate, what practices exist in the agencies for learning, growth, and continuation and how leadership roles of students and advisors influence the agency. This project built upon past studies of student-run agencies and expanded on the topic using the evolutionary theory of a firm by analyzing factors that determine whether it appears that a student-run agency might dissolve or last. This was determined by measuring the faculty ...


On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt Jun 2020

On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt

Markets, Globalization & Development Review

“Breakthrough” global blockbusters like Black Panther (2018) and Crazy Rich Asians (2018) create disturbances among critics and firms forced to wonder if such ripples of diversity will become waves of new cinema wiping out the hegemony of Hollywood and the global West. In this essay, we establish the context for this phenomenon in terms of film’s historical relationship to marketing. Through this context, we theorize a transnational aesthetic for global blockbusters, one that may serve to limit ripples of diversity, breaking waves of change against the rocks of a banal cinema of Americanized nothingness.


Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett Jun 2020

Communication Competence Training Within Minority-Owned Small Businesses, Shirleena Racine Baggett

Electronic Theses, Projects, and Dissertations

Business ownership is imperative in correcting economic issues for demographic groups subjugated to discrimination, inequality, poverty, and other harmful disadvantages. This project supports the idea that building communication competence within minority-owned small businesses and nonprofit organizations, will significantly increase achievement of long-term sustainability and success. The solution is not only creating communication training tailored for minority entrepreneurs, but to allow access in feasible and tangible ways. This study begins by defining communication and explaining its function to assist in moving past the narrative of communication interaction as “talking and listening,” but instead a concept rooted in logic, theoretical analysis, and ...


Online Review Solicitations Reduce Extremity Bias In Online Review Distributions And Increase Their Representativeness, Hülya Karaman Jun 2020

Online Review Solicitations Reduce Extremity Bias In Online Review Distributions And Increase Their Representativeness, Hülya Karaman

Research Collection Lee Kong Chian School Of Business

Representative online customer reviews are critical to the effective functioning of the Internet economy. In this study, I investigate the representativeness of online review distributions to examine how extremity bias and conformity impact it, and explore whether online review solicitations alter representativeness. Past research on extreme distribution of online ratings commonly relied solely on observed public online ratings. One strength of the current paper is that I observe the private satisfaction ratings of customers regardless of whether they choose to write an online review or not. I show that both extremity bias and conformity exist in unsolicited online word-of-mouth (WOM ...


What Motivates People To Give, Cortni Megan Huffman May 2020

What Motivates People To Give, Cortni Megan Huffman

2020 Symposium Posters

Giving in the form of donations is crucial to a university’s success. A lot of research has been done on alumni giving, it’s the importance, and why alumni give, but little research has been conducted on how to get current students involved and what’s important to them. In this presentation, I will be discussing the theoretical approaches used to understand alumni giving and how we can translate the relationship marketing theory to get current students to donate to their future alumna matter. I conducted a pilot study wherein I asked current students if they would donate to ...


Developing And Sustaining Organizational Systems That Honor The Dignity Needs Of Stakeholders, Robyn Short May 2020

Developing And Sustaining Organizational Systems That Honor The Dignity Needs Of Stakeholders, Robyn Short

Graduate Liberal Studies Theses and Dissertations

At the time of the study, organizations were missing opportunities for innovation and bottom-line growth by failing to align performance management systems with basic human needs and dignity needs. Employees were missing opportunities for accessing their potential, and were failing to thrive. Organizational leaders needed to understand the importance of integrating basic human needs and the essentials of dignity as attributes of organizational systems design in order to maximize employee engagement, attract and retain top talent, increase innovation, and optimize bottom-line growth.

This research explored the role of dignity in organizational systems design. A qualitative research approach, specifically case study ...


Examining Consumers' Trust In The Food Supply Chain, Chadelle R.H. Robinson, Taylor K. Ruth, R.G. "Tre" Easterly Iii, Fayth Franzoy, Jay Lillywhite May 2020

Examining Consumers' Trust In The Food Supply Chain, Chadelle R.H. Robinson, Taylor K. Ruth, R.G. "Tre" Easterly Iii, Fayth Franzoy, Jay Lillywhite

Journal of Applied Communications

Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production ...


Emotional Intelligence Trumps Your Gpa, Gage Poulson May 2020

Emotional Intelligence Trumps Your Gpa, Gage Poulson

Marriott Student Review

What does it truly mean to be intelligent? While success is commonly measured by our GPA, our ACT scores, and how many high-level courses we can manage, emotional intelligence is measured by the ability to motivate oneself, control impulses, regulate moods, empathize, and hope. In this article we explore how emotional intelligence should be valued equally, if not more, than academic achievements within the business world.


An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson May 2020

An Analysis Of The Skill Sets Needed To Be Successful In Nonprofit Public Relations, Hannah Williamson

Honors Theses

The public relations industry is ever-changing, as it evolves to adapt to societal changes. Technological advancements and social media have largely contributed to changes in the way public relations professionals attempt to reach their target publics. In fact, research shows many public relations professionals do not think the term “public relations” will accurately define the work they will be doing in the near future. As the industry changes, the job duties of public relations professionals adapt as well.

This study researched the public relations industry to understand what skill sets professionals should possess in order to be successful. The study ...


The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford May 2020

The Future’S So Bright: A Business Plan And Market Research Analysis Of Fraze, Elizabeth Lanford

Honors Theses

This thesis is an overview of the creation and operation of Lindy and Liz, LLC dba Fraze. Fraze is an online boutique specializing in custom, beaded sunglasses. This thesis contains details of the founding, operation, and future of the business. The following business plan will give insights to marketing strategies, target audience demographics, and sourcing procedures.

Accompanying this business plan is market research relevant to the target market of Fraze. Part I details secondary research about the effects of social media on this target market and their consumption habits. It also contains insights about the products and marketing techniques most ...


Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse, Donald E. Penner May 2020

Thomas Kent's Paralogic Rhetoric As A Framework For Analyzing Corporate Social Responsibility Discourse, Donald E. Penner

English Department Theses

Corporate social responsibility (CSR) scholarship increasingly uses rhetorical theory as a method for analyzing contested meaning between communicants. However, the classical and social constructivist rhetorical theories typically used for analysis do not address the primary cause of contested meaning – relativism. Conversely, such theories often contribute to a dualistic worldview by utilizing internally imagined conceptual schemes for analyzing texts. This thesis proposes Thomas Kent’s paralogic rhetorical theory as an alternative method of analyzing CSR texts, and focuses on three common areas typically utilized in rhetorical analyses of CSR texts: text reception, the rhetorical situation, and genre. Where paradigmatic rhetorical theories ...


Advertising And Marketing Communications, Aswin Thomas May 2020

Advertising And Marketing Communications, Aswin Thomas

Creative Thinking: Theory and Practice

Creativity in Advertising and Marketing Communications


I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha May 2020

I See What You're Saying: A Deaf Culture And American Sign Language Awareness Event, Alexis M. Sejnoha

Honors Thesis

Deaf Culture and American Sign Language are an important part of the Deaf and Hard-of-Hearing community. Most people outside of this community are unaware of these aspects, and remain uneducated about them. This document is an event plan for an educational event about American Sign Language and Deaf Culture, as well as an artist statement explaining the conception and implementation of this plan, and how it was impacted by the Covid 19 pandemic.


Managing Burnout And Secondary Traumatic Stress In Human Service Organizations, Naomi Ingram May 2020

Managing Burnout And Secondary Traumatic Stress In Human Service Organizations, Naomi Ingram

School of Professional Studies

This Case Study explores how burnout and secondary traumatic stress impact staffing, service delivery, and organizational effectiveness in a human service agency. The Case Study is focused around Ascentria Care Alliance’s Children & Family Services in Massachusetts, which encompasses three foster care programs: the Unaccompanied Refugee Minor (URM), Division of Children’s Services (DCS), and Intensive Foster Care (IFC) programs. Both individual and organizational approaches are needed to most effectively address burnout and secondary traumatic stress. Individual workers need to build resilience factors such as self-compassion and mindfulness, set appropriate boundaries with clients, engage in ongoing training, support, consultation, and ...


A Case Study On The Best Practices Of The Facilitating Organization For Peer Recovery Support Services In The State Of New Hampshire, Maggie Ringey May 2020

A Case Study On The Best Practices Of The Facilitating Organization For Peer Recovery Support Services In The State Of New Hampshire, Maggie Ringey

School of Professional Studies

In working with the Facilitating Organization for Peer Recovery Support Services through Harbor Homes, I have found that the Recovery Community Organizations that receive support through the FO provide valuable services that help individuals that struggle with substance use disorder achieve and maintain long term sobriety and recovery. The RCOs throughout New Hampshire bridge gaps in services and treatments that are left untouched by traditional clinical methods and through regular check ins, participants at the RCOs have reported that the services provided resulted in positive outcomes in their lives. Throughout the course of this research, I found that the RCOs ...