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Articles 1 - 30 of 83
Full-Text Articles in Business
Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley
Purpose Advertising And The Credibility Gap, Tyler Milfeld, Eric Haley
Purpose Project
One approach to purpose advertising is brand activism—taking a stand on a sociopolitical issue. This research compares divergent perspectives on whether and how brand activism influences brand attitudes and purchase intentions. Results from three studies, in which real-world brands and messages were used, identify a credibility gap between brands with a reputation for activism (established activist brands) and those without a reputation (emergent activist brands). Findings also reveal how personal issue knowledge moderates the credibility gap. Among other contributions, this research creates a new brand typology in the brand activism arena and empirically demonstrates a more favorable effect for established …
Raj Soin College Of Buisness News Letter - October 2022, Raj Soin College Of Buisness, Wright State University
Raj Soin College Of Buisness News Letter - October 2022, Raj Soin College Of Buisness, Wright State University
Raj Soin College of Business Newsletter
A six page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - September 2022, Raj Soin Collge Of Business, Wright State University
Raj Soin College Of Business Newsletter - September 2022, Raj Soin Collge Of Business, Wright State University
Raj Soin College of Business Newsletter
A four-page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - August 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - August 2022, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - August 2022, Raj Soin Collge Of Business, Wright State University
Raj Soin College Of Business Newsletter - August 2022, Raj Soin Collge Of Business, Wright State University
Raj Soin College of Business Newsletter
A four-page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - July 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - July 2022, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A four-page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - June 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - June 2022, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A four-page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - May 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - May 2022, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A five-page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - April 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - April 2022, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A six page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - March 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - March 2022, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - March 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - March 2022, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A five page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - February 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - February 2022, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - January 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - January 2022, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - January 2022, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - January 2022, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - November 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - November 2021, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - November 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - November 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - October 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - October 2021, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - October 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - October 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - September 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - September 2021, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - September 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - September 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - August 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - August 2021, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - August 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - August 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A five page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - July 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - July 2021, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - July 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - July 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A five page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - June 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - June 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - May 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - May 2021, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - May 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - May 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Monthly Update - April 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Monthly Update - April 2021, Raj Soin College Of Business, Wright State University
RSCob Monthly Update
The RSCoB Monthly Update highlights various happenings within the University community from Student updates, to faculty updates.
Raj Soin College Of Business Newsletter - April 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - April 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A three page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.
Raj Soin College Of Business Newsletter - March 2021, Raj Soin College Of Business, Wright State University
Raj Soin College Of Business Newsletter - March 2021, Raj Soin College Of Business, Wright State University
Raj Soin College of Business Newsletter
A four page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.