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Full-Text Articles in Business
Parallel Session: Re-Clarification Of Corporate Character Scale (Davies Et Al., 2003) In Upscale Hotels, Dr. Mozard Mohtar, Dr. Norbani Che Ha, Dr. Zalfa Laili Hamzah
Parallel Session: Re-Clarification Of Corporate Character Scale (Davies Et Al., 2003) In Upscale Hotels, Dr. Mozard Mohtar, Dr. Norbani Che Ha, Dr. Zalfa Laili Hamzah
International Conference on Marketing
This study examines the robustness of corporate character scale (CCS) in hotel industry in Malaysia via parallel analysis of factor analytic methods. A total of 529 respondents were surveyed for the purpose with Shangri-La and Hilton as sample hotels. Principal Axis Factoring and Principal Component Analysis and LISREL 8.8 were used to analyze the scale. Results show four instead of five factors scale and all factors meet necessary validity and reliability requirements.
Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha
Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha
International Conference on Marketing
This study investigates on proactive customer orientation and responsive customer orientation among business units operating in the technology, information, communication and entertainment (TICE) industry of Malaysia. The impact of the demographic factors of these business units on proactive and responsive customer orientation is examined. The results revealed that the business unit size has statistically significant impact on the variables of interest. The difference in t he business unit size based number of employees has an influence on both the proactive and responsive constructs. In contrast, the difference in the business unit size based on the amount of annual sales turnover …