Business Commons^™

Consistencies And Inconsistencies In The Application And Mechanisms Of Corporate Social Responsibility: A Case Study Approach To Seeking Clarification, Melissa Cook

Theses and Dissertations

While the idea of corporate responsibility emerged in the 1950s and 1960s, awareness of the ideas that comprise Corporate Social Responsibility (CSR) has increased over the last few years. Although there are numerous CSR reviews published, and despite increasing public awareness regarding CSR, a unified definition and framework remain elusive. The problem is that many leaders do not understand CSR and are simply not integrating it into their strategic management process. The purpose of this qualitative research case study was to explore and examine consistencies and inconsistencies in the application and mechanisms of CSR by examining the extent that CSR …