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Full-Text Articles in Business
How “Tweet” Tones Can Explain Consumer Beliefs In Csr, Kristina M. Harrison, Lei Huang
How “Tweet” Tones Can Explain Consumer Beliefs In Csr, Kristina M. Harrison, Lei Huang
Association of Marketing Theory and Practice Proceedings 2023
This research examines what can be learned about consumers’ opinions tweeted out about them over social media. The valence and tweet character with the type of CSR/CSR related fraud is specifically examined in order to understand consumers’ beliefs about firm CSR use as well as firm confidence. This was conducted via an experimental design manipulating the type of CSR used and related fraud, and then participants responded to the events via simulated tweets and responded to questions about their beliefs in firms engaging in CSR as well as their overall confidence in a firm. Through applying how individuals assess moral …
Consistencies And Inconsistencies In The Application And Mechanisms Of Corporate Social Responsibility: A Case Study Approach To Seeking Clarification, Melissa Cook
Theses and Dissertations
While the idea of corporate responsibility emerged in the 1950s and 1960s, awareness of the ideas that comprise Corporate Social Responsibility (CSR) has increased over the last few years. Although there are numerous CSR reviews published, and despite increasing public awareness regarding CSR, a unified definition and framework remain elusive. The problem is that many leaders do not understand CSR and are simply not integrating it into their strategic management process. The purpose of this qualitative research case study was to explore and examine consistencies and inconsistencies in the application and mechanisms of CSR by examining the extent that CSR …
The Co-Evolution Of Global Legitimation And Technology Upgrading: The Case Of Huawei, Sihong Wu, Di Fan, Yiyi Su
The Co-Evolution Of Global Legitimation And Technology Upgrading: The Case Of Huawei, Sihong Wu, Di Fan, Yiyi Su
American Business Review
This study explores the underlying relationship between acquisition of global legitimacy and the search for technology upgrading by Chinese multinational enterprises (MNEs). Using Huawei’s investment in Russia, Kenya, the United Kingdom and Canada as an in-depth case study, we observe that through corporate social responsibility (CSR) activities in foreign markets and engaging with local community, Chinese MNEs can acquire global legitimacy and gradually catch up with industry leaders. However, the process of global legitimation and innovation continues to evolve. We find that, together with engaging in CSR activities, acquisition of sophisticated knowledge and creation of innovation bring more legitimacy challenges …
Corporate Social Responsibility Orientation And Organisational Performance Within The Retailing Sector, Andrew J. Zur, Jody Evans, Kerrie Bridson
Corporate Social Responsibility Orientation And Organisational Performance Within The Retailing Sector, Andrew J. Zur, Jody Evans, Kerrie Bridson
AZ
It is becoming increasingly apparent that organisations in the oversaturated retailing sector are looking for new ways to gain a positional advantage over competitors. Using the resource-based view, this paper proposes that investment in and implementation of socially responsible and sustainable practices and strategies is, in fact, a capability of the firm. Further, we suggest that an organisation is able to better achieve a positional advantage and subsequent strong organisational performance through adoption of a corporate social responsibility (CSR) orientation. We also posit that organisational culture, corporate strategy and target stakeholders influence the development of a strong CSR orientation.
Csr Orientation And Organisational Performance In The Australian Retail Industry, Andrew J. Zur
Csr Orientation And Organisational Performance In The Australian Retail Industry, Andrew J. Zur
AZ
This study aims to contribute to current business ethics literature by conceptualising the relationship between organisational culture, corporate strategy, and target stakeholders and the formation of a CSR orientation. The study will further explore whether corporate social responsibility policies and practices will result in an overall improved positional advantage for the firm and, as a consequence, positively enhance organisational performance. These relationships will be examined within the context of the retail industry in Australia, focusing on the food, clothing and textiles, and footwear sectors.