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Millennial Workforce At Premera, Joe Lawless Jan 2018

Millennial Workforce At Premera, Joe Lawless

MICCSR Case Studies

This case challenges students to develop strategies that a health insurance company, Premera Blue Cross, can develop now to prepare for a more purpose-driven workforce. Millennials and their desire to have more purpose in their careers is changing the way employers think about work and how they prepare for this shift.

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