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Full-Text Articles in Business

Millennial Workforce At Premera, Joe Lawless Jan 2018

Millennial Workforce At Premera, Joe Lawless

MICCSR Case Studies

This case challenges students to develop strategies that a health insurance company, Premera Blue Cross, can develop now to prepare for a more purpose-driven workforce. Millennials and their desire to have more purpose in their careers is changing the way employers think about work and how they prepare for this shift.


Microsoft And The Future Of Ai, Joe Lawless Jan 2018

Microsoft And The Future Of Ai, Joe Lawless

MICCSR Case Studies

This case explores Microsoft's social impact initiatives and how Artificial Intelligence can be used to amplify impact in those areas. It challenges students to think broadly about how AI can be used for positive social outcomes.


Global Diversity & Inclusion At Microsoft, Joe Lawless Jan 2017

Global Diversity & Inclusion At Microsoft, Joe Lawless

MICCSR Case Studies

This case discusses diversity and inclusion initiatives at Microsoft, as well as criticisms of the state of industry efforts to increase diversity in the tech sector. Students are asked to develop ideas that leverage current efforts at Microsoft and come up with new ideas that should be considered.


T-Mobile: Ramping Up Impact With Winwin, Tri-Sector Strategies, Joe Lawless Jan 2017

T-Mobile: Ramping Up Impact With Winwin, Tri-Sector Strategies, Joe Lawless

MICCSR Case Studies

No abstract provided.


2016 Tacoma Eats - Minimum Wage, Joe Lawless Jan 2016

2016 Tacoma Eats - Minimum Wage, Joe Lawless

MICCSR Case Studies

No abstract provided.


2016 Csr Planning At Pemco Insurance, Joe Lawless Jan 2016

2016 Csr Planning At Pemco Insurance, Joe Lawless

MICCSR Case Studies

No abstract provided.


Investing For Good In A Shared Economy, Joe Lawless Jan 2015

Investing For Good In A Shared Economy, Joe Lawless

MICCSR Case Studies

The fictional SRI investment firm “Good Business Investors” is evaluating a significant investment in either Uber or Lyft in the newly emerging ride-sharing business. In this mini-case, students are asked to evaluate the alignment of this proposed investment with the firm’s stated values and make a recommendation to management as to this alignment and which firm would be the more appropriate investment. Students will gain insight into the values-based investment movement as well as skills in the evaluation of investment options.


Sustainable Innovation At Rei, Joe Lawless Jan 2015

Sustainable Innovation At Rei, Joe Lawless

MICCSR Case Studies

Recreational Equipment Inc. (REI) was founded in the 1930’s as a co-op for climbers to acquire quality gear. As a major (US) retailer of outdoor equipment and gear, REI has been a leader in sustainability with everything from their products and packaging design, retail building efficiency and contributions to environmental conservation and outdoor recreation. This mini-case offers students an opportunity to explore the “Catalyzing Experiences” section of REI’s new sustainability integration initiative. Looking at the new sharing economy and innovative business models will challenge students to develop creative solutions to the consumption-based economic model of traditional retailers.


Outerwall And Beyond, Joe Lawless Jan 2014

Outerwall And Beyond, Joe Lawless

MICCSR Case Studies

In 2013, Outerwall (parent company of Coinstar and RedBox) acquired ecoATM, an automated e-waste recycling station. As a disruptive technology in the e-recycling business, ecoATM has demonstrated significant potential for triple-bottom-line success. Outerwall has struggled with negative press related to law-enforcement belief that these kiosks are “a motivator for the criminal element.” This CSR mini-case provides students an opportunity to work creatively to solve a public relations and perception problem in order to fully realize a company’s full potential for positive social, environmental and economic impact.


Better Living At Walmart?, Joe Lawless Jan 2014

Better Living At Walmart?, Joe Lawless

MICCSR Case Studies

In November of 2013, Walmart was widely criticized on social media, then through traditional media, for asking employees to contribute food to other employees who couldn’t afford their Thanksgiving meal. This mini-case asks students to explore the issues related to minimum wage laws, corporate social responsibility, HR practices, and the social impact of large global corporations like Walmart. Students are asked to make recommendations to the leadership of Walmart on strategies for moving forward.


Kentucky Fried Transparency, Joe Lawless Jan 2013

Kentucky Fried Transparency, Joe Lawless

MICCSR Case Studies

This CSR mini-case provides students with an opportunity to explore the ethical issues related to transparency and reporting in an international corporation. Yum! Brands, the parent corporation of Kentucky Fried Chicken had a supply chain issue with their Chinese suppliers that went public in China and affected sales. This is their immediate issue, but longer term, the reputational harm of disclosure and transparency that subsequently emerged pose a challenge for students to address.


Sustainable Fashion At Nordstrom, Joe Lawless Jan 2013

Sustainable Fashion At Nordstrom, Joe Lawless

MICCSR Case Studies

This CSR mini-case focuses on CSR issues related to the supply chain in the fashion industry. The case is based on the Fashion Futures 2025 report by the Forum for the Future, and focuses on anticipated supply shortages, workforce issues, technological advances, water shortages, high energy prices, re-use and remanufacturing changes. The case calls for students to develop a strategy for Nordstrom as they prepare for this changed new world


Victoria's Little Secret, Joe Lawless Jan 2012

Victoria's Little Secret, Joe Lawless

MICCSR Case Studies

This mini-case outlines a series of articles that ran in Bloomberg outlining the use of child slave labor in the fair trade cotton fields of Burkina Faso that had been used exclusively in Victoria’s Secret products. Giving students and opportunity to develop strategies and tactics that respond to a real-world public relations issue, this case also lets students explore the CSR issues inherent in a firm’s supply chain. Although trying to do the “right thing” Victoria’s Secret got caught up in the certification dilemma that many firms face.