Business Commons^™

The Impact Of Terrorism On Consumer Sentiment: Evidence From Twitter Data, Kyla Scanlon

Posters-at-the-Capitol

This paper investigates the effects that 12 different terrorist attacks had on consumer sentiment, using data scraped from Twitter to determine a broad based emotional stance. This was inspired by my previous research that worked to determine the impact that terrorism had on the stock market. The goal of this research is to determine a more qualitative impact of terrorist attacks. I utilized Rapid Miner for data processing, and the Global Terrorism Database as my data source. The project began by examining the rise and fall of keywords and hashtags through sentiment analysis to measure reaction over time. The text …

An Inductive Study Of Perceived Susceptibility To Unethical Behavior, Sydney Gebka

Posters-at-the-Capitol

Title: An Inductive Study of Perceived Susceptibility to Unethical Behavior

Student: Sydney Gebka

Faculty Mentor: Johnathan K. Nelson, Ph.D.

Institution: Morehead State University

Department: College of Business and Technology – School of Business Administration

Well-publicized ethics scandals and research on ethical behavior provide evidence that just as everyone is capable of making mistakes, the vast majority of individuals are capable of making unethical decisions. Despite this evidence though, the vast majority of people tend to think of themselves as very ethical people. However, there is often a gap between how ethical people are compared to …