Business Commons^™

Athletic Recruitment Analysis In Higher Education, Landon Palmer

Posters-at-the-Capitol

Since athletic programs are often viewed as the front porch of the higher education institutions, recruiting talented student-athletes is vital and challenging task under the unreasonable demand of high performance, limited and decreasing budget, and dwindling student enrollment. Additionally, the increasing use of Name, Image, and Likeness (NIL) deals and transfer portal across the nation have made administrators and coaches worried about their effect on recruitment and program retention. These practices make the recruiting process even more competitive. Through the responses of 106 student-athletes of a regional state university in Eastern Kentucky, the researchers identified respondents’ perception concerning these newly …

Caring For Those That Care For Us: Impact Of The Mexican Social Security Law Reforms On Pregnant Domestic Workers, Kaitlyn Sutton

Scholars Week

Kaitlyn Sutton

Kaitlyn Sutton is a senior Human Resources Management and Spanish double major from Louisville, Kentucky. She developed a passion for foreign language during her first semester at Murray State University and was able to further her interest by studying abroad on the Maya Mexico KIIS trip in 2023. It was during this program that she first learned about the importance of domestic workers in Mexico and was inspired to explore their workplace rights from the perspective of her other undergraduate degree in Human Resources. After graduation, Kaitlyn plans to attend Lipscomb University in Nashville, Tennessee in order to …

Examining The Presence Of Cyclical Behavior In Cattle Prices, Sai Neela Kesumala, Dr.Naveen Musunuru

Scholars Week

The determination of cattle cyclic behavior in prices is significant to the cattle producers and for the consumers. This study focused on the cyclical, Seasonal, time series prices of cattle or cows was examined from 1983-2023. We used Harmonic regression model to determine the cycle pressure ranging from 5-to 25 years. Results indicated that there is a significant cyclical behavior in 12- and 25-year price cycle with MAPE (18.87and 12.64) and Akaike Information Criterion (AIC) (5 and 4.6). The result can assist producers in making short- and long-term pricing estimates.

Keywords: - Cattle price cycle, Cyclic and seasonal length, Harmonic …

Linkedin Analysis Job Placement For Students In The Sport Management Program Of An Eastern Kentucky Public University, Jose Garcia, Will Wellman, Steve Chen, Christy Trent

Posters-at-the-Capitol

LinkedIn Analysis Job Placement for Students in The Sport Management Program of An Eastern Kentucky Public University

In addition to standardized tests and program assessments of academic programs, tracking college graduates’ employment is also dimed as an effective method for measuring student learning and success. In this case study, the authors examined 334 students’ LinkedIn profiles (57% males & 43% females) by using main keywords such as the name of the institution and sport management to gather information about current employment status, degree of program completion and primary self-identified skills of observed individuals. The results showed that 205 students had …

What Is Missing In Data Governance? Regulation, Board Oversight, And A New Role For Accountants, Christopher Hill, Bria I. James, Najib Sahyoun

Posters-at-the-Capitol

By 2025, the world will produce 163 Zettabytes (ZB) of data on an annual basis. Data is displacing oil as the most productive commodity. However, poor data quality costs the U.S. economy $3.1 trillion annually. Data must be properly managed through data governance. A strong data governance program does not only maximize the value of the data resulting in optimal decision making, but also minimizes risks of data breaches, lawsuits, and reputational costs. In our research, we conducted a content analysis of the data governance literature by considering both professional and academic literature.

Our results showed that the U.S. does …

The Impact Of “Unchicken” Announcement On The Market Valuations Of Tyson Foods, Inc. And Beyond Meat, Inc., Samuel Noe, Naveen Musunuru

Scholars Week

Tyson Foods, Inc., the second largest processor and marketer of chicken, beef, and pork, has recently entered the plant-based chicken market with the unveiling of the “Unchicken” sandwich. Beyond Meat, Inc., a company that specializes in plant-based alternatives for consumers, is a direct competitor. On October 15, 2020 Tyson Foods, Inc., announced this new product for the company. This is an event study looking at the market effects on both Tyson Foods, Inc., and Beyond Meat, Inc. This study bases its’ findings on abnormal valuation.

Consumer Response To Foundations And Firms When Firms Own Or Sponsor A Foundation, Amanda Swift

Scholars Week

Corporate social responsibility (CSR) has become a norm in the business world as consumers call for businesses to be more involved in improving the world. CSR takes many forms ranging from corporate philanthropy to a focus on sustainability. Corporate foundations have been an increasingly popular practice of CSR to enhance public image, although alliances with non-profit organizations and foundations are still quite prevalent. Current research examines how corporate philanthropy can be effective in building trust and perceived impact on the cause being supported. Because there is a plethora of corporate philanthropy practices, businesses must decide on the best possible avenue …

Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients, Hannah Daab

Scholars Week

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.

Production Performance Of Freshwater Prawn (Macrobrachium Rosenbergii) Reared At Two Stocking Densities And Fed Only Wet Brewers Grains, Shawn Coyle, Kalvin Rucker

Posters-at-the-Capitol

Production performance of freshwater prawn (Macrobrachium rosenbergii) reared at two stocking densities and fed only wet brewers grains. KALVIN RUCKER, SHAWN COYLE, and JAMES TIDWELL, Kentucky State University, College of Agriculture, Communities and the Environment, Frankfort, KY 40601.

Successful freshwater prawn (Macrobrachium rosenbergii) culture is based upon producing high-value outputs (prawn) from low-cost inputs (feed[CM1] ). Sinking catfish feed have traditionally been the recommended feed. The use of locally available by-products has the potential to reduce production costs. Wet brewers grains (WBG) are the solid residue left after the processing of cereal grains to produce …

Reclamation Of Unused Coal Fields Through Bluegrass Adventures, Lydia R. Deaton, Anya M. Deaton, Leanna Shelton, Haley Turner, Sheridan Combs, Rachel Blackwell, Fatma Mohamed, Ahmad Hassan

Posters-at-the-Capitol

Reclamation Of Unused Coal Fields Through Bluegrass Adventures

Throughout the last century, Eastern Kentucky has been pivotal in the coal production for the united states. As such many jobs and economic opportunities were largely formed through coal mining. In recent years, however, coal production has shifted elsewhere leaving the rural communities of eastern Kentucky at risk of economic failure. This project was focused on providing a redevelopment plan for an abandoned coal mine in eastern Kentucky. The Entrepreneurial Coal Lands Redevelopment Program (ECLRP) is focused on reclaiming abandoned coalmines to encourage economic evolution and development in low-income communities. Redevelopment of …

Roger Ebert Vs. John Doe: An Examination Of The Difference In Media Reviews, Meredith Mullins

Posters-at-the-Capitol

The purpose of this research is to examine the variation in critic and audience reviews of films and determine the cause of this variation. When reviewing a film, the ratings of critics and audience members often differ, regardless of whether they are positive or negative. This difference may arise from the unique role critics possess in this market as agents and the incentives they face. As agents of the film industry, critics have expert knowledge concerning films that audience members do not possess and therefore, they review films with a different evaluative framework than audience members. Critics may look at …

Soil Responses To One-Season Winter Cover Crops, Mckenna Morgan, Iin Handayani

Posters-at-the-Capitol

Soil Responses to One-Season Winter Cover Crops

McKenna Morgan and I. P. Handayani

Hutson School of Agriculture Murray State University, KY, USA

Abstract

In regions like western Kentucky where wooded lots are common there is a growing interest in how to utilize them so that land profits can be maximized. The frequently poor soils in wooded areas due to erosion and lack of ground cover vegetation often cause complications in the creation of pasture areas. Therefore, the objective of this study was to assess the effect of growing winter cover crops on soils to prepare for pasture systems in the …

Females Serving As The Head Coach Of Competitive Elite Male Sports, Christian Hensley

Posters-at-the-Capitol

Student-athletes’ Perceptions of females serving as the head coach of competitive elite male sports

Recent coaching employment of Becky Hammon and Kathryn Smith in the NBA and NFL inspires the discussion of the potential of witnessing the first female head coach hired in men’s professional basketball and football. Despite the presence of female leaders in many business and political realms, there still seems to be lack of gender equality in the employment of female administrators and coaches in the male dominant sports. This study investigate how women were perceived as an ideal head coach candidate in a male dominant sports …

The Impact Of Terrorism On Consumer Sentiment: Evidence From Twitter Data, Kyla Scanlon

Posters-at-the-Capitol

This paper investigates the effects that 12 different terrorist attacks had on consumer sentiment, using data scraped from Twitter to determine a broad based emotional stance. This was inspired by my previous research that worked to determine the impact that terrorism had on the stock market. The goal of this research is to determine a more qualitative impact of terrorist attacks. I utilized Rapid Miner for data processing, and the Global Terrorism Database as my data source. The project began by examining the rise and fall of keywords and hashtags through sentiment analysis to measure reaction over time. The text …

Collideoscope Tech Industries, Dominic Armagno, Tony Dietrich, Tessa D'Souza, Andrea Scates

GSP at Murray State University

CONCEPT STATEMENT

Due to the alarming prevalence of Chronic Traumatic Encephalopathy (CTE) and concussions among athletes, we aim to cease this stifling trend by developing an innovative helmet that protects the skull more thoroughly than previous models at an affordable cost. In addition to product development, we aim to update helmet standards, promote CTE prevention measures, and increase funding for research and treatment.

Increasing Voter Turnout In Kentucky Elections, Luke Williams, Carter Stinnett, Mckenna Moore

GSP at Murray State University

CONCEPT STATEMENT

Due to significantly low voter participation in Kentucky elections (as low as 11% turnout in specific counties’ primary elections) the need to increase voter turnout in specific Kentucky counties and across the state has become paramount. Research and our team’s own understanding has led us to conclude that passing a bill that adds a voter education course to Kentucky high school graduation curriculum will better Kentucky democracy by increasing voter turnout.

Polar Dynamics, Ben Camuel, Chloe Craft, Walker Greenwald, Valerie Tran

GSP at Murray State University

CONCEPT STATEMENT

Artificial Intelligence is becoming increasingly applicable in many ways in our society, and some companies in Japan are attempting to enter the eldercare business using this technology. Several companies have developed robots to be used in nursing homes, such as Robear and Paro, but no company has yet to produce a cohesive system combining all aspects of the care needed. Polar Dynamics is endeavoring to change this by bringing a developed, all-encompassing system to the United States.

Lifeline: Helping The Bluegrass Go Green, Jenny Mays, Parker Bannister, Ashton Lanham, Moji Olayemi

GSP at Murray State University

CONCEPT STATEMENT

Our mission is to make implementing green energy systems in Kentucky more accessible and affordable.

Eminence Apartments, Janell Prater, Janice Dean, Maria Abbinante, Eddy Zhong

GSP at Murray State University

CONCEPT STATEMENT

To create compact and affordable housing that will minimize costs for the massive amount of people living or moving into urban residencies and pervent urban sprawl.

Paws-Abilities, Taylor Davis, Madelyn Day, Kendall Dulaney, Jordanne Howard, Cierra Monroe, Jordan Tapp

GSP at Murray State University

PAWS-abilities is our non-profit business idea. Our goal for PAWS-abilities is to provide a safe environment for local stray dogs and rehabilitate them to become service or therapy dogs in the future. The trainers will be local inmates who have passed a strict screening process to ensure the safety of all who are involved. The inmates will be supervised by licensed, professional dog trainers who specialize in service and therapy training. We plan to partner with several local organizations, businesses, and veterinarians to place the service dogs with their new families and to promote the health of the dogs at …

Technical Training And Readiness University For The Disabled, Wyatt Wells, Robby Draper, Claire Kleum, Zach Farrell, Dahra Lambert, Vishaal Balamurugan

GSP at Murray State University

Technical Training and Readiness University (TTRUD) is a school for the disabled that would equip them with the 21st century skills needed for them to excel in the workforce. Skills include those such as technical skills, how to handle social encounters in the workplace, and basic training to be prepared to function for the job field they want to enter. To qualify, the applicant must be on disability, and would go through a thorough application process. TTRUD would be a non-profit organization and would rely mostly on donations, grants, and other government funding. We also plan to collaborate with any …

Diversity In Wedding Advertisments, Katelyn Suiter, Bailey Bohannah, Joe Mcmahon

Scholars Week

JMC 330

Katelyn Suiter

Bailey Bohannan

Joe McMahon

March 9, 2017

Abstract

We believe large wedding advertisers are creating a bias perception of cultural weddings and wedding parties. From preliminary research, we have found that large, international, wedding opinion leaders such as David’s Bridal and Tiffany and Company are setting a perceptive standard of same-ethnic couples within one wedding advertisement. Although they cover a wide range of ethnic backgrounds through traditional wedding scenes, they do not cross cultures within a single advertisement. Recently, there has been an increase of homosexual wedding advertisements, but all advertisements we have studied so far …

Red Alert, Jake Breunig, Priyadashini Chandrashekhar, Trey Gilliland, Landon Hammons, Jeff Mollman, Emma Topp

GSP at Murray State University

Red Alert is an app using voice recogni3on so people can call for help. The app is similar to “Hey Siri” present in iPhones and the Cortana feature in Androids. When a person uses his or her first preset keyword, the phone’s voice recogniton software accesses the app, which starts an audio recording, and when the second keyword is used, the app alerts the police. The primary consumer for Red Alert is high school to middle-aged women, with a secondary focus on those who live in urban areas. The technology exists, so the only needed recourse is programming. The risks …

An Inductive Study Of Perceived Susceptibility To Unethical Behavior, Sydney Gebka

Posters-at-the-Capitol

Title: An Inductive Study of Perceived Susceptibility to Unethical Behavior

Student: Sydney Gebka

Faculty Mentor: Johnathan K. Nelson, Ph.D.

Institution: Morehead State University

Department: College of Business and Technology – School of Business Administration

Well-publicized ethics scandals and research on ethical behavior provide evidence that just as everyone is capable of making mistakes, the vast majority of individuals are capable of making unethical decisions. Despite this evidence though, the vast majority of people tend to think of themselves as very ethical people. However, there is often a gap between how ethical people are compared to …