Business Commons^™

Applications Of Business Analytics In Marketing: Joint Modeling Of Correlated Multivariate Outcomes, Sumin Han

Doctoral Dissertations

In this dissertation I develop a general regression methodology for mixed multivariate outcomes. This methodology extends the generalized linear mixed model paradigm (glmm) to allow for correlated multivariate normal random effects across regression equations for differing outcomes. This methodology, referred to as joint modeling, is particularly useful in business and marketing applications where multiple outcomes of varying data type must be analyzed simultaneously with regression.

I apply joint models to binary and continuous measures of customer loyalty in a large multinational survey of car owners. Survey respondents’ word-of-mouth and desire to switch brands were used as proxies for attitudinal loyalty …

An Evaluation Of Individuals' Construction Of Personal Trust In Organizations, Colin Edward Armour

Walden Dissertations and Doctoral Studies

Trust is in decline within organizations resulting from poor management and ethical indifference. Failing to address trust perceptions has led to stress between management and employees. Researchers have studied organizational trust as a constant quality within groups but have neglected the uniquely individual constructs of trust that inhibit trust-building efforts. The purpose of this quantitative study was to evaluate how personal constructs of trust may affect outcomes at the organizational level among workers and managers in hierarchal structured organizations. The topics of the research questions addressed the extent which cultural values and the relative trust situation affected individuals' perceptions of …

The Importance Of Cross-Cultural Management In International Business: China And The United States, Natalie (Tilly) Barnett

Scripps Senior Theses

Attention to cross-cultural management in today’s globalized workplace and marketplace is paramount to professional success. In this exploration I examine the nuances of Chinese business practices and organizational culture as well as their likely points of divergence from American traditions. The variance between organizational culture across national borders is often significant and, as demonstrated by the cases herein, can prove to be either an opportunity to succeed beyond expectation or fail to the same extent.

Examining How Knowledge Managers Facilitate The Process Of Knowledge Creation In Organizations, Dean Allen Call

Walden Dissertations and Doctoral Studies

The problem addressed in this study was how knowledge managers facilitated the process of knowledge creation. Researchers identified this area as important because it begins to fill the literature gap in the dynamics surrounding knowledge creation. Using 4 research questions developed from the theory of dynamic organizational knowledge creation, the study investigated how knowledge managers facilitated and supported knowledge creation, promoted knowledge formation, and accounted for knowledge gaps. The theory was selected to provide a framework and an analytical perspective on the process of knowledge creation. A qualitative research design was used to learn from a sample of 12 Chief …