Business Commons^™

Applications Of Business Analytics In Marketing: Joint Modeling Of Correlated Multivariate Outcomes, Sumin Han

Doctoral Dissertations

In this dissertation I develop a general regression methodology for mixed multivariate outcomes. This methodology extends the generalized linear mixed model paradigm (glmm) to allow for correlated multivariate normal random effects across regression equations for differing outcomes. This methodology, referred to as joint modeling, is particularly useful in business and marketing applications where multiple outcomes of varying data type must be analyzed simultaneously with regression.

I apply joint models to binary and continuous measures of customer loyalty in a large multinational survey of car owners. Survey respondents’ word-of-mouth and desire to switch brands were used as proxies for attitudinal loyalty …

Why We Follow: Exploring How Culture Shapes Users’ Motivation For Following Sport Organizations On Twitter And Weibo, Bo Li

Graduate Theses and Dissertations

The purpose of this dissertation was to explore how culture shapes Social media users’ usage as they follow sport organizations on two similar microblogging services - Twitter and Weibo. In particular, the study attempted to measure whether Social media users exhibited different usage pattern, points of attachment, and usage motivations within two different cultural environments known as individualism and collectivism.

The Los Angeles Lakers’ Social media followers were selected and invited to participant in this study. There were 839 the Lakers’ Weibo followers and 334 Twitter followers who completed an online survey facilitated on Qualtrics. The results of Multivariate analysis …

Tanzanian Art: Attracting Tourism And Constructing A Packaged African Image, Ben Washburn

Honors Theses

Over the past thirty-or-so years, there has been a large increase of tourism in East Africa. In the coastal town Bagamoyo of Tanzania, many young men have made a career out of the tourist-industry – by producing tourist art. In this paper, I analyze the lives of local artists in Bagamoyo, as well as argue that they brand their art in particular ways that align with their ideas of tourist expectations and preconceived ideas of Africa. I argue that these artists practice different types of branding – primarily depicting Africa as primitive and wild, as they see producing art as …

The Impact Of Cultural Differences On Human Resources Policies Of Multinational Companies, Sarah Michelle Hutnek

Senior Theses

Hundreds of companies in today’s world operate internationally. British Petroleum, Royal Dutch/Shell Group, Exxon Mobil, Toyota, General Electric, Wal­Mart, IBM, Morgan Stanley, and nearly every one of the most recognizable brands worldwide have international operations ( The Super 50 , Forbes, 2015). In order for these multinational corporations to be effective, they must consider their local impact on the countries they operate within, the local practices, and cultural boundaries that exist. Often the burden of ensuring cultural compatibility and efficacy falls on the Human Resources manager, focusing “specifically on structural training and development and retention ­oriented compensation” (Ngo, Human Resources …

Three Essays On The Effects Of Appraisal, Cultural, Emotional, And Cognitive Factors On Information Technologies Acceptance And Use, Chun-Lung Huang

Theses and Dissertations

In essay 1, we propose a model, which utilized Lazarus and Folkman’s Cognitive Appraisal Theory of Emotion or Appraisal Theory (1984, 1987) as a structural foundation to lay out the nomological relationships among a person’s personal, cognitive, and emotional factors in predicting technology use behaviors. Emotion, likes many social and psychological factors, is challenging to give a full-consensus definition, and has been treated as a polar counterpart of cognition. Lazarus and Folkman’s Appraisal Theory suggested that when a person is facing a (disruptive) event, he or she appraises the possible outcomes (we suppose that appraising is a form of cognitive …

"We Can't Do It Without You!" Crowdfunding As Cultural And Economic Negotiations Within Neoliberal Culture, David Zachary Gehring

Institute for the Humanities Theses

This thesis is a qualitative study that critically examines crowdfunding campaigns established to fund music projects. It argues that these campaigns are instantiations of neoliberalism, influenced by and reflective of cultural commitments operative within music communities and a shifting industrial context. For this study, neoliberalism represents a particular mode of free market capitalism characterized by discourses emphasizing individual agency free from regulatory constraints, and the rearticulation of cultural values rhetorically prioritized over market interests. Emerging within this cultural and industrial ecology informed and motivated by neoliberalism, and shaped through the dynamic flux of fan/artist relationships and industrial uncertainty, the crowdfunding …

Mutuality, Inter Organizational Cultural Understanding, And The Efficacy Of Humanitarian Response, Elizabeth Anne Yeomans

Walden Dissertations and Doctoral Studies

Organizations responding to humanitarian crises often have different organizational cultures and observational lenses, presenting barriers to collaborative efforts at the outset of a crisis. The inherently chaotic nature of these crises exacerbates this problem, slowing the speed of response and the degree of efficacy of the response effort. Researchers have examined these organizational differences but have not defined barriers to mutuality and possible ways to overcome those barriers presenting a gap in knowledge. The purpose of this study was to fill this gap by offering areas to focus on to improve cultural awareness between disparate organizations. The central research question …

Mapping Decisions Of Reporting Asset Misappropriation Within An Accounting Department Using Behavioral, Cognitive, And Cultural Traits, Nora Alaniz Bouqayes

Open Access Theses & Dissertations

The problem of global fraud continues to be pandemic with the cost to organizations exceeding $3.9 trillion of lost revenues every year. Accounting research is slowly embracing the behavioral science research and has expanded limited literature addressing the traits of fraud perpetrators. This study begins to examine behavioral, cognitive, and cultural traits of reporters of fraud in accounting departments. This study narrows the area of interest to asset misappropriation as part of the Occupational Fraud and Abuse Classification System created by the Association of Fraud Examiners. An initial instrument to measure traits is developed and used to map decision paths …

Job Satisfaction, Organizational Culture, And British Nurses' Intention To Leave Employment, Brendan Edward Williams

Walden Dissertations and Doctoral Studies

In spite of decades of research, concerning nurse's intention to leave their employer (ITL), in 2011, 31.2% of the British nurses surveyed indicated they had formed an ITL. Grounded in reasoned action theory as developed by Ajzen and Fishbein, the purpose of the correlational study was to provide hospital managers with information regarding the relationship among nurse's job satisfaction (JS), organizational culture (OC), and ITL. The archival data from the 2011 NHS Staff Survey included responses from nurses (n = 21,257) across the British National Health Service. The Spearman's rho correlates rs (21,257) indicated relationships among nurse's job satisfaction, organizational …

Examining How Knowledge Managers Facilitate The Process Of Knowledge Creation In Organizations, Dean Allen Call

Walden Dissertations and Doctoral Studies

The problem addressed in this study was how knowledge managers facilitated the process of knowledge creation. Researchers identified this area as important because it begins to fill the literature gap in the dynamics surrounding knowledge creation. Using 4 research questions developed from the theory of dynamic organizational knowledge creation, the study investigated how knowledge managers facilitated and supported knowledge creation, promoted knowledge formation, and accounted for knowledge gaps. The theory was selected to provide a framework and an analytical perspective on the process of knowledge creation. A qualitative research design was used to learn from a sample of 12 Chief …

The Impact Of Status Consumption On Luxury Consumption Behaviors: The Influence Of Culture, Don L. Faulk

Honors College Theses

Status consumption refers to why people consume luxury products. Over the years a great deal of research has been done as to what factors are linked to status consumption. However there has been little research done on millennial’s status consumption trends. This study examined why millennials consume for status from a cultural angle (individualism and collectivism, power distance, and ethnicity). The survey findings suggest that while the motivation to consume for status and the cultural variable of power distance significantly impacted status purchase intention, individualism/collectivism and ethnicity did not. This study also delves into managerial implications of our results.

Organizational Learning: The Path To Growth, Rachael M. Huang

Scripps Senior Theses

Organizational learning is a topic that has been widely studied under a number of different approaches. The common, essential themes that are present in any theory of organizational leaning reflect the necessity of balancing explorative and exploitative tendencies within organizations. Organizational learning is the key to organizational effectiveness and development, and involves a collective action and mindset that allows for the reflection of current processes and the reevaluation of the efficiency of these processes within organizational structures. In this way, knowledge is embedded into organizational systems so that continuous learning can be implemented on an organizational scale. As a result, …

The Importance Of Cross-Cultural Management In International Business: China And The United States, Natalie (Tilly) Barnett

Scripps Senior Theses

Attention to cross-cultural management in today’s globalized workplace and marketplace is paramount to professional success. In this exploration I examine the nuances of Chinese business practices and organizational culture as well as their likely points of divergence from American traditions. The variance between organizational culture across national borders is often significant and, as demonstrated by the cases herein, can prove to be either an opportunity to succeed beyond expectation or fail to the same extent.

An Evaluation Of Individuals' Construction Of Personal Trust In Organizations, Colin Edward Armour

Walden Dissertations and Doctoral Studies

Trust is in decline within organizations resulting from poor management and ethical indifference. Failing to address trust perceptions has led to stress between management and employees. Researchers have studied organizational trust as a constant quality within groups but have neglected the uniquely individual constructs of trust that inhibit trust-building efforts. The purpose of this quantitative study was to evaluate how personal constructs of trust may affect outcomes at the organizational level among workers and managers in hierarchal structured organizations. The topics of the research questions addressed the extent which cultural values and the relative trust situation affected individuals' perceptions of …

Clones In The Mba Classroom: Understanding The Relationship Between Culture And Mba Students’ Attitudes Toward Socially Responsible Business Leadership: A Mixed Methods Cross-National Study, Juan F. Roche

Dissertations

Recurrent corporate scandals have underscored the need for business leaders, the majority of whom were trained in business schools, to address tradeoffs between the interests of investors and those who serve the common good as an expression of socially responsible business leadership (SRBL). This study offers an integrated corporate social responsibility model (ICSRM), which displays the factors that scholarly research suggests promote and hinder corporate social responsibility (CSR) practice. However, because the CSR concept originated in the United States and the American business school model is replicated across the globe, most theories that support this conceptual framework were developed through …