Business Commons^™

Cause Related Marketing And Its Impact On Sales: Mediating By Brand Loyalty And Customer Purchase Intention, Ahmed Imran Hunjra, Rauf I. Azam, Asad Afzal Humayoun

Ahmed Imran Hunjra (PhD)

The objective of this study is to test CRM and sales in their direct relation and examine the impact of CRM campaigns on brand loyalty, consumer purchase intention and ultimately on sales. The questionnaire was distributed among students and employees at different universities and organizations. This study concludes that cause related marketing campaigns have positive influence on sales activities of companies. This link is also mediated by brand loyalty and consumer purchase intention that eventually have positive effect on sales.

The Impact Of Trust And Cabin Crew Performance On Customers’ Satisfaction, Nadeem Safwan, Ahmed Imran Hunjra, Mohammad Ashfaq, Syed Qasim Haroon Naqvi

Ahmed Imran Hunjra (PhD)

In this research, the case of AIRBLUE has been taken to examine what people think about its performance, whether they trust this airline or not, and are they satisfied or not? Further, this study measures the impacet of cabin crew performance and trust on customer satisfaction. The data was collected by distributing questionnaires to the domestic travelers of AIRBLUE. The sample size of the research was of 180 people. The result shows that majority of people are satisfied with the performance of AIRBLUE and they trust on its service, but at the same time they have positive expectation that AIRBLUE …

Marketing Ethics And Pharmaceutical Industry, Khurram Mirza, Majed Rashid, Ahmed Imran Hunjra

Ahmed Imran Hunjra (PhD)

Does marketing practices of pharmaceutical companies in developed and third world countries are same? This book gives a perspective of Unethical Marketing and Promotional activities done by Pharmaceutical Companies.Pharmaceuticals internationally are under scrutiny, for conducting their business on high ethical grounds but this would seem to be a wild goose chased, when we actually evaluate the business conduct of those organizations in developing countries. There is a substantial difference of ethical conduct in doing business in third world countries like Pakistan. In this book the author tries to elaborate these differences for understanding the Unethical Marketing and Promotion of Pharmaceutical …

Investment Appraisal Techniques And Constraints On Capital Investment, Ahmed Imran Hunjra, Iram Batool, Ghulam Shabbir Khan Niazi, Ijaz Ur Rehman

Ahmed Imran Hunjra (PhD)

The objective of this study is to determine the level of application and perception of finance executives and analysts regarding the investment appraisal techniques in Pakistani corporate sector in the light of theory. This study also investigates the major constraints on capital investment. Total 63 questionnaires were distributed in different cities of Pakistan (Islamabad, Rawalpindi, Lahore, Multan and Faisalabad) but only 37 properly filled questionnaires were processed; the potential respondents were the finance executives and Chief Financial Officers (CFOs) of the companies. The companies listed at KSE related to ten leading sectors were the population of this study. It is …

Individual Investors Perception Of Dividends: Pakistan's Perspective, Muhammad Naeem Akhtar, Ahmed Imran Hunjra, Arifa Andleeb, Babar Zaheer Butt

Ahmed Imran Hunjra (PhD)

This research paper argue that there exists a strong preference for dividends among investors. The main purpose is to find the factors that lead individual investors to reveal their preference for either cash or stock dividends. The most important dividend theories are employed to test the behavior of Pakistani individual investors towards dividends. The results reveal strong evidence that individual investors in Pakistan want dividends either in the form of cash or stocks. They also have a strong preference for dividend even if a company has to pay it by borrowing.

Long Run Relationship Between Poverty And Macro-Economic Variables In Pakistan, Muhammad Naeem Akhtar, Ahmed Imran Hunjra, Nadeem Safwan, Abrar Ahmad

Ahmed Imran Hunjra (PhD)

This research study examines the long run relationship between poverty and economic indicators in Pakistan. Data from 1972 to 2010 is used to analyze the relationship between various economic variables and poverty. The economic indicators include; consumer price index, literacy rate and population growth. Head count rate is used to measure poverty. The statistical techniques used include unit root Augmented Dickey Fuller test (for checking the stationary data) & Johansen’s co-integration test for long run relationship. The study found co-integration between all the economic factors and poverty, which means that economic performance indicators are pertinent predictors of poverty. This can …

Determinants Of Financial Management Practices: A Conceptual Study, Ahmed Imran Hunjra, Jamshed Iqbal

Ahmed Imran Hunjra (PhD)

The purpose of this study is to investigate various factors (uncertainty, corporate social disclosure and stakeholder) that impact the selection of financial management practices. Further, this study attempts to explore the impact of financial management practices and earnings management on firm performance. In order to achieve the objective, a conceptual model has been developed based on previous theories and empirical literature. The findings of the study would be quite beneficial for capital providers – lenders and shareholders – who would like to use their funds for financial practices. On the other hand, capital providers will be hesitant to provide capital …

Relationship Between Decision Making Styles And Consumer Behavior, Ahmed Imran Hunjra, Ghulam Shabbir Khan Niazi

Ahmed Imran Hunjra (PhD)

The objective of this study is to identify different factors that impact consumer behavior on the basis of a decision making style. The sample size of this study was 250 questionnaires. Correlation and multiple regression were performed to measure the relationship between independent and dependent variables. This study concludes there is a significant relationship between male and female decision making style and female respondents are more likely to assert that decision making styles influence consumer behavior. All the independent variables have significant positive relationship with consumer behavior.

Service Quality, Customer Satisfaction And Loyalty: An Empirical Analysis Of Banking Sector In Pakistan, Mohsin Zafar, Sana Zafar, Aasia Asif, Ahmed Imran Hunjra, H. Mushtaq Ahmad

Ahmed Imran Hunjra (PhD)

Effective Advertising And Its Influence On Consumer Buying Behavior, Ghulam Shabbir Khan Niazi, Javaria Siddiqui, Burhan Ali Shah, Ahmed Imran Hunjra

Ahmed Imran Hunjra (PhD)

Advertising is a way of communication to convince an audience for taking purchase decision about a product or service and delivering information to viewers. This paper examines the relationship between environmental response and emotional response which are independent variables with dependent variable i.e. consumer buying behavior. This research investigates the relationship between the variables involved, by taking the 200 responses in twins’ cities of Pakistan. Findings of this study show the moderate relationship between independent variables and dependent variable. It shows that consumer purchase those brands from which they are emotionally attached. This study reports new results in the field …

Patterns Of Capital Structure And Dividend Policy In Pakistani Corporate Sector And Their Impact On Organization Performance, Ahmed Imran Hunjra, Muhammad Bilal, Haroon Shafi, Ikram Ullah, Kashif Ur Rehman

Ahmed Imran Hunjra (PhD)

The purpose of this study is to determine the patterns of capital structure decisions and dividend policy as well as their level of application in Pakistani corporate sector and also to check the impact of capital structure and dividend policy on organization performance. A total of ninety one questionnaires were distributed in different companies but seventy three filled were received and sixty one were processed for analysis. The potential respondents were finance executives and financial analysts of the companies. The study concludes that capital structure decisions are being properly practiced while dividend policy is a major concern in most of …

Determinants Of Business Success Of Small And Medium Enterprises, Javed Mahmood Jasra, Muhammad Asif Khan, Ahmed Imran Hunjra, Rana Aziz Ur Rehman, Rauf I. Azam

Ahmed Imran Hunjra (PhD)

The small and medium enterprises (SMEs) play critical role in the development of the country. The success of SMEs depends on number of factors. This study examines the role of key factors in the success of SMEs in Pakistan. The study also investigates the relationship between SMEs success and its determinants. Target population of the study was SMEs operating in different lines of business from service to manufacturing. Sample size of this study was 520 small and medium lines of businesses. Responses of the subjects were collected through questionnaires. SPSS software is used for analysis. This study concludes that there …

Determinants Of Short Term Investment Decision Making, Muhammad Naeem Akhtar, Ahmed Imran Hunjra, Kashif Ur Rehman

Ahmed Imran Hunjra (PhD)

This study examines the impact of financial literacy, accounting information, openness to experience and information asymmetry on the short-term investment decision making of the stock market investors. For this purpose 23 item questionnaire was developed and distributed among 185 stock market investors through non-probability sampling. The results indicate that all these factors have a significant effect on the short-term investment decision making. Results also indicate that individual investors with higher educational qualifications have more intentions for short-term investments as compared to the investors with other qualifications.

Financial Crises And Economic Growth In Pakistan: A Time Series Analysis, Rauf I. Azam, Iram Batool, Rabia Imran, Ahmed Imran Hunjra, Muhammad Irfan Chani

Ahmed Imran Hunjra (PhD)

The purpose of this research is to investigate causal relationship between economic growth and major indicators of financial crisis -- inflation rate, interest rate and the volume of foreign debt-- in Pakistan. This study also highlights the stability of the relationship between indicators of financial crisis and economic growth. The annual time series data ranging from 1972 to 2010 is used for the analysis. Johansen’s co-integration test is used to check the stability of long run equilibrium relationship between the variables used in the study. The results indicate that is long run stable equilibrium relationship between economic growth and the …

Technology Based Employee Training And Organizational Performnace, Asad Afzal Humayoun, Ahmed Imran Hunjra, Kashif Ur Rehman

Ahmed Imran Hunjra (PhD)

The ever growing complexity and variability in the business environment followed by a sharp change in the technology, the organizations as well as the aggressive competition needs use all of their resources to achieve the competitive advantage in the industry and the most consistent and important source of competitive advantage is the skilled workers. The success in the business depends solely on the faithful and loyal workers and it is undesirable fact that the HR practice is an important source of the work relations. In the light of current situation the focus of this study is to use the relevant …

Planned Behavior Entrepreneurship And Intention To Create A New Venture Among Young Graduates, H. Mushtaq Ahmad, G. S K. Niazi, Ahmed Imran Hunjra, Kashif Ur Rehman, Rauf I. Azam

Ahmed Imran Hunjra (PhD)

Application Of Finance Techniques: An Empirical Analysis Of Pakistani Corporate Sector, Ahmed Imran Hunjra, Ghulam Shabbir Khan Niazi, Syed Waqar Akbar, Kashif Ur Rehman

Ahmed Imran Hunjra (PhD)

The study reviews the core areas of the finance functions and their level of applications in Pakistani corporate sector. A total of 70 questionnaires were distributed in different companies, 53 were received and 49 were processed, the respondents were finance executives and financial analysts of the companies. The study concludes that respondents are well aware of finance functions; out of these functions applications of capital structure decisions are being properly practiced while dividend policy is a major concern in most of the organizations. Investment appraisal techniques are not followed systematically due to constraints on capital investment and availability of resources. …

Critical Success Factors Of Projects, Fida Hussain Hussain, Ahmed Imran Hunjra, Majed Rashid

Ahmed Imran Hunjra (PhD)

Factor Explaining The Choice Of Finance Major: Students Perception Towards The Finance Profession, Ahmed Imran Hunjra, Kashif Ur Rehman, Abrar Ahmad, Nadeem Safwan, Ijaz Ur Rehman

Ahmed Imran Hunjra (PhD)

No abstract provided.

Cause Related Marketing And Its Impact On Sales, Ahmed Imran Hunjra, Ghulam Shabbir Khan Niazi

Ahmed Imran Hunjra (PhD)

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The significance of this research involves the careful study to find the importance of CRM. This new form of marketing, practiced extensively from last two decades across the globe, focuses on CRM practices and its impacts on the companies’ sales. It will help in: a) devising better strategies for the future, b) guide organization that CRM influence the choice of consumers, c) prove to be a very important tool and instrument in creating brand awareness & loyalty and d) boosting …

Product Development In The Perspective Of Knowledge Management, Abrar Ahmad, Ahmed Imran Hunjra, Kashif Ur Rehman

Ahmed Imran Hunjra (PhD)

The purpose of this study is to discover the role of social knowledge management enabler such as managerial support and empowerment in product development. This research study explores the concept of dynamic capabilities and how it is basically formed by the combination of knowledge generation, knowledge integration, and knowledge configuration. Present research study also focuses on the product organizations. The importance of knowledge management is very well understood by the companies in Pakistan, they know that the knowledge management process, if effectively processed in an organization, helps in the development of products. This study confirms that dynamic capabilities generate product …

Institutional, Macro Economic Policy Factors And Foreign Direct Investment: South Asian Countries Case, Muhammad Azam, Hashim Khan, Ahmed Imran Hunjra, H. Mushtaq Ahmad, M. Irfan Chani

Ahmed Imran Hunjra (PhD)

Risk And Return Relationship In Stock Market And Commodity Prices: A Comprehensive Study Of Pakistani Markets, Ahmed Imran Hunjra, Muhammad Azam, Ghulam Shabbir Khan Niazi, Babar Zaheer Butt, Kashif Ur Rehman, Rauf I. Azam

Ahmed Imran Hunjra (PhD)

The objective of this study is to determine the risk and return relationship on the basis of univariate modeling approach. This study is helpful to analyze the asymmetric nature of data including the seasonal affect and non linear properties in risk and return relationship scenario. In this study, monthly data was used regarding gold price, cotton prices and sugar price along with KSE 100 index. The data span of all variables cover the time period from July 1998 to July 2008. The overall results indicate that asymmetric and seasonal effect is present in commodities market and stock market. But the …

Relationship Between Customer Satisfaction And Service Quality Of Islamic Banks, Muhammad Naeem Akhtar, Ahmed Imran Hunjra, Syed Waqar Akbar, Kashif Ur Rehman, Ghulam Shabbir Khan Niazi

Ahmed Imran Hunjra (PhD)

Practices Of Working Capital Policy And Performance Assessment Financial Ratios And Their Relationship With Organization Performance, Dr. Ghulam Shabbir Khan Niazi, Ahmed Imran Hunjra, Majid Rashid, Syed Waqar Akbar, Muhammad Naeem Akhtar

Ahmed Imran Hunjra (PhD)

The purpose this study is to highlight the application of working capital policy and the performance assessment financial ratios and to determine their relationship with organization performance. The target respondents were the finance executives/financial analysts of the companies. 64 properly filled questionnaires were processed for analysis. This study concludes that the finance executives consider that the proper practices of working capital and financial ratios are very important for the growth and performance of the organization. This research study also finds that there is positive and significant relationship between these practices and organization performance.

Impact Of Employee Empowerment On Job Satisfaction: An Empirical Analysis Of Pakistani Service Industry, Ahmed Imran Hunjra, Muhammad Yousaf, Naeem Ul Haq, Syed Waqar Akbar

Ahmed Imran Hunjra (PhD)

The purpose of this study is to determine the relationship between employee empowerment and job satisfaction in Pakistani service industry. This study also examines the difference between job satisfaction level of male and female employees. The questionnaire consisting twenty four statements was used for collection of data and was distributed among 200 employees of service industries in Pakistan. SPSS was used for analysis. Results indicate that employee empowerment has positive and significant impact on job satisfaction. The results also confirm a significant difference between male and female employees job satisfaction level. Evidence depicts that male employees are more satisfied from …

Outcomes Of Cause Related Marketing: A Demographic Analysis, Syed Tauqeer Ahmad, Iram Batool, Salman Ali Quarshi, Ahmed Imran Hunjra, Ghulam Shabbir Khan Niazi

Ahmed Imran Hunjra (PhD)

The purpose of this study determines the cause related marketing practices in Fast Moving Consumer Goods industry. Further this study investigates the relationship among the determinants of CRM and demographic variables. The sample size of this study was 629. The concern respondents were the post graduate students and employees of different universities and organizations. SPSS was used to analyze the data. This study finds that CRM is proven as strategic tool with multi-dimensional objectives like aligning their brand with worthy cause, by promising to contribute in monetary terms. Their sales increase and fulfill their corporate social responsibility that both are …

Students’ Attitude Towards The Uses Of Internet, Kashif Ur Rehman, Ahmed Imran Hunjra, Nadeem Safwan, Abrar Ahmad

Ahmed Imran Hunjra (PhD)