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Full-Text Articles in Business

Exploring The Airline Passengers’ Preferences Of Inflight Foods, Eun Min Hwang Dec 2020

Exploring The Airline Passengers’ Preferences Of Inflight Foods, Eun Min Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

To keep up with a rapidly expanding aviation industry, it is critical for airline marketers to incorporate most preferred service elements to enhance the passengers’ inflight experience. To attract the valued passengers, the current study focused on inflight foods and included the attributes that address the trends of healthy and environmentally sustainable foods. Usingconjoint value analysis, the study investigated the differences on participants’ preferences and importance of inflight food attributes with their demographic profiles and travel characteristics. The research found that health and taste attributes were found to be the greatest importance of inflight foods and suggested the optimal inflight …


An Examination Of The Role Of Online Reviews For Niche Restaurant Segments: Casino Buffet Restaurants, Tevfik Demirciftci Aug 2020

An Examination Of The Role Of Online Reviews For Niche Restaurant Segments: Casino Buffet Restaurants, Tevfik Demirciftci

UNLV Theses, Dissertations, Professional Papers, and Capstones

This dissertation applied hygiene factor (two-factor theory) and rational choice theory to investigate the factors which influence satisfaction for iconic, niche casino buffet restaurants, determine if the factors that impact satisfaction also impact WTP in the same direction and with the same weight, and examine the relationship between those items mentioned in online reviews and WTP in a buffet setting. Two studies were conducted to discover the key attributes of the casino buffet restaurant. In the first study, a qualitative-text analysis-was made to discover satisfiers and dissatisfiers for casino buffet restaurants. In the second study, a quantitative analysis -conjoint analysis-was …


Shattering The Glass: Will Gen Z Bring Us Closer To Gender Equality In Us Hospitality Leadership?, Denise Holly Ramirez Molintas May 2020

Shattering The Glass: Will Gen Z Bring Us Closer To Gender Equality In Us Hospitality Leadership?, Denise Holly Ramirez Molintas

UNLV Theses, Dissertations, Professional Papers, and Capstones

The continued underrepresentation of women in senior leadership positions has impaired the hospitality industry’s capacity to achieve the fifth UN Sustainable Development Goal of Gender Equality. Although the industry has initiated programs to establish gender parity, the innate gendering through traditional leadership prototypes and gender-role stratification requires investigation. Scholars have noted the limited focus on gender-aware issues in hospitality research. Further, as gender is a socialized construct, historical shifts in gender ideologies have enabled changes in gendering at the individual, interactional, and institutional dimensions of society. Grounded in gender as a social structure theory and role congruity theory, this dissertation …


How Consumers Assess Multiple Cues: The Role Of Dual Processing System On Hotel Booking Decisions, Eun Joo Kim May 2020

How Consumers Assess Multiple Cues: The Role Of Dual Processing System On Hotel Booking Decisions, Eun Joo Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

An online travel agency (OTA) is an important channel for hotels to generate new reservations. To make booking decisions, people collect and evaluate available information. Hotels try to provide effective information to persuade customers to book their hotel deals; however, not all information is manageable by the hotels. This research evaluates the effects of information on OTA websites with an approach based on the origins of the information. Depending on the origin, multiple cues can be categorized by two types, controllable and uncontrollable cues. A controllable cue is information that hotels can maintain, whereas an uncontrollable cue is not manageable …


Organizational Symbolism And Employee Immersion, A Mixed Methods Investigation Of Organizational Socialization Efficacy In The Hotel Industry, Jeffrey Michael Yedlin May 2020

Organizational Symbolism And Employee Immersion, A Mixed Methods Investigation Of Organizational Socialization Efficacy In The Hotel Industry, Jeffrey Michael Yedlin

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study delves into the theory of organizational socialization through a mixed methods exploratory explanatory design examining organizational symbolism and social capital to identify strategies to reduce new hire turnover in hospitality. Constructs within the study include role clarity, training, organizational and coworker support as well as future prospects. New literature was studied for developing theory. Seminal work on socialization by Van Maanen and Schein (1979), Feldman and March (1981), Jones (1986), and Taormina (1997), perceived organizational support from Eisenberger et al., (1986), self-efficacy from Bandura (1977), and organizational symbolism by Dandridge & Mitroff (1980) and Van Buskirk (1991) were …