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Articles 1 - 30 of 60
Full-Text Articles in Business
Portland State University Spring Symposium Report, Stephen Percy, Amy Mulkerin, Anna Ruby, Andria Johnson, Rowanna L. Carpenter, Jill Emery, Jennifer H. Allen, Kevin Neely, Lindsey Wilkinson, Cara Meyer, Michelle Janke, Jen Gray-O'Connor, Brad Simmons, Kelly Fry
Portland State University Spring Symposium Report, Stephen Percy, Amy Mulkerin, Anna Ruby, Andria Johnson, Rowanna L. Carpenter, Jill Emery, Jennifer H. Allen, Kevin Neely, Lindsey Wilkinson, Cara Meyer, Michelle Janke, Jen Gray-O'Connor, Brad Simmons, Kelly Fry
Office of the President Publications and Presentations
The 2023 Spring Symposium arose in response to a request to PSU administrators in a Faculty Senate Resolution. That resolution noted the high level of interest by the Faculty Senate in both understanding and engaging in the university’s budgeting processes.
The Symposium offered an opportunity for all PSU employees to come together to identify priorities and shared purpose regarding the university’s approach to long term financial planning. The recommendations created during the symposium are being shared with incoming president Ann Cudd to inform her thinking as PSU pursues a path toward financial sustainability.
Table of Contents
04 Statement from President …
The Impact Of Effective Leadership In Cross-Functional New Product Development Virtual Teams, Obianuju Obiano
The Impact Of Effective Leadership In Cross-Functional New Product Development Virtual Teams, Obianuju Obiano
Engineering and Technology Management Student Projects
The emergence of covid-19 has forced a lot of companies to move to virtual remote work. New product development cross-functional teams who meet often or few times in a year are now compelled to transition fully into virtual remote workplace. The question is how they can function effectively with maximum performance as they did in the traditional environment. This paper's main objective of this paper is to investigate and understand how effective leadership management can influence performance, conflict, and knowledge sharing while enhancing cross-functional new product development virtual teams. An in-depth analysis of literature has been conducted in this to …
On Making Experimental Design Choices: Discussions On The Use And Challenges Of Demand Effects, Incentives, Deception, Samples, And Vignettes, Stephanie Eckerd, Scott Duhadway, Elliot Bendoly, Craig R. Carter, Lutz Kaufmann
On Making Experimental Design Choices: Discussions On The Use And Challenges Of Demand Effects, Incentives, Deception, Samples, And Vignettes, Stephanie Eckerd, Scott Duhadway, Elliot Bendoly, Craig R. Carter, Lutz Kaufmann
Business Faculty Publications and Presentations
In late 2018, the Journal of Operations Management published an invited methods article by Lonati et al. (2018) to provide guidance to authors on how to design behavioral experiments to achieve the rigor required for consideration in the journal. That article was written as a response to a number of behavioral research submissions to JOM, each dealing with interesting topics but viewed by the editors to possess poor design choices at inception. While the Lonati et al. (2018) piece provides experimental guidance fitting to certain research agendas, questions have arisen concerning whether and how exactly to implement some of the …
Employee Overqualification And Manager Job Insecurity: Implications For Employee Career Outcomes, Berrin Erdogan, Zahide Karakitapoğlu‐Aygün, David Ellis Caughlin, Talya N. Bauer, Lale Gumusluoglu
Employee Overqualification And Manager Job Insecurity: Implications For Employee Career Outcomes, Berrin Erdogan, Zahide Karakitapoğlu‐Aygün, David Ellis Caughlin, Talya N. Bauer, Lale Gumusluoglu
Business Faculty Publications and Presentations
In this study, we propose that manager job insecurity will moderate the nature of the relationship between perceived overqualification and employee career-related outcomes (career satisfaction, promotability ratings, and voluntary turnover). We tested our hypotheses using a sample of 124 employees and 54 managers working in a large holding company in Ankara, Turkey, collected across five time periods. The results suggested that average perceived overqualification was more strongly, and negatively, related to career satisfaction of employees when managers reported higher job insecurity. Furthermore, employee perceived overqualification was positively related to voluntary turnover when manager job insecurity was high. No direct or …
B-Line Sustainable Urban Delivery: Can Last-Mile Bicycle Delivery Survive The E-Commerce Minefield?, Madeleine Pullman, Jacen Greene, Wanying Shi, Stephan Kaplan
B-Line Sustainable Urban Delivery: Can Last-Mile Bicycle Delivery Survive The E-Commerce Minefield?, Madeleine Pullman, Jacen Greene, Wanying Shi, Stephan Kaplan
Business Faculty Publications and Presentations
As the population of cities in the western United States continues to boom, the demand for retail and wholesale food has followed suit. To deal with the accompanying increase in traffic and congestion from population and business growth, the city of Portland planned to increase bikeways and reduce the use of single-occupant vehicles to less than 30% of total commuters by 2026. Despite efforts to decrease dependence on vehicles, traffic congestion in Portland
continued to increase, and traditional vehicle delivery in the urban area became less and less efficient. As ride-sharing services and online retailers increased their presence in the …
Paints-R-Us Term Project, Tyler Campbell, Skye Gilbreth, Michael Oluwole, Elijah Raffo, Brad Unruh
Paints-R-Us Term Project, Tyler Campbell, Skye Gilbreth, Michael Oluwole, Elijah Raffo, Brad Unruh
Engineering and Technology Management Student Projects
This project will consider a linear product mix optimization problem for a fictional paint company, Paints-R-Us. Paints-R-Us is a wholesale paint manufacturer located in the Pacific Northwest. The Global Production Manager, Steve Brush, has been tasked with maximizing Paints-R-Us’s profit in the upcoming quarter. Steve Brush oversees the global production plan, and in collaboration with the production planners will develop a production plan which optimizes the profits that Paints-R-Us can create in the quarter accounting for the following criteria:
• Demand in the given quarter for each of the 5 paint types that Paints-R-Us produces • The warehousing storage capacity …
Catsvision: Smart Lens Marketing Plan, Neeti Verma, Mert Cihan Tonkal, Chaitali Sunil Sawant, Poonam Ganoskar, John Tacco-Melendez
Catsvision: Smart Lens Marketing Plan, Neeti Verma, Mert Cihan Tonkal, Chaitali Sunil Sawant, Poonam Ganoskar, John Tacco-Melendez
Engineering and Technology Management Student Projects
CatsVision is a new product Samsung is interested in developing for improved visibility in low-light conditions. The product is a set of smart contact lenses with graphene coating technology to help generate sharper image for better vision in the people diagnosed with retinitis pigmentosa.
Retinitis pigmentosa is a genetic disease that leads to a breakdown and loss of cells in the retina. It is estimated to affect 1 in 3,500 to 1 in 4,000 people in the United States and Europe. This market segment is chosen to act as a launching vehicle for the product to gain acceptance information from …
The Main Sources For Technology Management Research: A Bibliometric Approach, Tugrul Daim, H Yalcin
The Main Sources For Technology Management Research: A Bibliometric Approach, Tugrul Daim, H Yalcin
Engineering and Technology Management Faculty Publications and Presentations
In this study, it is aimed to determine the main sources of Technology Management (TM) field. Since there are many bibliographic databases, it is important to identify which journal is the most important in T.M., and there are many journals published in this field, it is possible to decide which one is the most important journal for TM, For this purpose, a series of analyzes were performed on bibliographic data of the publications indexed in Web of Science using bibliometrics. The main purpose of the study is to identify and rank the most important journals in the field of TM. …
Using The Hierarchical Decision Model (Hdm) To Select A Sustainable Voice Over Internet Protocol (Voip) Provider, Fayez Alsoubaie
Using The Hierarchical Decision Model (Hdm) To Select A Sustainable Voice Over Internet Protocol (Voip) Provider, Fayez Alsoubaie
Engineering and Technology Management Faculty Publications and Presentations
The continued technological progression has instituted a modification in communication facets. Consequently, the use of the Voice over Internet Protocol (VoIP) has enhanced and technical researchers believe that this innovation will be at the center stage for future phone engagements. VoIP services are offered by different providers depending on the customer's unique personal or corporate requirement. Therefore, firms should undertake extensive researches to determine the most appropriate service providers that would optimize operations and improve productivity. In most cases, the choice of VoIP in a hierarchical organization is influenced by factors such as the number of users within various protocols, …
An Assessment Of The Factors Influencing The Selection Of The Best Carsharing Alternative In Portland Area Using Hierarchical Decision Modeling (Hdm), Saeed Alzahrani, Ahmed Alzahrani, Xuran Dai, Wei-Chen Hsu, Rashi Tiwari
An Assessment Of The Factors Influencing The Selection Of The Best Carsharing Alternative In Portland Area Using Hierarchical Decision Modeling (Hdm), Saeed Alzahrani, Ahmed Alzahrani, Xuran Dai, Wei-Chen Hsu, Rashi Tiwari
Engineering and Technology Management Faculty Publications and Presentations
Carsharing is a business model of car rentals that allows consumers to benefit from a private vehicle for short periods while being relieved of the costs of the purchase and maintenance. Carsharing is a growing industry and some players are trying to get a hold in the already competitive market. The current transportation market offers consumers many options for buying a vehicle, but fewer practical options for using a vehicle occasionally. Carsharing provides the benefits of allowing easy access to vehicles spread across the city that are rented per an hour or day. It is an increasingly common option for …
Do Pro‐Diversity Policies Improve Corporate Innovation?, Roger C. Mayer, Richard S. Warr, Jing Zhao
Do Pro‐Diversity Policies Improve Corporate Innovation?, Roger C. Mayer, Richard S. Warr, Jing Zhao
Business Faculty Publications and Presentations
Using new product announcements, patents, and patent citations as measures of corporate innovation, we find that corporate policies that promote more pro‐diversity cultures, specifically treatment of women and minorities, enhance future innovative efficiency. This positive effect is stronger during economic downturns and in firms that are more innovative, value intangibles and human capital more highly, have greater growth options, have higher cash flow, and have stronger governance. Pro‐diversity policies also increase firm value via this stimulating effect on innovative efficiency. Our results suggest a channel through which workforce diversity may enhance firm value.
Improving The Candidate Experience: Tips For Developing 'Wise' Organizational Hiring Interventions, Julie M. Mccarthy, Talya N. Bauer, Donald M. Truxillo, Michael C. Campion, Chad H. Van Iddekinge, Michael A. Campion
Improving The Candidate Experience: Tips For Developing 'Wise' Organizational Hiring Interventions, Julie M. Mccarthy, Talya N. Bauer, Donald M. Truxillo, Michael C. Campion, Chad H. Van Iddekinge, Michael A. Campion
Business Faculty Publications and Presentations
Organizations that focus on ensuring a high-quality candidate experience are more likely to attract, engage, and connect with top talent. They are also able to bring more visibility to their brand. This is because when individuals feel connected to an organization, their attitudes and behaviors are more positive. As such, it is critical to ensure that the selection process candidates experience is a positive one. Indeed, a 2017 review of the applicant reactions literature was conducted by McCarthy and colleagues, and findings indicated that when candidates have a negative reaction to the selection process they are likely to report lower …
Best Devices To Replace Laptops At Intel, Aayushi Gupta
Best Devices To Replace Laptops At Intel, Aayushi Gupta
Engineering and Technology Management Student Projects
With the rapid technology changes in today’s world companies that depend on technology need to strategically choose and plan their technology path in order to maintain competitive advantage and avoid any future problems. In this case we have a popular company i.e. Intel Corporation, that provides its employees with a variety of laptops to choose from. We on the other hand, are going to let them choose from the new and advanced Tablets and notebooks so as to provide ease to the employees. We are doing this so as to give more new products available in the market to the …
Accidents Happen: Psychological Empowerment As A Moderator Of Accident Involvement And Its Outcomes, Berrin Erdogan, Adnan Ozyilmaz, Talya N. Bauer, Onur Emre
Accidents Happen: Psychological Empowerment As A Moderator Of Accident Involvement And Its Outcomes, Berrin Erdogan, Adnan Ozyilmaz, Talya N. Bauer, Onur Emre
Business Faculty Publications and Presentations
Research in the occupational safety realm has tended to develop and test models aimed at predicting accident involvement in the workplace, with studies treating accident involvement as the starting point and examining its outcomes being more rare. In the current study, we examine the relationship between accident involvement and a series of outcomes drawing upon a learned helplessness theory perspective. Specifically, we predicted that psychological empowerment would moderate the relationship between prior accident involvement and outcomes. We tested our hypotheses on a sample of 392 employees and their 66 supervisors working in an iron and steel manufacturing firm in Southern …
Trust In Organization As A Moderator Of The Relationship Between Self-Efficacy And Workplace Outcomes: A Social Cognitive Theory-Based Examination, Adnan Ozyilmaz, Berrin Erdogan, Aysegul Karaeminogullari
Trust In Organization As A Moderator Of The Relationship Between Self-Efficacy And Workplace Outcomes: A Social Cognitive Theory-Based Examination, Adnan Ozyilmaz, Berrin Erdogan, Aysegul Karaeminogullari
Business Faculty Publications and Presentations
Drawing on a social cognitive theory perspective, we contend that an employee's trust in oneself, or self‐efficacy, will interact with the individual's trust in the system, or trust in organization, to predict job attitudes and behaviours. Specifically, we expected that self‐efficacy would have stronger effects on job attitudes (job satisfaction and turnover intentions) and behaviours (task performance and organizational citizenship behaviours) to the degree to which employees perceive high levels of trust in organization. Using data collected from 300 employees and their respective supervisors at a manufacturing organization in Turkey across three waves, we found that self‐efficacy had more positive …
A Refined Framework Of Information Sharing In Perishable Product Supply Chains, Luluk Lusiantoro, Nicky Yates, Carlos Mena, Liz Varga
A Refined Framework Of Information Sharing In Perishable Product Supply Chains, Luluk Lusiantoro, Nicky Yates, Carlos Mena, Liz Varga
Business Faculty Publications and Presentations
Purpose – This study contributes to our understanding of the relationship between information sharing and performance of perishable product supply chains (PPSC). Building on transaction cost economics (TCE), organisational information processing theory (OIPT), and contingency theory (CT) this study proposes a theoretical framework to guide future research into information sharing in perishable product supply chains (IS-PPSC).
Design/methodology/approach – Using the systematic literature review methodology, 48 peer-reviewed articles are carefully selected, mapped, and assessed. Template analysis is performed to unravel the relationship mechanisms between information sharing and PPSC performance.
Findings – We find that the relationship between information sharing and PPSC …
Tesla Solar Roof Marketing Plan, Mustafa Almuzel, Touraj Goudarznia, Ali Daneshi, Mohammadsaleh Saadatmand, Mufeed Yacoub
Tesla Solar Roof Marketing Plan, Mustafa Almuzel, Touraj Goudarznia, Ali Daneshi, Mohammadsaleh Saadatmand, Mufeed Yacoub
Engineering and Technology Management Student Projects
This marketing plan for Tesla roof has been written to find the best marketing strategies for this new product. Tesla roof was launched in 2017 as part of Tesla’s mission to accelerate the transition of the world into sustainable energy. The objective is to position Tesla roof tile as the first choice for homeowners seeking aesthetics and green energy, gaining market share within three years. The research shows that positioning Tesla roof in the solar market would be the most suitable approach for Tesla. Research and customer interviews analysis implies that the value proposition for this solar roof would be …
The Effect Of Family Ownership On The Relation Between Executive Compensation And Performance: Evidence From Thailand, Thomas J. Connelly, Piman Limpaphayom, Michael J. Sullivan
The Effect Of Family Ownership On The Relation Between Executive Compensation And Performance: Evidence From Thailand, Thomas J. Connelly, Piman Limpaphayom, Michael J. Sullivan
Business Faculty Publications and Presentations
This study investigates the pay-performance relation for directors and managers in a sample of Thai public companies. It is hypothesized that family ownership mediates the pay-performance relations for directors and managers. The results show a strong link between managerial compensation and firm performance only for firms with low levels of family ownership. Conversely, there is a strong link between director compensation and firm performance only for firms with high levels of family ownership. The findings indicate that the relation between executive compensation and firm performance is more complex than previously documented.
Effects Of Top-Performer Rewards On Fellow Salespeople: A Double-Edged Sword, C. Fred Miao, Kenneth R. Evans, Pochien Li
Effects Of Top-Performer Rewards On Fellow Salespeople: A Double-Edged Sword, C. Fred Miao, Kenneth R. Evans, Pochien Li
Business Faculty Publications and Presentations
Rewarding top performers is of strategic importance to the sales organization. Top-performing salespeople not only contribute significantly to the success of their firm but may also motivate the skill development of peer salespeople. However, both academic research and anecdotal evidence suggest that top performer rewards can boomerang by damaging peer salespeople's morale and productivity, although the underlying mechanisms and boundary conditions remain unclear. Using a sample of salespeople and their managers from financial investment firms in Taiwan, the authors uncover both positive and negative effects of top-performer rewards. Specifically, it is found that when behavior control is employed, top-performer rewards …
Wine Tasting Room, Touraj Goudarznia, Kyle Kniffin, Ali Alkhafaji
Wine Tasting Room, Touraj Goudarznia, Kyle Kniffin, Ali Alkhafaji
Engineering and Technology Management Student Projects
The Purpose of this project is to renovate an abandon building already located on the CPI winery property and turn it into a wine tasting room. The CPI winery, located right here in the Willamette valley has been bottling and selling wine to the general public for the past five years. They have built a loyal customer base all around the country but look to expand their footprint by opening a brand new tasting room. 52 days after the approval from the owner of the winery to move forward with the project CPI wines will be celebrating a news year’s …
Implications In Implementing Self-Managed Teams In Organizations, Aayushi Gupta, Alex Tacco Melendez, Janet Rosenthal, Lipishree Vrushabhendra
Implications In Implementing Self-Managed Teams In Organizations, Aayushi Gupta, Alex Tacco Melendez, Janet Rosenthal, Lipishree Vrushabhendra
Engineering and Technology Management Student Projects
Over the past few decades, organizations have developed workplace teams that are multi-faceted, diverse and classified or divided by objective. These teams are essentially turning out to be instrumental in innovation and change in organizations. One such work team that has evoked interest in the recent past is the self-managed team. The design, structure and performance of self-managed teams varies from the other teams significantly. Nevertheless, these teams like the other workplace teams share common benefits such as increased knowledge and skills, synergy and commitment. The main difference lies in the way these teams work. The objective of this research …
Optimizing Distributed Energy Resources On A Distribution Feeder, Bill Henry, Stephen Macdonald, Nicole Wehner, Gabe Mcbride, Tyler Groth
Optimizing Distributed Energy Resources On A Distribution Feeder, Bill Henry, Stephen Macdonald, Nicole Wehner, Gabe Mcbride, Tyler Groth
Engineering and Technology Management Student Projects
The purpose of this study is to optimize a set of distributed energy resources (DERs) on an electric utility distribution level feeder. A DER is a decentralized resource, usually located at end-use electric utility customer sites, that stores or generates electricity – such as batteries and rooftop photovoltaic solar, or in the case of demand response, in which the utility has the ability to manage electricity consumption to the benefit of distribution grid operation. The aggregation and optimization of a set of DERs of disparate operating characteristics, over a period of three years is performed and the methods employed explained. …
Assessment Of Minimum Viable Product Techniques: A Literature Review, Mohammadsaleh Saadatmand
Assessment Of Minimum Viable Product Techniques: A Literature Review, Mohammadsaleh Saadatmand
Engineering and Technology Management Student Projects
Although the minimum viable product (MVP) concept provides a means to test ideas and hypothesis at early stages, it does not indicate that it is easy to build. MVP tests whether your idea solves a real problem that customers are willing to pay for. In order to reach the stage of building a product that people want to use and pay for, we need to make sure product passes certain tests. In turn, MVP techniques/methods are designed not only to test technical questions about the product, but also to assess the viability of business model hypothesis. Once the hypothesis that …
A Simulation For Managing Complexity In Sales And Operations Planning Decisions, Scott Duhadway, David Dreyfus
A Simulation For Managing Complexity In Sales And Operations Planning Decisions, Scott Duhadway, David Dreyfus
Business Faculty Publications and Presentations
Within the classroom it is often difficult to convey the complexities and intricacies that go into making sales and operations planning decisions. This article describes an in‐class simulation that allows students to gain hands‐on experience with the complexities in making forecasting, inventory, and supplier selection decisions as part of the sales and operations planning process. The activity may be run during one class period and is flexible enough to accommodate almost any class size. During the simulation, students may apply forecasting techniques, inventory management concepts, and supplier selection processes, while experiencing the effects of supply chain disruptions. This simulation is …
Virtual Teams : Boon Or Bane?, Krishna Priya Muraleedharan, Satvik Vishnubhatta, Smitha Mandhani, Unmesh Deodhar
Virtual Teams : Boon Or Bane?, Krishna Priya Muraleedharan, Satvik Vishnubhatta, Smitha Mandhani, Unmesh Deodhar
Engineering and Technology Management Student Projects
A virtual team is a group of people who work together across time, space and organizational boundaries.Virtual teams came into existence as the work expertise is distributed globally and it provides more flexibility to the employees. The members of a virtual team have varied skills and they work towards achieving a common goal.
To explain the challenges faced by virtual teams we have studied research papers and case study for whom the only economically and practically means of communication was asynchronous and synchronous computer-mediated communication. This research paper highlights the challenges of making and keeping trust in a virtual team …
Dilemmas In Not Invented Here Syndrome, Surekha Chanamolu, Shihab Hanayneh, Lennae Misiewicz, Marthed Mohammed, Jacqueline Nayame
Dilemmas In Not Invented Here Syndrome, Surekha Chanamolu, Shihab Hanayneh, Lennae Misiewicz, Marthed Mohammed, Jacqueline Nayame
Engineering and Technology Management Student Projects
Not Invented Here syndrome has many negative effects on the performance of companies. However, there are several ways companies can work to overcome NIH syndrome. Some of the most important aspects when it comes to identifying and overcoming NIH syndrome include performance and communication, optimal performance and tenure, the absorptive capacity paradox, intra-organizational communication, experience with external knowledge, and poorly balanced incentive systems. NIH syndrome typically begins when a company feels that their identity is threatened and therefore they reject information from other companies or organizations. The focus of this paper is to address the manifestations, causes, and consequences of …
Optimizing Student Workforce Scheduling At Psu Office Of Information Technology (Oit), Agam Ebramsyah, Aishwarya Joy, Cody Miller, Jake Stevens, Priyanka Patil
Optimizing Student Workforce Scheduling At Psu Office Of Information Technology (Oit), Agam Ebramsyah, Aishwarya Joy, Cody Miller, Jake Stevens, Priyanka Patil
Engineering and Technology Management Student Projects
A significant challenge for businesses of any size, is generating a work schedule that ensures adequate personnel coverage to ensure all aspects of the business are properly staffed, while preventing waste produced from having an excess number of employees working at a given time. The decision to manually create spreadsheets and work schedules that take into account availability, staffing requirements, and cost efficiency can become overwhelming and labor intensive. For Portland State University's Office of Information Technology (OIT), there is a significant challenge in scheduling student workers, while ensuring staffing requirements are met, student work hour restrictions are observed, and …
Organics To You - Optimization Of Produce Bins, Rassaniya Lerdphayakkarat, Chuan Chieh Lu, Jon Roschke, Juliana Suzuki, Jessie Truong
Organics To You - Optimization Of Produce Bins, Rassaniya Lerdphayakkarat, Chuan Chieh Lu, Jon Roschke, Juliana Suzuki, Jessie Truong
Engineering and Technology Management Student Projects
Organics to You (www.organicstoyou.org ) is a produce delivery company that focuses on bringing organic local food from local farms straight to the homes, schools, and businesses of its clients. Each week a "Small Bin" is created using different varieties of local produce from various farms. Customers receive a bin that contains 12-14 varieties of produce with 2-6 "servings" of each variety (e.g., 1 melon, 4 apples, 1 head of lettuce, 2 lbs potatoes, etc).
Our objective is to optimize the contents of the “Small Bin”. The decision we want to make is how much of each variety do …
Effects Of Work-Family Interface Conflicts On Salesperson Behaviors: A Double-Edged Sword, C. Fred Miao, Guangping Wang
Effects Of Work-Family Interface Conflicts On Salesperson Behaviors: A Double-Edged Sword, C. Fred Miao, Guangping Wang
Business Faculty Publications and Presentations
Work–family interface conflicts have typically been cast in a negative light due to their detrimental consequences. This study offers new insights by uncovering conditions under which such conflicts may produce both positive and negative effects on salesperson job-related behaviors in the context of B2B sales. Drawing on cognitive appraisal theory as an overarching theoretical framework, the authors suggest that informal controls (i.e., professional control and self-control) have differential moderating effects in salespeople’s primary and secondary appraisal processes when faced with work–family conflict and family–work conflict. Dyadic data from a matched salesperson–customer sample reveals that professional control amplifies, whereas self-control mitigates, …
The Dynamics Of Open Strategy: From Adoption To Reversion, Melissa M. Appleyard, Henry W. Chesbrough
The Dynamics Of Open Strategy: From Adoption To Reversion, Melissa M. Appleyard, Henry W. Chesbrough
Business Faculty Publications and Presentations
Innovation has become more open in recent years. Yet the decision to become more open and the challenge of sustaining that openness are not well understood. This is the concern of the “content” branch of Open Strategy, defined as the branch that addresses an organization's open innovation strategy. We examine the initial motivations to adopt an open strategy, and then consider when organizations choose to maintain that open strategy or revert to a more proprietary approach. Similarly, we examine motivations to open up a previously proprietary strategy. We find that these dynamics depend on the organization's desire to either foster …