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The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina
Student Theses and Dissertations
Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.
Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …
New York’S Jazz Scene Decimated By Ongoing Shutdown, Alissa L. Mcpherson
New York’S Jazz Scene Decimated By Ongoing Shutdown, Alissa L. Mcpherson
Capstones
New York's jazz scene is in shambles. COVID has disrupted virtually all in-person musical performances. Musicians are left with no definite time frame as to when they will be allowed to enter a club again, and club owners are doing all they can to keep the music alive.