Business Commons^™

Evaluating Climate Sentiment In Sec 10-K Filings: S&P 50 Companies, Ruby Chu

Dissertations, Theses, and Capstone Projects

Evaluating Climate Sentiment in SEC 10-K Filings: S&P 50 Companies investigates how climate sentiment is portrayed in corporate financial reporting, focusing on SEC 10-K filings from leading S&P 50 companies. These filings offer detailed insights into financial performance, risks, and management discussions, providing a rich dataset for analyzing corporate behaviors with sustainability and environmental concerns. This study aims to shed light on the extent to which companies address environmental issues and the implications for environmental stewardship by analyzing how these topics are portrayed in their SEC 10-K filings. Drawing inspiration from established greenwashing indicator frameworks, the study develops a climate …

Authenticity In Fashion And Beauty: Influencer Marketing And The Development Of Parasocial Relationships On Social Media, Catherine Goodheart

Student Theses and Dissertations

Social media influencers are more accessible than celebrities, making their audience form strong connections with them through their niche content. The parasocial relationship formed between influencers and their followers through the followers' media literacy of the influencer’s authenticity enables influencers to market themselves promoting products; without a perceived authenticity, a parasocial relationship will struggle to form. This parasocial relationship is typically to generate profit for the influencer, as many influencers are paid to promote and advertise products specific to their niche(s) on their profiles or on the brand’s profiles. A media analysis was used to study 5 beauty and fashion …

Containerization Of Seafarers In The International Shipping Industry: Contemporary Seamanship, Maritime Social Infrastructures, And Mobility Politics Of Global Logistics, Liang Wu

Dissertations, Theses, and Capstone Projects

This dissertation discusses the mobility politics of container shipping and argues that technological development, political-economic order, and social infrastructure co-produce one another. Containerization, the use of standardized containers to carry cargo across modes of transportation that is said to have revolutionized and globalized international trade since the late 1950s, has served to expand and extend the power of international coalitions of states and corporations to control the movements of commodities (shipments) and labor (seafarers). The advent and development of containerization was driven by a sociotechnical imaginary and international social contract of seamless shipping and cargo flows. In practice, this liberal, …

Phantom Shootings, Allan Ambris

Dissertations, Theses, and Capstone Projects

This capstone is a website designed to critique NYC Open Data reporting with respect to shootings through a series of visualizations and discoveries. The NYPD Shooting Incidents datasets (Historic and Year to Date) introduce themselves to the user by claiming to be a “list of every shooting incident that occurred in NYC.” The supplied documentation reveals that this is not the case.

After understanding the supporting materials, there are still undisclosed truths. My exploration of the data revealed that a single victim may be represented across multiple entries. Additionally, multiple victims may be represented by a single entry. It is …

Tied Together, Eiko Nishida

Theses and Dissertations

The paper is about a site-specific installation that questions a viewer’s norms and perspectives, through the use of multilingual newspapers as a sculptural material.

Examining Past, Present, And Future Of Agricultural Labor: From The Bracero Program To The Coalition Of Immokalee Workers, Francesca Paradiso

Dissertations, Theses, and Capstone Projects

This thesis is a comparative study that examines the Bracero Program and the work of the Coalition of Immokalee Workers (CIW). The Bracero Program brought Mexican workers into the United States on temporary work visas from 1942-1964. The CIW is an organization of Mexican workers that was founded in 1992 as a response to the horrible working conditions that Mexican tomato pickers faced in Immokalee, Florida. In this thesis, I show that by putting these programs side by side, we can see the exploitation of Mexican farmworkers has relied on changing government tools—different forms of visas, different immigration regimes, different …

Bozo The Clown: An Icon As American As An Apple Pie In The Face, Gregory Kent Oswald

Dissertations, Theses, and Capstone Projects

There is no single path toward the creation of an American icon, a person or item with resonance to all in the country as well as having an ability to serve as a symbol of America itself for those outside the borders. This thesis considers certain elements that propelled the journey of the entertainment for children, Bozo the Clown, into a representational figure in the minds of young and old. Like all things American, his roots include many elements from outside the country: the name derives from foreign tongues mostly in derisory terms, but in at least one instance as …

The Impact On Gay Men Of Support And Enforcement Of Workplace Dei Policies: A Meta Analysis, Steven M. Vega

Student Theses and Dissertations

The poor enforcement of workplace DEI policies affects gay men in ways that are unique and invite close attention. The nature of the impact of missing or unsupported DEI policies on gay men has been widely debated in the field of human resources and communication studies, with scholars such as David Wicks, Helen Seitzer, James Ward, and Diana Winstansley arguing that these effects include lasting negative mental and physical health effects and discomfort with self-disclosure in the workplace. However, the existing research on this topic has not sufficiently considered the effects of the poor enforcement of workplace DEI policies side …

The Experiences Of Nyc's Social Equity Cannabis Initiative, Jimmie J. Mckinney Ii

Capstones

This capstone is a photo essay documenting the experiences of a few recreational cannabis dispensary applicants. These stores will be some of the first legal dispensaries in NYS and owned by those once arrested for cannabis-- and their families. Photography, text, and videography are incorporated in the project.

Here is a link to my capstone website: https://readymag.com/u2050520461/4094571/

The Bronx Solidifies Itself In The Fashion World With Borough-Based Nonprofit, Nicholas R. Hernandez, Demetria Osei-Tutu

Capstones

Bronx-born nonprofit organizer, Flora Montes, founded Bronx Fashion NYC in 2014. The organization aims to establish Bronx-centric fashion-event opportunities and better representation in an industry where access is often unattainable for people of color or of limited means—or who happen to come from the Bronx, a borough often perceived by some as un-chic despite boasting a culturally thriving history of innovation in both fashion and music.

With Bronx Fashion NYC, Montes is working on putting Bronx models and local designers on the map with multiple fashion shows and paving the way for the future with the addition of a start-up …

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …

Why Fight Nature? A Biography Of The Early Life Of Ida Rosenthal, Sierra B. Holt

Dissertations, Theses, and Capstone Projects

From 1922 to 1973, Ida Rosenthal made women's breasts her business. As the co-creator and CEO of Maidenform, she developed the company into one of the world's most successful intimate apparel businesses. It was under Ida’s tutelage that Maidenform produced an array of innovative products that shaped women's bodies and became an American icon for their "I Dreamed" campaign. She built Maidenform into an international corporation, a famous name, and a legacy brand while living an incredibly full life with as many peaks and valleys as the company she created.

For this study, I focused on the early years of …

New York’S Jazz Scene Decimated By Ongoing Shutdown, Alissa L. Mcpherson

Capstones

New York's jazz scene is in shambles. COVID has disrupted virtually all in-person musical performances. Musicians are left with no definite time frame as to when they will be allowed to enter a club again, and club owners are doing all they can to keep the music alive.

Building For Culture: How Municipal Ownership Of Cultural Facilities Influences Annual Arts Funding In American Cities, Adam M. Sachs

Dissertations, Theses, and Capstone Projects

This thesis explores how local government support for arts and culture varies across 24 American cities. It has proven to be challenging for researchers to accurately measure municipal arts support. Research on cultural policy has also often focused on the federal level, despite total city expenditures far exceeding national or state government support. This thesis attempts to take an accurate pulse of city expenditures in 2017 and correlates those spending levels to the variation in city ownership of arts facilities. Rooted in the historical perspectives of the ‘new institutionalism’ and path-dependency, this paper argues that past decisions about taking ownership …

Runaway: A History Of Postwar New York In Four Factories, Andy Battle

Dissertations, Theses, and Capstone Projects

At midcentury, New York City was among the preeminent manufacturing centers in the United States. Within a generation, this manufacturing economy suffered an extraordinary collapse. Beginning in the 1950s, workers and their unions began to use the term “runaway” to describe factories that pulled up stakes in New York and set them back down in other climes. This dissertation explores the deindustrialization of New York City through case studies of “runaway” plants, or factories that left New York for the American South or abroad between the years 1945 and 1975.

In general, the manufacturers that remained in New York at …

Fashion Merchandising: An Augmented Reality, Naeha A. Sayed

Dissertations, Theses, and Capstone Projects

There is a continuous and constant transformation in the field of Augmented Reality (AR), both in the Retail, and the Manufacturing sector. It has started to influence everything from fashion runway shows to online shopping. Consumers dynamics have shifted in the fashion industry, the ways becoming more dominant than the old observant ones- the simple buying experience no longer satisfies them. Due to the emergence of the new digital platforms and technological enhancements, the consumers are looking for more- be it a more exciting buying experience or more user interaction or more enhanced products. This technological change starts with the …

Big Sister Enterprise: Just Be There, Wai Ying Zhao

Theses and Dissertations

Wai Ying Zhao, an artist and curator, instituted an American company named Big Sister Enterprise in 2018. BSE is a Delaware registered LLC that imitates briefcase companies implemented in order to foster a community of emerging artists with the intent of exhibiting and promoting their works. Zhao’s initiative stems from the awareness that many artists are struggling to continue their studio practices because of unstable income or being overworked in jobs such as art handling, gallery sitting and bartending. Through openings and events held in spaces in both New York and Shenzhen, she aims to create a community where emerging …

Visualizing The Decline Of The Corset Business, Iris Finkel

Dissertations, Theses, and Capstone Projects

The corset defined a woman’s silhouette for nearly four hundred years. It continues to fascinate and inspire new ways to study its place in culture. Taking a digital humanities approach, my project encompasses visualizations of metadata from advertisements for foundation garments in Harper’s Bazaar, Ladies’ Home Journal, and Vogue from 1905 through 1929. These visualizations represent the marketing behavior of corset manufacturers, a well-established group of businesses that benefited from the industrial revolution to produce and sell a type of garment that held a constant place in women’s wardrobes.

Unlocking The Mysteries Of Weed And Mexico, Eddy Martinez

Capstones

An American biotech firm named Phylos Bioscience is interested in entering the Mexican marijuana market once it legalizes. Before it can do that, it must deal with the Mexican government and a conservative society.

https://eddymartinezcunyedu.atavist.com/figuring-out-the-mysteries-of-weed-and-mexico

Buying Time: Consuming Urban Pasts In Nineteenth-Century Britain, Dory Agazarian

Dissertations, Theses, and Capstone Projects

This dissertation is about how historical narratives developed in the context of a modern marketplace in nineteenth-century Britain. In particular, it explores British historicism through urban space with a focus on Rome and London. Both cities were invested with complex political, religious and cultural meanings central to the British imagination. These were favorite tourist destinations and the subjects of popular and professional history writing. Both cities operated as palimpsests, offering a variety of histories to be “tried on” across the span of time. In Rome, British consumers struggled when traditional histories were problematized by emerging scholarship and archaeology. In London, …

Progressive Commemoration: Public Statues Of Historical Women In Urban American Cities, Melanie D. Chin

Dissertations, Theses, and Capstone Projects

Women who made notable accomplishments are underrepresented in commemoration. Some American cities have brought women to the forefront of becoming visible through commemoration in statues. This thesis compares the commemoration of historical women in four different American cities. Stakeholders hold the key to implementing and changing public policy to increase the visibility of women and people of color in public monuments. Cities which lack representation of women and people of color may learn from and follow the efforts of a leading city to achieve lasting and effective change in representing those who historically been underrepresented.

Queer Repurposed Artifacts: The State Of New York City’S Contemporary West Village Bars, Stephanie Debiase

Dissertations, Theses, and Capstone Projects

In recent years, there has been a shift in queer bar culture in New York City’s West Village, and this thesis aims to explore what these changes are and why they are happening now. How do West Village bars survive when queer populations are forced out? While there are various ways to consider how and what survives in the Village, three variables will be addressed: queer history, or the history queer-identified groups using activism, safety measures, or collaborating with outside sources to secure their rights and overall wellbeing; (post)gentrification, beginning with the 90s when mainstream LGBT groups teamed up with …

The Vibe, Sarah P. Douglass

Capstones

The Vibe is a long-form narrative about where tech is taking the female orgasm. The piece concludes that physiological research is a required next step when creating the climax of the future.

http://sarahpdouglass.com

The Politics Of Shorter Hours And Corporate-Centered Society: A History Of Work-Time Regulation In The United States And Japan, Keisuke Jinno

Dissertations, Theses, and Capstone Projects

Shorter working hours drew much attention as a means of fighting unemployment and crisis in capitalism during the first half of the twentieth century. Nowadays, shorter work-time is rarely considered a policy option to fix economic or social issues in the United States and Japan. This dissertation presents a history of work-time regulation in the United States and Japan to examine how and why its developments and stalemate took place.

In the big picture, developments of work-time regulation during the first half of the twentieth century were a part of concessional modifications of class relations, a common phenomenon in many …

Black Models Matter: Challenging The Racism Of Aesthetics And The Facade Of Inclusion In The Fashion Industry, Scarlett L. Newman

Dissertations, Theses, and Capstone Projects

The global fashion market is expanding every day, but often, the global fashion runways do not reflect that reality. On average, black models make up for six percent of models used on the runway during the fashion month calendar. This small percentage is also mirrored in advertisements and editorials featured in popular fashion magazines. In the 1970s, black models were met with great opportunities, and that success trickled down into the 1980s and the 1990s. As the 90s came to a close, top designers opted for an aesthetic that ultimately excluded models of color, but black models beared the brunt …

I. M. Pei, William Zeckendorf, And The Architecture Of Urban Renewal, Marci M. Clark

Dissertations, Theses, and Capstone Projects

This dissertation reevaluates the practice of design and real estate in the United States through an insufficiently understood case study of the architect-developer team of I. M. Pei and William Zeckendorf and their twelve-year partnership in urban renewal. William Zeckendorf (1905-1976) was the most ambitious real estate developer in the United States in the 1950s, with an outsize personality and larger-than-life plans. Unlike most developers of the era, Zeckendorf believed that quality design and visionary planning were critical to remaking city cores through urban renewal. To accomplish this, he hired I. M. Pei (b. 1917), a talented, young designer out …

Do Rio, Barbara Brasil Marcolini

Capstones

Do Rio is a solutions journalism platform for residents of Rio de Janeiro, Brazil. It consists of a website and Facebook page where Rio de Janeiro’s citizens find inspiring stories of people who found solutions for their city’s problems, exchange ideas about the the challenges Rio faces and take part in events with positive impact. This project was created by Barbara Marcolini at the Tow-Knight Center for Entrepreneurial Journalism as part of her Master’s in Entrepreneurial Journalism at CUNY J-School.

Link: http://do-rio.com/

Dehumanization: A Case Study, Regina Varthi

Dissertations, Theses, and Capstone Projects

The capstone “Dehumanization” is divided into three main parts.

The first part contains a brief presentation on the UN family (or UN system), showing its role through its organizational and managerial structures. All data are derived from UN corresponding websites.

The second part, “Homelessness,” focuses on the SDG 11 of the 2030 GA Agenda. In 2014 the United Nations Human Rights Council appointed Leilani Farha Special Rapporteur on adequate housing in order to conduct research on the subject of homelessness as a violation of human rights. In her report, presented at the Human Rights Council in March 2016, Farha claims …

Fashioning Desire At B. Altman & Co.: Ethics And Consumer Culture In Early Department Stores, Tessa Maffucci

Dissertations, Theses, and Capstone Projects

We live in an age of fast fashion. Clothing is produced in greater volumes than ever before and the lifecycle of each garment keeps getting shorter and shorter. Many items are manufactured to be worn only one time and then thrown away—as disposable as a cup of coffee. There is much to be learned about our current fashion ecosystem by looking into the past. Beyond the garments themselves we must understand the larger historical and sociological context in which these articles of clothing were produced. How does the shopping environment shape the buying habits and fashion trends of an era? …

Reshaping The Event Horizon‑ Marketing Utopia At Music Festivals, Justin D. Joffe

Capstones

Imagine a world where every leisure activity is tracked, recorded, and then analyzed as market research according to your age and gender demographic. Imagine the next phase after smartphone payments, when a chip linking your finances isn’t in your phone, but on your wrist. Imagine a vast field of fellow fun-­‐seekers, eating, drinking and dancing in hedonistic, chemically enhanced utopia. Such a scene certainly requires some open-­‐ mindedness and improvisation, sure, a willingness to submit oneself to a vulnerable environment of whimsy. Now imagine being subtly exposed to advertisements in such a mindset. It’s no Orwellian controlled dystopia, really. You’ve …