Business Commons^™

Binoculars: Management Strategies In Film, Kamryn Fall

Liberal Arts and Engineering Studies

No abstract provided.

Designing An E-Commerce Website For Summit Outdoor Supply (S.O.S.), Eliott Kentaro Mason

Graphic Communication

The purpose of this study was to design an appealing and easy to use e-commerce website for a startup company called Summit Outdoor Supply (S.O.S.) in order for them to expand their customer base and continue to grow. This new website will provide customers with a convenient online store to order S.O.S.’s unique survival gear products at the click of a button.

This study investigated the requirements to design a successful e-commerce website along with increasing visibility of the company through search engine optimization techniques. A usability testing questionnaire was sent out to students, faculty, and personal friends through e-mail …

A Feminist Exploration Of Gender And Communication In The Professional Sales Workplace, Chelsea Heil

Communication Studies

For many years, the sales profession has been largely male-dominated, however recently there has been more and more women are taking on this career choice (Dawson, 1997). In order to better understand the implications of this change, I propose to conduct a critical analysis that addresses the roles of women in the sales profession. Primarily, I will engage in a feminist exploration of gender and communication in the professional workplace with regards to the sales profession.

The Impact Of Branding And Marketing Strategies On Events With Sole, Jennifer Vucinich

Graphic Communication

The purpose of this study was to research current marketing, branding, and social media strategies and apply those to Events with Sole, a nonprofit organization that establishes running and multisport races in Northern California. This study explored the impact of these strategies on nonprofit organizations and the importance of sustaining a brand identity. More specifically, this research defined effective logo design for nonprofits, and based on collected data, provided suggestions for potential improvements to be made to the current Events with Sole branding. This research also provided suggestions for improvements to be made to social media strategy and marketing tactics, …

The Quincy Brand, Jessica Pelton

Graphic Communication

The purpose of this study was to find how to effectively brand the Quincy brand by designing multiple platforms that will communicate the company’s intended message to the consumer. After researching the Western industry, designs were created for the brand based on the company’s target market and intended product. Designs were created for a logo, package, and website. A survey was conducted to determine which designs most effectively represented the company and appealed to the consumer. The results of this study can be used to develop Quincy into a distinctive and established brand in the marketplace.

Flexible Branding: An Explorative Case Study On The Effectiveness Of An Adaptable Visual Identity, Adam Scott Houghton

Graphic Communication

No abstract provided.