Business Commons^™

They Don't Make Bourbon Like They Used To: Nostalgia As A Predictor Towards Attitude, Likelihood Of Consumption, And Usage Occasion In True, Retro, Heritage, And False Nostalgia Brands, Montana Mcknight

Undergraduate Distinction Papers

This study investigates the relationship of brand nostalgia, brand attitude, likelihood to purchase the brand, and usage of the brand, based upon a four-way classification of nostalgia. Using multi-group analysis, a difference between types of nostalgia for the predictiveness of brand nostalgia is found in attitude and purchase likelihood. Managerial implications and future research directions are discussed.

A Verification And Extension Of Students' Motivations, Financial Orientation, And Identity Salience As Predictors Of Likelihood To Withdraw From A University, Matthew I. Quinn

Undergraduate Distinction Papers

Broadly, this research examines a student’s likelihood to withdraw from a university based on the relationship between motivations, financial orientation, and identity salience. Specifically, this study empirically examines the relationship between extrinsic motivation, intrinsic motivation, and apathetic motivation, perceived opportunity loss and lifestyle activities related to financial orientation, and satisfaction and reciprocity related to identity salience, as predictors of a student’s likelihood of withdrawing from a university.

A questionnaire was designed by extending scale items related to the constructs of interest. First-year students at a private university located in the upper Midwest were sampled. A hypothesized model was tested using …