Business Commons^™

Mexican-Americans In Los Angeles: Strengthening Their Ethnic Identity Through Chivas Usa, Stephanie Goldberger

CMC Senior Theses

A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another.

To appeal to Mexican-Americans, Chivas USA has branded itself closely to its sister …

The Relationship Between Competitive Balance And Revenue In America's Two Largest Sports Leagues, Matt D. Pautler

CMC Senior Theses

This paper looks at the impact that competitive balance has on team revenues. The hypothesis that this paper is operating under is that higher levels of competitive balance will lead to higher levels of revenue. Two different measures of competitive balance will be used and regressions will be run to investigate whether high levels of the competitive balance measure are associated with high levels of revenue. The results of the data indicated that over all three time horizons (ten year, five year, and two year), high levels of variability in playoff appearances were associated with high revenue for Major League …

Perceptions About Rollersoccer Youth Programs, June Solomon

Master's Projects and Capstones

The purpose of this research was to investigate the demand for structured

RollerSoccer Youth Programs and to examine the perceptions about this type of

Program. The market for RollerSoccer is untapped and unrepresented in the

world of sports. To date, there are no articles about the development of

RollerSoccer Youth Programs or scholarly work on marketing the emerging sport

of RollerSoccer. The RollerSoccer International Federation (RSIF), the governing

body for this fast‐paced, high scoring hybrid sport aims to expand its reach to

youth in diverse communities by developing this sports initiative.

Three hundred and ten youth participants from selected schools …