Business Commons^™

Increasing College Football Attendance: An Exploratory Study Of Fan Typology, Oscar T. Mcknight, Ronald Paugh, Jordan Mcknight, Wenhui Jin

Oscar T McKnight Ph.D.

No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology and college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy to increase football game attendance.

Mexican-Americans In Los Angeles: Strengthening Their Ethnic Identity Through Chivas Usa, Stephanie Goldberger

CMC Senior Theses

A large Mexican-American population already exists in Los Angeles and, with each generation, it continues to rise. This Mexican-American community has maintained its connection to its heritage by playing and watching soccer, Mexico’s top watched sport. In this thesis, I analyze how Major League Soccer's Chivas USA serves as an outlet through which many Mexicans in Los Angeles have developed their ethnic identities. Since the early twentieth century, Mexicans in Los Angeles have created separate residential communities and sports organizations to strengthen their connections with one another.

To appeal to Mexican-Americans, Chivas USA has branded itself closely to its sister …

The Relationship Between Competitive Balance And Revenue In America's Two Largest Sports Leagues, Matt D. Pautler

CMC Senior Theses

This paper looks at the impact that competitive balance has on team revenues. The hypothesis that this paper is operating under is that higher levels of competitive balance will lead to higher levels of revenue. Two different measures of competitive balance will be used and regressions will be run to investigate whether high levels of the competitive balance measure are associated with high levels of revenue. The results of the data indicated that over all three time horizons (ten year, five year, and two year), high levels of variability in playoff appearances were associated with high revenue for Major League …

Perceptions About Rollersoccer Youth Programs, June Solomon

Master's Projects and Capstones

The purpose of this research was to investigate the demand for structured

RollerSoccer Youth Programs and to examine the perceptions about this type of

Program. The market for RollerSoccer is untapped and unrepresented in the

world of sports. To date, there are no articles about the development of

RollerSoccer Youth Programs or scholarly work on marketing the emerging sport

of RollerSoccer. The RollerSoccer International Federation (RSIF), the governing

body for this fast‐paced, high scoring hybrid sport aims to expand its reach to

youth in diverse communities by developing this sports initiative.

Three hundred and ten youth participants from selected schools …

Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives

WKU Archives Collection Inventories

Small collections of personal papers and oral histories relating to the Western Kentucky University.

Ua12/2/1 Looking At The Gate's Edge, Wku Student Affairs

WKU Archives Records

Special Gateway Conference edition of the College Heights Herald:

• Moore, Brian. Toppers Rush to Enter Gateway Conference on Winning Note – Football
• Western Football Depth Chart
• Schoenbaechler, Danny. DeWayne Gallishaw & Keith Brooks Needed to Replace Rod Smart
• Moore, Brian. Experienced Hilltopper Defense Majors in Chemistry – Andy Hendel
• Hightower, Kyle. Offense to Pass Ball More This Season, Will Still Run Option
• Queen, Chad. Toppertown An Alternative to Usual Tailgating Activities
• Darr, John. Playing in the Big League: Hilltoppers On Their Way

Ua12/2/1 Magazine, Wku Student Affairs

WKU Archives Records

Special magazine edition of the College Heights Herald featuring:

• Poore, Chirs & Rob McCracken. It’s A Family Affair – Jack Harbaugh
• Hart, John & Andy Lyons. Addiction: Research Shows Chemical Imbalance in Users’ Brains
• Chatin, John. Film Brings Deadly Legend Alive – Ron Schidknect, Legend of the Pope Lick Monster
• Tsimekles, Diane. Hatcher, Rob. Picasso’s: A Room for Bands to Grow In

Ua94/6/1 1987-1988 Athletic Scrapbook, Linda Johnson

Student/Alumni Personal Papers

Athletic scrapbook created by Linda Johnson.

• Branch, Bruce. Terri Mann’s World: Lady Toppers Rout University of Kentucky 80-56, LCJ, nd
• Branch, Bruce. Western Surprises University of Alabama-Birmingham for 53-50 Win, LCJ, nd
• Clemons, J.C. Brett McNeal Helps Western Race to 109-93 Win, PCDN, nd
• Hoppes, Lynn & Todd Turner. Colonels Wreck Tops’ First Playoff Game in 12 Years, np, nd
• Key, Julius. Arrival of Terri Mann Marks Change of Era, np, nd
• Lady Toppers vs. Soviet Union National Team, 11/8/1987
• Maranto, Gina. This Terri Mann Has a Mission, np, nd
• Mathis, Mark. Baby Moses Is Growing Up – Terri Mann, …

Ua94/6/1 1971-1986 Athletics Scrapbook, Linda Johnson

Student/Alumni Personal Papers

Athletics scrapbook created by Linda Johnson:

• 1979-80 Western Kentucky Hilltoppers, np, nd
• Becker, Debbie. Western Kentucky Hopes String of Upsets Continues, USA Today, nd
• Big Red, np, nd
• Clem Haskins Has Steve Miller Time, Could Have Brian Fish on Friday, np, nd
• Clemons, J.C. The Slipper Fits: Western in Big Ball as Ole Miss Falls, LCJ, nd
• Douchant, Mike. College: Rating the Conferences, np, nd
• East Tennessee 106-83 Victim of Western Kentucky, LCJ, nd
• Fillies Call Brenda Chapman Star; Olmstead Native Scores Pro 43, np, nd
• Fred Tisdale, Steve Miller Lead All-Staters, np, nd
• Grace, Lee. Family Affair: Clemette Haskins …

Ua97/7 The Cardinal, Vol. Iv, No. 3, Ogden College

WKU Archives Records

Newspaper created by the students of Ogden College a prep school for boys in Bowling Green which operated from 1877 to 1927.

Articles in this issue:

• Perry Snell Hall to be Dedicated Tonight
• Perry Snell Arrives in Town
• Program: Dedication of Perry Snell Hall
• Trophy Room Established
• E.A. Fitch Lost Exploring Cave
• Editorial: Perry Snell Hall
• Homecoming Day
• Campus Jay-Walkers
• Our Literary Societies
• A Noticeable Fact – Charles Whittle
• The Man He Killed – Thomas Hardy
• School Notes
• Armistice Day Celebration
• Evansville Favors Conference Plan
• Ogden Has Glorious Past
• President’s Home Now Completed
• The Old Academic Building – Ogden Hall …

Ua97/7 The Cardinal, Vol. 1, No. 1, Ogden College

WKU Archives Records

Newspaper created by the students of Ogden College a prep school for boys in Bowling Green which operated from 1877 to 1927.