Open Access. Powered by Scholars. Published by Universities.®
Spanish and Portuguese Language and Literature Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Spanish and Portuguese Language and Literature
Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey
Bilingual (Spanish-English) Marketing As A Catalyst For Cultural Awareness: The Effect On Parents In The Toy Market, Margo K. Bailey
Honors Scholar Theses
Due to globalization, multinational companies are increasingly cognizant of the language used in marketing materials. The growing Hispanic population in the U.S. and the increasing desire to learn and consume English in Spain makes marketers think twice about how they use language. This research is multi-method, using in-depth interviews and an experiment to learn more about how languages are used in advertisements to target monolingual and bilingual consumers within a country, and how consumers respond to monolingual and bilinguals advertisements.
I started by interviewing two marketing managers with experience in bilingual advertising in various media to better understand their decisions …
Racismo Y Lenguaje, Michele Back, Virgina Zavala
Racismo Y Lenguaje, Michele Back, Virgina Zavala
Faculty Published Works
Este libro busca contribuir al estudio de los procesos de racialización y de la construcción discursiva de nuevas identidades en el Perú contemporáneo. En lugar de abordar el racismo desde una dimensión cognitiva, se interesa por el rol que las prácticas lingüísticas cumplen en su constitución. Las diez contribuciones que integran este volumen examinan los discursos y las prácticas del racismo en ámbitos diversos y discuten las sutiles formas en las que se construye a un «otro» desde un criterio aparentemente no racial, pero bajo retóricas raciales de modo subyacente. Todos los artículos abordan la forma en que la raza …